Thursday, February 11, 2010

People’s choice!

ICMR conducted an exclusive opinion poll across major Indian cities to find the people’s choice

King of loyalty brands
• LIC • SBI • TOI • Airtel • Maggi
For the second year running, LIC tops the list of King of Loyalty Brands. Recognising market dynamics, LIC changed gears from an investment body to a marketing one and that has worked wonders. Amidst volatility when FIIs fled the market, LIC invested in tumultuous times to restore confidence. No wonder when all players witnessed negative growth, LIC’s premium collection grew by 20%.

Most Visible Brands
• Vodafone • Airtel • Coca-Cola • Pepsi • Reliance Communication
Vodafone’s Zoozoos, Airtel’s celeb-overdose ads and Reliance Communication’s GSM foray made the three telcos the Most Visible Brands. Following them closely were the thirst quenchers Coca Cola & Pepsi. The former with its ‘Little Drops of Joy’ corporate campaign and Pepsi with its Youngistan campaign grabbed the eyeballs of all & sundry.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

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