True blue professionalism is about vision & values, and always emanates from the top!

When IIPM comes to education, never compromise

Ladies and gentleman you have just read a true-to-life incident gleaned from adland. The smart, young, ambitious and talented client servicing person lured away with big bucks and promises to introduce a new work ethic, was badly disillusioned. “Doesn’t professionalism count for anything?” he asked himself in frustration and despair…

Of course it does! Otherwise luminaries like Elsie Nanjee, Piyush Pandey, Prasoon Joshi, Santosh Desai, Arun Nanda, George John, Pralhad Kakkar, Alyque Padamse, Ram Ray and Mohammed Khan couldn’t be around with their outstanding contribution to the communication business in taking it to another level… We would only be lumped with “the Chawdi Bazar School of Advertising” – a genre in which any resemblance to the real thing is a startling coincidence! A group which is constantly exploring lower depths of the “Ji Huzzori” & sycophancy culture, trashing all norms of professional ethics, decorum & capabilities at the altar of bottom-line. Quality, integrity, relevance, impact – “Who kya hai? Oye, ‘phatphat’ release kar pappe, client ad ko pass kar diya!”

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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