IIPM, GURGAON
SONY CORPORATION... Triniton, walkman PlayStation... Sony continues to carry the baton of a creative spirit via its cutting edge products
The
company that made Trinitron televisions part of drawing rooms & introduced what we know as the Walkman, continues to redefine innovation. The latest offering straight from their lab into India was the PlayStation 3 (PS3). Believe it or not, PS3, the third version of Sony’s PlayStations, dwarfs its predecessors in terms technology and puts Sony on a different level of innovation altogether in the segment.Although it has been under the hammer for being over priced and competition and experiencing sleepless nights, yet one cannot ignore the fact that Sony was the pioneer in the gaming device business and is still far ahead of its competitors, when it comes to total sales. Vinnet Nagpal, President of ICRA, opines, “Sony is always known for the best in technology and high end products and its Bravia and PS3 are futher adding on to its legacy.” PS3 does not arouse the desires of the gamers the globe just for being powered by the fastest processor in the world but also because they have packed in numerous advance graphics tools in their PS3. Moreover, with Wi-Fi, Blu-ray drive, Bluetooth controller, HDMI port to boot, ‘cutting edge’ has just taken over the drawing rooms of PS3 zealots. Well, stay hooked... after all, It’s a Sony!
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Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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