India witnesses a shift in the mind-set of girls on marriage...

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Educated, economically sound and enterprising are the usual adjectives used for NRI men. Scores of Indian parents and girls have persistently sought out NRIs for marriage and until quite recently parents proudly boasted about their daughters being married and settled abroad. But now, this seems to be a bygone trend. Blame it on the global meltdown or the comfort and opportunities in India, girls in India are now preferring grooms based in their own country.

I remember my neighbour telling my mother about a suitable match that she’d found for her daughter. He belonged to a wealthy family, had a respectable job and was settled in UK. But her daughter was unimpressed and left her disheartened, though she did have her reasons all sorted out. “Why should I get married to someone where I’d have to give up on my high-paying job and start all over again in a new country where there would be hardly any scope of getting a similar job?” she would retort. “I would, instead, marry someone in India, continue my job and live close to my family.” This was not typically the case a few years ago. Dipankar Chakravarthy from Bharat Matrimony explained the psychology behind the fixation on NRI grooms. “A major chunk of South Indian population and people from Punjab look for grooms settled abroad. South Indians usually study IT and hope to establish a better career abroad, which is why they prefer marrying someone already settled there,” he said. The case of people from the North-western belt was slightly different. “Parents of girls who are barely school pass-outs are the ones who look for NRI grooms. This is mostly the case of people in Jalandhar, Ludhiana etc. For them, if their daughters are leading a comfortable life in a foreign country, it serves as a status symbol in their community.”

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Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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People’s choice!

ICMR conducted an exclusive opinion poll across major Indian cities to find the people’s choice

King of loyalty brands
• LIC • SBI • TOI • Airtel • Maggi
For the second year running, LIC tops the list of King of Loyalty Brands. Recognising market dynamics, LIC changed gears from an investment body to a marketing one and that has worked wonders. Amidst volatility when FIIs fled the market, LIC invested in tumultuous times to restore confidence. No wonder when all players witnessed negative growth, LIC’s premium collection grew by 20%.

Most Visible Brands
• Vodafone • Airtel • Coca-Cola • Pepsi • Reliance Communication
Vodafone’s Zoozoos, Airtel’s celeb-overdose ads and Reliance Communication’s GSM foray made the three telcos the Most Visible Brands. Following them closely were the thirst quenchers Coca Cola & Pepsi. The former with its ‘Little Drops of Joy’ corporate campaign and Pepsi with its Youngistan campaign grabbed the eyeballs of all & sundry.

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Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

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Shipping Corporation of India Ltd.

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Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
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A photo finish or...

Thanks to aggressive monetary stances and bold fiscal measures, the bottom of the global downturn finally seems in sight. Even the OECD’s composite leading indicators signal that the worst is over. But, the moot question now is how quickly economic activity can return to the pre-crisis levels. Though, different structural characteristics of key economies put them on different recovery trajectories, but going by the pace of recovery across economies one can easily figure out the three frontrunners – China, India and Indonesia – heading for a photo finish. In fact, galloping ahead with ease China remains the biggest and brightest example of the Asian growth miracle. After expanding at a breakneck pace during the boom, the dragon economy has managed to grow at a still-stunning rate in a year that saw most of its global peers falling into recession. “Though exports remain the only drag on China’s GDP this year, but the rise in domestic demand should more than offset the negative effects, allowing the dragon to continue growing at an enviable pace,” avers Sherman Chan, Moody’s Economy.com. Even, the elephant nation has shown promising signs in recent months. In the March quarter, despite a region-wide GDP slump or sharp slowdown, India’s performance remained steady. Indonesia, the largest economy in the ASEAN region, also rounds out the category of ‘lucky escapees’. Like China and India, Indonesia is forecast to expand at a solid pace this year, with more buoyant results in 2010. However, Japan, the weakest link in the region, still continues to crawl. Though, the Tankan diffusion index for large manufacturers, which measures business confidence in Japan, improved in the June quarter, but the rebound from a reading of -58 to -48 was far from reassuring. Nevertheless, the positive point is that all major Asia-Pacific economies are expected to grow in 2010.

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Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
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F@*%, I feel good!

Swearing can’t solve everything going wrong in your life, but it might just make you feel better!

“In certain trying circumstances, urgent circumstances, desperate circumstances, profanity furnishes a relief denied even to prayer,” said Mark Twain, and his thought has now been backed by a research conducted at Britain’s Keele University, where the researchers claim that swearing makes you feel better! It for sure is an effective way to vent out all your aggression and fear, but it might leave some offended and could make you seem uncouth too. Mood swings, jealousy, possessiveness, fear and unfavourable, unpleasant circumstances give rise to frustration and aggression, which increases irritability and leads to a strong build-up of emotions, which need an appropriate outlet. So, next time you are in a desperate situation, just let loose those favourite colourful metaphors! Just as Harman Rikhy, a second year Law student, says, “I swear and use foul language whenever someone rubs me the wrong way. It is better than getting into a scuffle or a fist fight and it definitely helps me in releasing all the built-up energy. I just simply blabber some foul words which rush into my head, and then later, most often than not, I am amused at the weird metaphors I used!”

Adolescents these days get in this undesirable habit at a very impressionable age. At an age when their young and innocent minds need to be nurtured and groomed, such habits ruin the overall persona of a child. Swearing for sure has its so called benefits of venting out anger, but it effectively damages the outlook and dignity of a person. “In severe cases, where children display a lot of aggression, we call it ‘Conduct Disorder’. It happens due to a cluster of symptoms such as inconsistent parenting, various inter-relationships, family and environmental problems, where the child resorts to screaming, using of weapons, breaking rules and displaying aggression towards people and animals. We often recommend ‘Behavioural Management’ to the parents and give them necessary counselling,” says Dr. Sonali Bali, Consultant Psychiatrist, VIMHANS. Dr. Sonali also feels that talking to a confidant is a better way of releasing stress than swearing.

A popular gesture doing the rounds is the one from the famous television show Friends, where the protagonists clank their fists together and convey the F-word without actually using it. Similarly, people have started using the word ‘Fish’ instead of the infamous F-word. Sugar-coating and refining one’s language wouldn’t help much when abusing, but it sure would help sustain a certain amount of dignity while in the company of a lady! Such a stress buster is a boon for those dealing with bursts of adrenalin rush.

Another interesting stress-busting technique owes its origins to the Greek, in which people are invited to smash plates, and so as they rid themselves of pent-up frustration, they also get to show how much they enjoyed the food! In other words, it’s a better way of getting rid of that built-up testosterone! This tradition may be getting phased out gradually, but even now many Greek restaurants are maintaining this tradition of controlled loss!

As it has been quite rightly observed, some folks just cannot keep off from swearing… like Mark Twain once said, “If I cannot swear in heaven I shall not stay there!”

Ravi Inder Singh

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
1 lakh copies sold in less than 10 days of Arindam Chaudhuri’s “Discover The Diamond In you”
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