Friday, June 27, 2008

Getting high on fine wine

Saying cheers to the growing wine market in India, Chateau Indage plans to open more than 1,000 retail outlets that will specialise in selling and educating consumers about wines. For this expansion drive, the ‘company-owned outlets’ mode as well as the ‘franchise mode’ will be used, and the outlets will be called ‘IVY Wine Bars’. At these wine bars, there will be a wide spread of wines available: and other than Chateau Indage’s own brands, there will also be imported wine from Australia & South Africa. Recent reports p e g that Indian wine market stands at 4.6 million litres in volume terms and Rs.450 crores in value terms. By 2010, the wine market is expected to grow to 8.3 million litres. Cities like New Delhi, Mumbai, Chennai, Kolkata, Pune and Bengalooru consume about 80% of the wine sold in India. And more than 60% of the volume sales of wine happen in five-star hotels, pubs and bars.

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Source :
IIPM Editorial, 2008

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