Saturday, June 28, 2008

4Ps Power Brand Awards 2007

When IIPM comes to education, never compromise

4Ps B&M felicitates India’s 100 most valuable brands & top 30 automobile brands

ThereProf. Arindam Chaudhuri, Editor-in-Chief, Planman Media addressing the winners of the 4Ps B&M Power Brand Awards, 2007 was a time when the number of brands in the Indian market place could be counted on one’s fingertips. No more! Liberalization and globalization have completely revolutionized the life and times of the Indian consumer, with a plethora of brands, both domestic and international, vying for shelf space. Recognizing the increasing power of brands in the Indian market place, 4Ps Business & Marketing (4Ps B&M), in association with The Indian Council of Market Research (ICMR), last year instituted the “India’s 100 Most Valuable Brands” award, published as an annual feature in a special issue of the magazine.

Like last year, this year too 4Ps B&M organized a special function on 24thProf A. Sandeep, Editor, Planman Media (left) & Mr. S. K. Shetty, Chairman & MD, Allcargo Global Logistics (right) giving away the Best Automobile Awards in the Two Wheeler Category to Mr. P. Sam, Group Head-Sales & Marketing, Yamaha Motor India (center) August 2007, to give away the awards to the most deserving brands, which have made momentous efforts to endear themselves to consumers over the past one year. Awards were also given away for the ‘Top 30 Automobile Brands of India’ on the occasion, published in another special issue of the magazine.

The Prof A. Sandeep (left) & Mr. S. K. Shetty (right) giving away the Best Automobile Awards for Maruti Swift, Alto & Wagon R to Mr. Mayank Pareek, Chief GM-Marketing, Maruti Udyog Ltd. (center)glittering awards ceremony, held at Hotel Intercontinental Eros in New Delhi saw the presence of the who’s who of corporate India, each looking to pick up their respective award. These awards have already become a much-coveted and popular yardstick to measure any brand’s accomplishments in the Indian milieu.

Among Dr. M.K. Chaudhuri, Director, IIPM (right) and Mr. Abhimanyu Ghosh, CEO, Planman Media (left) giving away the award to Mr. Shoaib M. Farooqi, COO-Retail & International Markets, Madura Garments (center) those present on the occasion were… Ranjivjit Singh, CMO, Microsoft India Corporation; Lakshmikant Gupta, CMO, LG EIL; Kaushik Roy, President- Brand Strategy & Mktg. Communications, Reliance Industries; Alok Bhardwarj, VP Canon India; Smeeta Chakrabarti, Head of Operations, NDTV Group; R.Chandraseker, VP-Brand & Media, Airtel; P.Sam, Head-Sales & Marketing; Yamaha Motor India Pvt; Mayank Pareek, CGM-Marketing, Maruti Udyog; Kaushik Roy, President, Brand Strategy, Reliance Industries; Tatsuya Tsuchida, MD, Daikin India; Shoaib M. Farooqi, COO–Madura Garments; Srivals Kumar, VP, Star India Private Limited, Gullu Sen-Chief Creative Officer & Vice-Chairman, Dentsu Marcom, amid a slew of other management and marketing honchos.

“InProf. Arindam Chaudhuri (left) and Mr. Adarsh Hedge (right) giving away the 100 Most Valuable Brands awards to Mr. Ranjivjit Singh, CMO, Microsoft India Corporation (center) less than two years, 4Ps B&M has become a favourite of marketers, advertising professionals and communicators. I hope these awards will further strengthen the strong bond that is developing between us,” a beaming Prof. Arindam Chaudhuri, Editor-in-chief, Planman Media and Chairman, Planman Consulting, delightfully shared on the occasion. The celebration was accompanied by a breathtaking performance by the popular band, Channel V POPSTARS II, AASMA and was anchored by Nina Manuel.

TheProf. Arindam Chaudhuri (left) and Mr. Adarsh Hedge, Executive Director, Allcargo Global Logistics (right) giving away the 100 Most Valuable Brands awards to Mr. Lakshmikant Gupta, CMO, LG EIL (center) 4Ps B&M and ICMR methodology for selecting the winners, both for ‘India’s 100 Most Valuable Brands’ and the ‘Top 30 Automobile Brands of India’,was painstakingly elaborate and diligent. For the latter, ICMR and 4Ps B&M conducted a unique three staged research, including both four wheelers (passenger vehicles, utility vehicles & MPVs) and two wheelers. The survey lists the top brands in the automobile category based on the customer’s opinion and dealer’s feedback on various parameters. The research was conducted in the five major cities of India namely Delhi, Mumbai, Chennai, Bangalore and Kolkata. Some prominent players amongst the four wheeler segment were Maruti Swift , Skoda Octavia, Mercedes C Class, Ford Fiesta, Honda Civic and Toyota Innova. The two wheeler segment on the other hand included Bajaj Pulsar DTS-i, Hero Honda Splendor, Honda Activa, TVS Apache, Bajaj Discover, Honda Eterno, Yamaha Gladiator and more.

For Professor Arindam Chaudhuri (left) and Mr. Adarsh Hedge (right) giving away the award to Mr. Kaushik Roy, President- Brand Strategy & Mktg. Comm. , Reliance Industries (center)the survey on ‘India’s 100 Most Valuable Brands’, a comprehensive survey was conducted wherein virtually every major brand (across segments) in the country was considered and a list of 1057 brands was short listed. The selection was based on the growth, reach, demand and availability of the brand. Consumer preferences across five metros of India helped ICMR to take the survey to a final list of 150 brands. This was however not the end of the odyssey as these 150 brands were later analyzed based on the parameters of brand awareness, image & perception, brand loyalty, brand association and brand performance. Responses from over 6000 respondents across 9 cities were taken for the consideration and only then the final list of 100 brands was arrived at. Some of the brands that made it to the top were Maruti, ICICI Bank, Reliance Industries, Nokia, Intel, Hero Honda, HP, Kingfisher Airlines and Microsoft , among others. The most coveted award for India’s most valuable brand, went to telecom major Airtel, which in a relatively short span of time, has made itself virtually a household name.

The event was sponsored by All Cargo Global Logistics, Yamaha Motor India, Canon, Daikin, ICMR and energy drink ‘Power Horse’.

For more articles, Click on IIPM Article

Source :
IIPM Editorial, 2008

IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM - Admission Procedure
IIPM is A World of Career
Why Study Abroad When IIPM Gives You 3 global Advantages!


ashwani said...

Professor Arindam Chaudhuri is doing great job, he is an Eminent Author.

rahul said...

Hi rahul here,

I want to join IIPM in MBA programme plz send me details how to get admission in IIPM. plz send me mail on

thank you.

Madhu said...

Economist & management guru Professor Arindam Chaudhuri is an eminent author, an authoritative speaker & a transformational leader.

Vicky said...

Professor Arindam Chaudhuri has been conferred upon with ‘Management Guru 2000’ award, ‘Personality of the Decade’ award, ‘Example to Youth’ award & many more...

salini said...

Arindam Chaudhuri is an Indian economist and management consultant, Honorary Dean at IIPM, founder of the charity The Great Indian Dream Foundation.

Anonymous said...

Professor arindam chaudhuri is a great leader.

Mandeep said...

I am ex student of IIPM, so I advise you if you choose IIPM for your study, you are going on right way.