GIDF Incorporation in MA, USA and its first successful initiative

IIPM BBA MBA Institute: Student Notice Board

GIDF, USA Chapter started its operation in Oct 2010 in the state of Massachusetts, USA. The objective of operating in USA is not only to create and spread awareness related to child education, women empowerment, livelihood and health but also to make the people of United States believe in the cause and raise a helping hand in order to eradicate the elements leading to the cause.

GIDF USA structured many marketing tools but the first and the most effective way to get the word out, about these worthy causes was through a donation flyer called ‘Hamari Gudiya’. The prime objective of this flyer was sending a girl child to school. This initiative was not only cost effective but one of the most powerful tool to reach out to masses. After identifying the right marketing tool, it required to approach the right locations, which were none other than the HIGH TRAFFIC LOCATIONS and what could be more crowded than the upscale malls during winter and Holiday season. So GIDF USA partnered with a chain of casual Indian fast food restaurant – Gourmet India.

Gourmet India is located in various upscale malls in Massachusetts and has a huge number of customers visiting these locations on daily basis. GIDF placed these donation flyers on the communication center of each restaurant. These communication centers have been placed in such a way that when a customer is waiting for the meal or a drink or even if he passes by gourmet India location, he is forced to look toward the communication center and of course towards ‘Hamari Gudiya’. Placing these flyers on the communication center of a busy restaurant or any location which is full of activities leads to creating visibility, awareness and value to the product or service and that is exactly what happened in our case.

Our main purpose of putting these flyers was to market GIDF and create awareness but to our surprise we have not only been able to meet our objectives but we have also started getting donations. This has been our very first initiative which has and is helping us in communicating and connecting directly with the target audience. GIDF USA is also approaching other high traffic and crowded locations in Massachusetts like Indian grocery stores, salons, Banks etc in order to generate more visibility, awareness and support from the potential donors. Hamari Gudiya flyer has generated a very positive outlook amongst the potential donors and given GIDF USA a platform which is for sure leaning towards success. So come, join us in our journey to share the dream.

During the initiation of this activity, we observed that 40% of the gourmet India customers actually took the flyer along with them. This number is big and tells us how successful our initiative is. After reading the donation flyer, few American’s asked about GIDF and its future plans in United States.

For More IIPM Info, Visit below mentioned IIPM articles.
Award Conferred To Irom Chanu Sharmila By IIPM

Rajita Chaudhuri follow some off-beat trends like organizing make up sessions
IIPM Prof Arindam Chaudhuri on Our Parliament and Parliamentarians' Work
Prof Rajita Chaudhuri: The New Age Woman

Band Baaja Barat: The Worst Laid Plans

IIPM Prof Arindam Chaudhuri on Our Parliament and Parliamentarians' Work

TSI Five-O: Neither slick, nor grand

Band Baaja Barat

"Band Baaja Barat" (BBB) had the set up to be a well crafted rom-com directed by Maneesh Sharma as a complete family entertainer and would have lived up to those expectations if it had not bungled up on technicalities. Apart from the slight disconnect, abrupt love making scenes and distastefully done smooching sequences, the story BBB dishes out is an interesting one about Shruti Kakkar (Anushka Sharma) aspires to become a wedding planner. Bittoo Sharma (Ranveer Singh) is a laid back lad from Haryana, who passes out of Delhi University and is now desperate to get away from his family business of sugarcane farming. Luckily, he falls for Shruti and soon makes friends with her and convinces her to make him her partner in the big fat wedding planning business called ‘Shaadi Mubarak’. Shruti makes it a point not to mix business with pleasure and plays by her rule book and is ‘just friends’ with Bittoo. But soon that goes for a toss as the proximity between the duo increases and the equation becomes more relaxed once they rejoice after each successful event. How the duo ends up in bed and how things unfold in the second half lacks subtlety and class. Ranveer looks promising being a debutant and Anushka does justice to her role as well. The music by Salim Suleiman, especially the “Ainveyi Ainveyi” number is a peppy one and adds a little dash of flavour of this rather half cooked platter. A slight attention to detail and trivial tweaking would have made BBB delight. But the planning’s gone a bit awry.

For More IIPM Info, Visit below mentioned IIPM articles.
Prof Rajita Chaudhuri follow some off-beat trends like organizing make up sessions
IIPM Prof Rajita Chaudhuri's Snaps
IIPM BBA MBA Institute: Student Notice Board
Run after passion and not money, says Arindam Chaudhuri
Award Conferred To Irom Chanu Sharmila By IIPM
IIPM Lucknow – News article in Economic Times and Times of India

IIPM Prof Rajita Chaudhuri on 'FIGHT FOR THE NO.1 SPOT'

Prof Rajita Chaudhuri follow some off-beat trends like organizing make up sessions

Rajita Chaudhuri at Polo Exhibition Match

It’s not easy to reach the No.1 spot; you need to fight hard, and sometimes even snatch that spot, like Rin did. It came out with advertisements which clearly mentioned it was superior. The ads stated, “Tide se kahin behatar safedi de Rin”. Of course, Tide filed a case and Rin got into a controversy; but it helped generate a buzz – which is most important. Audi joined the top league when it came out with the advertisement which mentioned, “Audi is growing faster than BMW, Lexus & Mercedes.” Now, whether it was actually growing faster or not, did not bother the consumer much. However, it changed people’s perceptions about the car. Now, they clubbed it along with BMW and Mercedes. Audi jumped the rungs and established itself as the premium brand. Yes, sales increased too.

Sometimes, the fight for the top spot is taken public, consumers love it, and it never fails to grab eyeballs. Coke and Pepsi have been doing it for years. Apple and its humorous takes on Microsoft defined its brand personality and brand image as uber cool in comparison to the fuddy duddy one that competitor Microsoft had.

FIGHT NOT JUST FOR NO.1 BUT THE NO.2 SPOT TOO
With the marketplace getting so cluttered for the No.2 was neglected. Of course, not always. Some very intelligent marketers knew that when there is no space at the top, it pays to be clearly labelled as No.2, for that makes people notice you. Avis did that years ago. Hertz was the leader and had the maximum awareness when it came to car rentals. So, Avis brought out its iconic ad, “We are number 2, that’s why we try harder.” Everyone knew who was No.1, but now for the first time a new slot was defined. So, if for some reason, a consumer could not get Hertz, he knew whom to call next. Avis carved a niche for itself, and did brisk business for now the consumer knew, maybe not No.1, but Avis was as good, and definitely better than hoards of others.

Hindustan Times (HT) seems to be doing the same in Mumbai. Its ads claim that “Hindustan Times beats DNA to become No.2 in Mumbai.” The beginning of this month saw HT advertising how it was now very close to the market leader, The Times of India, with a readership of 5.92 lakhs, a lead of 17,000 over DNA.

Sometimes, it pays to play the second fiddle. Miller High Life has always positioned itself as the “good” beer, providing “good” value for money. Miller Coors is America’s second largest company and it decided to take the second position seriously. In 2009, when the market leaders were paying $3 million for 30 seconds of airtime during the Super Bowl, Miller said it was No.2 and did not believe in spending so much and thought a “one-second ad” during the Super Bowl Sunday was enough to make its point. So, days before the Super Bowl, it started its 30 second teasers, promoting its 1-second-ad that it would air on Super Bowl Sunday, for its commonsense philosophy could be conveyed in just one second. The No.2, with a tiny ad budget drew more attention than the big spenders.

CALLING YOURSELF NO.2 ALWAYS WORKS – WE ALL LOVE THE UNDERDOGS!
If you are sure about your product and your philosophy, you can tackle not one, not two, but many competitors at one go – much like our Bollywood heroes who cansingle-handedly fight all the bad guys and emerge victorious. That’s exactly what Brita water filter system did. It came out with ads which claimed that tap water in developed countries was excellent and there was no need to spend money on bottled water and increase pollution, for 16 million gallons of oil were consumed to make plastic water bottles – which could be totally avoided by using the reusable Brita water filter bottles. It asked you to drink responsibly and avoid buying bottled water in plastic bottles. Tap water was as good after all!

It takes vision and guts to speak out against the leader. But if you have a better product, it’s best to just bulldoze your way into the minds of the consumer with an aggressive marketing campaign. It works! Don’t knock ! Just barge in!
This article is sourced from PR-CANADA.net, click here to read compelete article.

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM Prof Rajita Chaudhuri's Snaps
IIPM BBA MBA Institute: Student Notice Board
Run after passion and not money, says Arindam Chaudhuri
IIPM BBA MBA B-School: Rabindranath Tagore Peace Prize To Irom Chanu Sharmila
IIPM’s Management Consulting Arm - Planman Consulting

Katrina reigns, and how!

Prof Rajita Chaudhuri follow some off-beat trends like organizing make up sessions

Katrina Kaif

Katrina is the talk of the town, though for quite an unpredictable reason! She was apparently so overwhelmed with Manoj Bajpai's acting prowess that she actually touched Manoj Bajpai's feet! Having given a wonderful performance in 'Raajneeti', as a bubbly girl in the first half and a suave and serious political leader in the second half, Katty too has been busy receiving compliments from film critics, audiences and film director Kabir Khan. The man behind 'Kabul Express' and 'New York' now plans to cast Katrina in his next Yash Raj banner flick.


The Princess' diaries

Bond girl Gemma Arterton recently tied the knot with her year-old fianc' Stefano Catelli in Andalucia, Spain. Gemma recalled that when they first met, they had instantly been attracted to each other,

Gemma Arterton

and later that night she had even written in her diary that she had met the man she was going to marry! Immediately after the release of 'Prince of Persia: The Sands of Time', which stars Gemma, the duo broke the good news. In an ultra romantic wedding at a Moorish Castle, this princess exchanged vows with Catelli, an Italian sales manager for a British fashion label. We hope this fairy tale wedding is followed by a happily-ever-after too!


No 'Dostana' here!

John Abraham

Latest in from the rumour mills is that macho man John Abraham snubbed the 'Ghajini' actor Asin and probably even caused her to shed a tear or two! Impressed by her acting in 'London Dreams', director Vipul Shah had plans to cast her in his next endeavour too, but John, the male lead of the film, point blank refused to work with her claiming that she wasn't sexy enough for the role! In fact, he was quick to share with the director his own hot-damsels list that featured Sonam Kapoor, Deepika Padukone and his very own Bips darling!


Girls gone wild!

Sandra Bullock

About five months ago, Sandra Bullock locked lips with actor Meryl Streep as they got up on stage to share the Best Actress Award. and it seems like Ms Bullock enjoyed the ensuing attention from the media considering that she recently repeated the 'act' at The MTV Movie Awards. this time Her partner in crime was red-hot Scarlett Johansson, and the duo smooched and embraced each other to the shocked delight of the audience. Accepting the MTV Generation Award, Sandra clarified that this award might be presented generally to those expected to make way for the new generation, but she isn't going anywhere!


An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM Prof Rajita Chaudhuri's Snaps
IIPM BBA MBA Institute: Student Notice Board
Run after passion and not money, says Arindam Chaudhuri

Award Conferred To Irom Chanu Sharmila By IIPM
IIPM’s Management Consulting Arm - Planman Consulting
IIPM Lucknow – News article in Economic Times and Times of India

IIPM Prof Rajita Chaudhuri on 'FORGET ALL THAT YOU LEARNT! IT’S OUTDATED!'

IIPM BBA MBA Institute: Student Notice Board

Traditionally, the companies that traded in oil were the ones who made the maximum money and became the world’s biggest companies. So you had companies like Exxon Mobil, Royal Dutch Shell, BP etc dominating the lists. They were soon joined by companies that used this oil to run their products. So those were the carmakers who started sharing space with them; and you saw companies like Toyota Motors, General Motors, et al join the group. However, the new trend is different today. The world’s largest corporation is one that manufactures more or less nothing – forget thriving on natural resources. Today, the world’s largest corporation is Walmart. From being a discount retailer chain to one that believes in selling energy-efficient bulbs (it sold 145 million of these in 15 months) to joining the Clinton Climate Initiative, Walmart knew that just giving discounts was not going to be enough. It had to show customers that it was progressive too. That and some quick global expansions validating that perspective have today made it No.1.

Things are changing fast. The Hotmail is hot no more. Gmail replaced it; and even that too could be a gone-mail soon, for now you have Facemail – the new service provided by Facebook. A lot of youngsters today don’t even remember when they last sent an e-mail. Its so passé... You message or mail via Facebook now.

It was the leader in car-rentals and ruled the business. It was the undisputed leader. Even its competitors acknowledged that. That’s why, when Avis wanted to catch the attention of consumers, it did what all others had done – acknowledged the leader. Hertz was the leader and Avis said so in its advertisement that read, “We are No.2, that’s why we try harder.” The advertisements shot Avis to fame, but little did they know that things would change soon for both Avis and Hertz. Here came a company that defined business. Its mission: “We are redefining the way people think about transportation.” This company went beyond car rentals. Now, you could rent a car for even an hour and at very nominal rates. Zipcar found that 77% of Manhattan (New York) households don’t own a car and knew instantly that America was ready for a carsharing company. Zipcar beat Hertz in its own game. Today, Hertz is trying hard to cope up by introducing its own car-sharing business model “Connect by Hertz” to get some share of the car-sharing segment. Zipcar is, however, cooler. Its members are called Zipsters. They are modern and believe in car-sharing more than in car-owning as the way to live. Everybody from students to businesses now hire a car of their choice, that too at rock-bottom rates. It’s simple, fun and will help change the world for the better. It’s the future of travelling. It’s the business of the future.
This article is sourced from PR-CANADA.net, click here to read compelete article.

For More IIPM Info, Visit below mentioned IIPM articles.
Run after passion and not money, says Arindam Chaudhuri
IIPM Prof Rajita Chaudhuri: The New Age Woman
IIPM’s Management Consulting Arm - Planman Consulting
IIPM Lucknow – News article in Economic Times and Times of India
IIPM: Planman Stars – Event management made easy
Planman Consulting

Prof Rajita Chaudhuri on 'THEY ARE COMING TO GET YOU – NOT ALIENS SILLY'

IIPM Prof Rajita Chaudhuri's Snaps

INDIA'S BEST COLLEGES, INSTITUTES and UNIVERSITIES

Rajita Chaudhuri heads Planman Marcom – An integrated communications, advertising and promotions company. She is also a regular and well acclaimed columnist of 4P’s Business and Marketing magazine. Her expertise lies in expert knowledge in marketing strategy, business professionalism and the essence of team building in achieving the required effectiveness and her workshops are commonly represented by senior executives from well known corporations.

Rajita Chaudhuri Ma'am	Rajita Chaudhuri's Snap
Prof. Rajita Chaudhuri Dean - Center for Enterprise Management	Prof. Rajita Chaudhuri heads Planman Marcom
Prof Rajita Chaudhuri is also a regular and well acclaimed columnist of 4P’s Business and Marketing magazine.	Rajita Chaudhuri syas, "During the past few years I have trained thousands of senior executives and have consulted companies in India and abroad
Prof. Rajita Chaudhuri has trained over ten thousand senior executives and professionals.	Rajita Chaudhuri has helped organizations create efficiencies in enhancing proficiency in business execution and operations.
Rajita Chaudhuri at the Business and Economy Polo exhibition match hosted by Planman Media's Business and Economy magazine, in New Delhi on March 16, 2008.	Che Kabir and Rajita Chaudhuri at the Third Annual Leadership and Excellence Awards '08, in New Delhi.

Shahrukh Khan (SRK) with Rajita Chaudhuri during a performance put up by the students

Rajita Chaudhuri has extensively consulted companies in India on various Branding and Marketing issues and has also conducted a number of management development programmes.

Rajita Chaudhuri with her husband Professor Arindam Chaudhuri

IIPM Prof Rajita Chaudhuri on 'THE GOD OF SMALL THINGS'

IIPM BBA MBA Institute: Student Notice Board

IIPM Prof Rajita Chaudhuri

“If you cannot do great things, do small things in a great way,” said Napoleon Hill. This got me thinking about the significance of “small.” It’s the “small things” that have been changing and influencing our lives. Back in the 1960’s everyone was making big long cars. Doyle Dane Bernbach was hired by this company to create a campaign to promote an ugly looking car. It took a small headline to shake up the whole automobile market and changed all the existing rules of advertising forever. The headline read “Think Small”. Bernbach’s “Think Small” advertisement for the Beetle car was actually an exercise in thinking big. This ad catapulted the Beetle into fame and sales of the car (which no one gave much chance to succeed) actually broke all records and expectations. Not surprising then that in the list of the top 100 advertising campaigns, Volkswagen stands tall at the very top with its “Think Small” campaign that Bernbach created in 1959.

In fact, it was the “big” that drove Detroit into a ditch. GM, Ford and Chrysler had been America’s symbol of economic might and prosperity. They totally ignored the small and concentrated on big cars only. But it was the small and fuel efficient cars of Japan that helped them capture the US car market. In August 2008, the American car industry saw a drop in sales by 11%. Japanese carmaker Honda, on the other hand, out performed the sliding US auto industry with its US sales up by 1.2%. In 2007, Americans bought 55 light trucks for every 45 passenger cars. In July 2008, the ratio inverted and so did the fortunes of car companies. It’s the ones who focused on “small” that survived.
This article is sourced from blogger.com, click here to read compelete article.

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM Prof Rajita Chaudhuri: The New Age Woman
Run after passion and not money, says Arindam Chaudhuri
Award Conferred To Irom Chanu Sharmila By IIPM
IIPM’s Management Consulting Arm - Planman Consulting

IIPM Lucknow – News article in Economic Times and Times of India
Planman Consulting: The sister concern of IIPM
Planman Consulting
Social Networking Sites have become advertising shops

IIPM Prof Rajita Chaudhuri on 'HOW TO KISS AND TELL!'

IIPM Prof Rajita Chaudhuri: The New Age Woman

Rajita Chaudhuri

Your first kiss, your first love, listening to an old song, walking in the rain, receiving a mail from an old acquaintance, watching your child sleep, watching the sunset, waking up to find you still have an hour to sleep, getting a gift that you were planning to buy, seeing your parents smile, sipping coffee in the winter sun! Guess these are just some of the moments that are our ‘bestest’ ones. Life is full of challenges, heartbreaks, pressures and tensions, but true satisfaction and long lasting happiness comes from some of the simplest things that life has to offer.

As in life, so in business, the best things are the simplest. Let’s take a closer look.

THE BEST COMMUNICATION IS THE SIMPLEST
The most famous scientist who ever lived, and the person responsible for giving the most famous equation of the world: E=mc2, was, yes we all know, Albert Einstein. What made this man so famous and made his theories create the maximum impact was not just his genius in analysing things, but in his ability to explain even the most complicated theories in the simplest manner possible. Even a layman, a non-scientific brain could understand them. One of the simplest explanations of Einstein’s ‘Theory of Relativity’ was given by a young fellow, and this is what he said: “When a man sits with a pretty girl for an hour, it seems like a minute. But let him sit on a hot stove for a minute and it seems longer than an hour. That’s the crux of the Theory of Relativity.” Einstein too could simplify the various laws of physics and make everyone understand them.
This article is sourced from PR-CANADA.net, click here to read compelete article.

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM BBA MBA Institute: Student Notice Board
Run after passion and not money, says Arindam Chaudhuri
IIPM BBA MBA B-School: Rabindranath Tagore Peace Prize To Irom Chanu Sharmila

Prof. Rajita Chaudhuri's Website
IIPM’s Management Consulting Arm - Planman Consulting
Planman Consulting: The sister concern of IIPM
Planman Consulting
Social Networking Sites have become advertising shops

Prof Rajita Chaudhuri on 'THEY ARE COMING TO GET YOU – NOT ALIENS SILLY'

IIPM Prof Rajita Chaudhuri: The New Age Woman

He is more popular than Jesus… well, at least on Twitter and he is just 16 years old. His mom posted a video of his on YouTube, which triggered a series of events and shot him to fame. Today every girl from the age group of 7-16 dreams of how it would be to be his girlfriend.

She did in 18 months what Madonna took nearly a decade to accomplish. She is 23. She features in the 2010 Time Magazine’s listing of the 100 most influential people in the world. Who are these people? How will they affect business?


Get to know them better
Welcome to the new world. Generations come and generations go and they leave their impact on the world. The generation of ‘Baby Boomers’ is retiring and a whole new, and totally different one is emerging, ready to take on the world. Look around you they are everywhere, in sports (Maria Sharapova, b.1987), in business (Mark Zuckerberg, Founder Facebook, b.1984, Ivanka Trump, Donald Trump’s daughter, b.1981), in music (Britney Spears, Miley Cyrus of the Hannah Montana fame, b: 1992, and of course Justin Bieber, remember he is more famous than Jesus, and Lady GaGa, who beat Madonna in her own game) in Hollywood (Daniel Radcliffe of Harry Potter fame, Megan Fox, b.1986 , Hilary Duff and the very pretty Scarlett Johansson, b.1984). They are even the new face of Royalty! Move over Lady Diana, it’s time for Princes, William and Harry. These are the people who are not just bringing the gold medals for sports, but also the Oscars, and the moolah for businesses. (Read More)

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM BBA MBA Institute: Student Notice Board
Run after passion and not money, says Arindam Chaudhuri
IIPM BBA MBA B-School: Rabindranath Tagore Peace Prize To Irom Chanu Sharmila

IIPM’s Management Consulting Arm - Planman Consulting
IIPM Lucknow – News article in Economic Times and Times of India
Planman Consulting: The sister concern of IIPM
Planman Consulting
Social Networking Sites have become advertising shops

There is a lot in a caste!

IIPM Prof Rajita Chaudhuri: The New Age Woman

Caste based census is politically instigated!
The other day an enumerator came down to my home and comfortably started to ask me and my family details for census 2011. Everything was going smooth till he asked me about my caste, and that was the only moment I felt a little awkward. Not because he asked me about my caste or I wanted to keep it under anonymity, but actually because I do not remember when was the last time someone (educated and hailing from urban area) asked me such a question so bluntly and more so because this was the least expected question in this kind of survey!

The whole hue and cry or the so-called politicisation of including caste in the census does not hold any merit for our generation. At a point in time when we are talking about equality and framing polices to break down nexus of Khap panchayats and caste based politics, such an inclusion for the national level database management is kind of absurd! Even the key-designer of Indian Constitution, Dr. B. R. Ambedkar, never supported this kind of practice and was once found saying, “So long as people were divided into several thousand castes, we were cherishing a 'great delusion' in believing that we were a nation.”

It goes without saying that the prime motive of census is to give our policy makers a framework on which they can design social and human developmental schemes. If the policy makers are so keen on devising strategy and recognising the underdeveloped pockets of population, caste census is a ‘no solution’. As such there is no system in place to ensure that one would disclose his actual caste details, and in that case the whole purpose of including a column on caste details becomes completely redundant. Census should rather focus on social attributes like education, economic condition, women participation as workforce, average marriageable age in family and so on and so forth. No doubt, the whole issue just seems politically instigated! This kind of database would empower our politicians to effectively exploit the caste card. As such political parties like Samajwadi Party, RJD and JD-U have been strongly demanding inclusion of caste in the census! Not to forget, these are those parties who rely heavily on caste based politics for their vote banks. The advocates of such moves are also of the opinion that this would enable a better targeting for reservation. But then, it is no secret that such caste based reservations have their own sets of challenges. Not to forget that now, there exists a big probability of responders deliberately misrepresenting the facts in the official records, in order to grab a reserved part of developmental schemes.

When it comes to a democratic regime, caste is an antithesis. Above all, caste census is a retrograde move and should be replaced with concrete plans for development of backward pockets of population irrespective of their caste. There is no logic to defend that only the so-called SC/ST/OBCs needs development and reservation and almost all upper caste people are well-off! In no circumstance, poverty can be confined to the unprivileged caste. In a country, where 60 per cent people earn less than a dollar a day, the actual purpose of such pan-India survey should be to bring out people from unlivable economic conditions.

It another example of petty private political gains made at the expense of national exchequer. If amends are not implemented at this point in time, it will bring back the horror of 1931, when Britishers executed such census to strengthen their divide and rule policy…

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
Run after passion and not money, says Arindam Chaudhuri
IIPM BBA MBA B-School: Rabindranath Tagore Peace Prize To Irom Chanu Sharmila
Prof. Rajita Chaudhuri's Website
IIPM’s Management Consulting Arm - Planman Consulting
Arindam Chaudhuri (IIPM Dean) – ‘Every human being is a diamond’

Arindam Chaudhuri – Everything is not in our hands
Planman Technologies – IT Solutions at your finger tips
Planman Consulting
Social Networking Sites have become advertising shops
IIPM makes business education truly global

The role of branding and advertising in your fund raising strategy…

People’s Watch does not really believe in ‘branding and advertising’ for fund raising. As far as possible we try not to market ourselves because we are a human rights organisation and being a public organisation we ensure that we do not undertake any unethical marketing initiative since in most of the cases we are dealing with the lives and livelihood rights of ‘victims’ whose identities have to be respected and protected by us. In addition, human rights work is more effectively carried out with lesser visibility since it is really a risky engagement on our part. It involves a variety of risks, from state to non state factors, according to the cases we deal with.

Do celebrity endorsements really help when it comes to fund generation? Does it really make your job easier?
Although we are not connected with them at all for the moment, celebrities really help in fund raising. Moreover, celebrities do not always refer to people from the film world, but even then they are important for fund raising in human rights work. It does make our job easier as they are able to represent you completely and correctly. Moreover, they can convince all stakeholders more easily than an NGO. However, the most difficult part of this is to make them understand your work and strategies correctly so that they do not misrepresent.

What changes do you feel are required, both in terms of policy and operations, so that the social sector bear fruits in the long run?
The social sector needs to ensure that it makes its work accountable to the public at large. This principle of accountability could be made possible by a functional Board of Trustees or Executive Committee that sits with the organisation at least four times a year to oversee its activities as well as the financial management of the organisation. It is also important for any non-profit organisation to be effective to ensure that in addition to having a band of good activists at the grass roots it also has a good team of senior advisors to guide and review the work undertaken by it.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
Award Conferred To Irom Chanu Sharmila By IIPM
IIPM’s Management Consulting Arm - Planman Consulting
IIPM Lucknow – News article in Economic Times and Times of India
IIPM: Planman Stars – Event management made easy

Arindam Chaudhuri's Portfolio - he is at his candid best by Society Magazine
IIPM makes record 10,000 placements in five years
IIPM Related Links
Social Networking Sites have become advertising shops

IIPM Info - Nutrivita PRESENTS 100 MARKETING BRAINS THAT MOVE AND SHAKE INDIA

Dilip Kapur

President & Founder, Hidesign

Most of our initial customers were foreigners who spotted our bags while travelling across India. However, we categorically didn’t do anything to attract them. But the first order that I got from a German organisation in India happened thus: they saw our catalogue and loved our products, and therefore bought it. And then we started marketing our products to European customers. Therefore, receiving the first order and then ensuring that the demand grows with time, remains a very memorable marketing experience for me.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

“We will change your outlook” – The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read…

The Sunday Indian:-

B-SCHOOL RANKING SCAMSTERS EXPOSED!

For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine’s B School Ranking Scam Exposed

Business Standard Exposes the Outlook Magazine Money Editor

Don’t trust the Indian Media!

IIPM enters into media education

IIPM makes record 10,000 placements in five years

TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. – For Complete Sting Operation Video Click Here

Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com

IIPM: An intriguing story of growth and envy

Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎

PASSION OR PRAGMATISM? TAKE ONE!

Is it conviction and heart that inspires great communication or sheer hard nosed professionalism? 4Ps B&M does a checkout with some eminent creative hot-shots...

It was an idle conversation with eminent filmmaker Shyam Benegal that really got this issue into focus. As an evolved, informed and culturally-savvy communicator, Benegal believed that in the area of creative-driven professions (Film, Advertising, Theatre … whatever) there will always be themes, roles, offers, jobs and assignments that may not necessarily viagrise your creative juices – but hey, big deal! It’s a job, remember? So, as a smart, focused and result-oriented Pro, it’s your job to give it your best. The respected Movie Guru insists that “your mandate is to bring your professional skills and expertise to the table and deliver what needs to be delivered in the appropriate fashion. I don’t really see any conflict or soul-destroying problem there – especially in the arena of Advertising, where there is a specific job to do.” Another veteran, Equinox Big Boss Sumantra Ghoshal (Cherry Blossom, Hamara Bajaj) a revered, thinking, Ad Film maker, agrees. He says that it’s impossible to get up close and personal with every brand you work for because the duration is rarely over six weeks. Besides passionate involvement is not the name of the game in most cases. “It is about being sensitive and honest to the brand personality, what it represents and communicates it with the magic and chutzpah at your disposal to the select target group that matters.”

Exec Creative Director (JWT) Anuja Chauhan comes in next. Slamming a huge sixer with her maiden novel The Zoya Factor (picked up by SRK’s Production Red Chillies Entertainment) and responsible for such deathless slogans as Dil Mange More, the petite phataka pushes the Benegal-Ghoshal button, even harder. “I would not fall back on romanticised passion or inspiration as my drivers to approach an assignment. I would go in with an open mind and invest in the job all the truth, sincerity, dedication and creative energy at my disposal. Sure, there are preferences and one is inclined to enjoy working with one particular category more but that’s neither here nor there. For me, professionalism is the key.” Ogilvy’s resident dude Sumanto Chat agrees. “Early on in my career, there may have been roadblocks and some product lines a real pain, but with time I’ve learnt to work it out.” Experience and maturity remains the best teacher, he suggests and a healthy detachment from the brand lends it the required objectivity necessary to give the creative quotient the right spin. “Of course there will always be preferences … for me, the Unilever brands, for example, remain real close to my heart. And luckily, I have a super team to make up for all my deficiencies!”

Pritish Nandy provides the first chord of dissent. “For me, I think its instinctive. If a theme, storyline or an idea doesn’t instantly turn me on, give me a hard-on, excite me – its an immediate no-no! There is no question of cultivating it, making it an acquired taste and soldiering on for this highly, over-rated animal called professionalism! Something, somewhere has to click, pronto. Remember, I am not looking to impress, but move people emotionally to a different plane. That comes from passion not pragmatism; heart not head, mate”. Creative Consultant Sonam Khanna agrees. The San Francisco-based writer believes that “The professionalism bit doesn’t really work where there is a creative calling”. Creativity comes from within and has nothing to do with hard-nosed discipline. I never ever accept any assignment that doesn’t fuse with my basic sensibilities. I know because of my experience and knowledge, I will perhaps be able to deliver – but it clashes with my conscience. It won’t be something I am proud of or honestly given it my all. And I detest the chalta hai, theek hai, client to okay kar diya attitude. For me, I am the judge and jury and unless I am really charged, it’s a polite but firm NO!”

Rediffusion’s Mumbai-based NCD Sagar Mahabaleshwarkar wraps up the debate with his distinctive take. “I think it’s a personal thing. For me, doing stuff for a new category, client or product is hugely exciting because I am playing blind and getting sleepless nights! That’s my big NO! Otherwise, repeating the familiar is comfortable … but God, so boring!”

So, for different folks, different strokes, huh?!

Monojit Lahiri

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com

IIPM Related Links
Follow Arindam Chaudhuri on Twitter
IIPM B School on Twitter

Detail of all IIPM branches
IIPM - Admission Procedure
IIPM, GURGAON
IIPM 3-year full-time Integrated (MBA BBA) Programme
IIPM 2-year full time Programme (leading to the award of the MBA degree from IMI)

HCL ‘ME’ Series

What’s up with me?: After alluring the world with its Leaptops launched last year, HCL made a lot of waves in 2009 with its all new ‘ME’ Leaptop series. The new series claims to be the world’s first ‘One Touch’ that tenders immediate service and support to the user. Moreover, the product line also provided the user some unique features like Lock ME (to prevent data loss), Encrypt ME (restricts unauthorised access of data), et al, along with face recognition and finger print recognition which empowers this range to get an instant recognition among the target audience. Targeted at the collegiate and young executives in the age group of 18-29 years, the product is reasonably priced in a range of Rs.23,000-44,000. With the initial overwhelming response, the consumer has so far conveyed that ‘it’s all about ME’ to the competition.

Pawan Chabra

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com

Detail of all IIPM branches
IIPM - Admission Procedure
IIPM, GURGAON
IIPM 3-year full-time Integrated (MBA BBA) Programme
IIPM 2-year full time Programme (leading to the award of the MBA degree from IMI)

When freebies fail to fulfill?

IIPM makes record 10,000 placements in five years

Certainly, growth in the mobile subscriber base (since 2002 India has evidenced 94% CAGR in mobile telephony and has reached a subscriber base of 347 million) is definitely a reason to offer this service, but it’s not the only reason. Factors like ubiquitous reach, convenience, time saving, and low costs are some other key advantages influencing mobile subscribers to become mobile banking users. “From the bank point of view, mobile banking helps cut down costs as it is even more economical than branch banking or any other mode of electronic banking like ATMs and online banking. If accepted by consumers, mobile banking will cost one-fifth what ATMs cost and only 40% what Internet banking costs per transaction,” reasons Rajan.

Apart from this, mobile banking can also act as an effective tool to bring unbanked rural customers into the banking umbrella. In regions where accessibility, infrastructure, illiteracy, and foolproof identity are still issues, banks and service providers are considering mobile banking as an effective and robust tool to carry on banking activities. For banks, it is nearly impossible to build a retail brick-and-mortar infrastructure in rural India, thus making mobile banking the best available alternative with a relatively low investment.

Though the numbers that these banks are quoting (as far as mobile banking is concerned) are still relatively low, what is impressive is the pace with which these numbers are growing. In fact at the end of 2008, private banks like ICICI, IDBI, HDFC and Kotak had close to 12.5 million registered users for mobile banking. Even public sector banks are not behind when it comes to the use of mobile as an interface to interact with their huge customer base. While India’s largest lender, State Bank of India (SBI), has reported adding more than 20,000 customers in the last two months – just in mobile banking, the Union Bank of India (UBI) has seen it’s mobile banking customer base increase from 1,700 in June to over 11,000 in August. In fact, banks are leaving no stone unturned when it comes to testing the efficacy of their mobile banking initiative before launching it on a pan India basis.

HDFC Bank, for instance, has tied up with Bharti Airtel (the telecom service provider) and Eko (the technology provider) to launch the ‘Abhilasha’ savings account. This is a pilot-project that has enabled over 2,000 low-income individuals in Uttam Nagar, West Delhi, to access banking facilities without having to visit bank branches. In this pilot phase, chemist shops, general stores, residents, NGOs, or individuals can register to become an authorised outlet. These authorised outlets will then help mobile banking customers conduct banking transactions which include facilities like money transfer, cash deposit and withdrawal, wage and salary disbursements, micro-insurance, microcredit, and payments on behalf of the bank. To make it happen the mobile banking services are powered to the customers on all mobile phones including the most basic models, without WAP or GPRS applications.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM enters into media education


TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here

Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com

IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎
IIPM Related Links
Detail of all IIPM branches
IIPM - Admission Procedure
IIPM, GURGAON
IIPM 3-year full-time Integrated (MBA BBA) Programme
IIPM 2-year full time Programme (leading to the award of the MBA degree from IMI)
Exclusive In chat with Society Magazine - Prof. Arindam Chaudhuri

‘RED’EFINING RADIO!

However, on the contrary, Jagdeep Kapoor, CMD, Samsika Marketing Consultants avers, “Youth is the most attractive target segment for any business today for the simple reason that India is a young country and I see no point in Red FM not extending the recent repositioning exercise beyond Delhi. In fact, in the case of a radio channel, it will not only appeal to the youth but also to people who want remain young at heart forever.”

Moreover, the promotions have so far been limited to on-air promotions and the company hasn’t gone off-air to promote the refreshed positioning. Though, experts claim that the on-air attempts have been more than welcomed by the target consumer, the moot question is – Will the move really make a big difference for a radio broadcaster? Will these efforts fetch the desired results for Red FM?

If the words of Singh are to be believed, “The response has been great so far, listeners are appreciating our revamped playlist and all the innovations we have done so far. In fact, a 50-year-old man recently called us to say that he feels 20 years younger when he now tunes in the new Red FM.” No doubt, Red FM’s tagline ‘Bajaate Raho’ has been an instant hit nationwide and the company, which has always focused on the youth, is once again pressing the right touch points to make it to the big three in the Indian radio industry. Even the recent listenership rating released by Radio Audience Measurement (RAM) shows that there have been a significant increase in Red FM’s listenership after they changed their positioning (see table).

Further, it’s not just the promotion, Red FM has all guns blazing in order to make it to the big league. In fact, the channel has recently launched two new shows – Kabir ka Double Bed and a new comedy programme Shanky and Panky in which two college drop outs share their take on Delhi – only to further strengthen (also showcase) its commitment.

The way the repositioning was done in the middle of the festive season (which is considered to be one of the busiest seasons for all the radio stations across the country), experts claim that the channel may have got the maximum benefit as the advertisers were also looking to tap the youth during the season. Even as per the industry estimates, apart from many new advertisers coming under the radio umbrella, the regular advertisers had increased their ad-spends by around 10-30% during the festive season.

No doubt, the efforts of Red FM have been appreciated by the advertisers as well as the listeners, but the fact that the channel is not moving beyond the national capital with its new positioning may set a hurdle for it in the long-run. In fact, with 2010 being considered as a crucial one for the radio industry (as experts are expecting the third phase of expansion for the radio industry and are estimating a mind-boggling 700 additional frequencies for private FM players to be added and introduction of FM stations in 90 new cities in the country) Red FM clearly has a lot of work on its plate before the competition gets intense.

But, for now, the repositioning has surely helped this ‘aaj ke zamane ka channel’ to create a unique set of consumers in Delhi. And if the company is able to get some more creative ideas right in the region, the channel surely stands a clear chance to make it to the ‘Big Three’.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here

Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com

IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎
IIPM Related Links
Detail of all IIPM branches
IIPM - Admission Procedure
IIPM, GURGAON
Exclusive In chat with Society Magazine - Prof. Arindam Chaudhuri

“Rural India believes in Brand Stickiness”

In an exclusive interaction with vareen ray & neha saraiya, Pradeep Kahyap reveals the secret code to crack India’s vast rural market

4Ps B&M: You are the first person who perhaps understood the real potential of rural India. How difficult is it to convince companies?
Pradeep Kashyap (PK): When I started talking about rural markets 10 years back hardly anyone was interested. It took me close to five years to just convince companies. I had to dig a lot of information, data and even write a book on rural marketing and conduct seminars and workshops because people kept doubting whether there was actually a market or not. So, we organised many programmes and even took corporates to villages to make them understand the potential of rural markets.

4Ps B&M: Can there be a single strategy for a company to succeed in the rural market?
PK: All big companies have an export division and have a country specific strategy. If that be the case then states like UP & Bihar are countries or subcontinents in themselves. Then how can companies have a pan India strategy. So my point is that on one hand for urban consumers companies have so many segments like physiographic, demographic but for rural consumers companies just stick to one strategy.

4Ps B&M: Any segmentation example?
PK: Lot of regional companies have done that because they are focused around one state or two states and that is their market, as they have already segmented and rejected the other areas. Companies like Unilever are now getting into segmentation. But it has to be around affordability, distribution, et al. The companies which are doing it are reaping the benefits.

4Ps B&M: Sectors still to realise the potential of rural markets...
PK: Undoubtedly, the durables sector. Several studies have shown that ownership of durables in rural India is one- third the average ownership of urban market. The reason for it is not affordability, but lack of electricity. The rural ecosystem is not conducive to the usage of durable products. If companies can get consumer finance in place then that market is waiting to be explored.

4Ps B&M: Is rural India brand conscious?
PK: In rural India there is concept of ‘Brand Stickiness.’ If a consumer in rural India is satisfied with the brand he uses, then he is reluctant to change that brand. And because of lack of education rural consumers are unable to differentiate between brands. Moreover, rural consumers are still deriving the core benefits of the brand and not the peripheral benefits of it.

4Ps B&M: How is the rural youth different from the urban youth?
PK: Rural youth is driving brands as much as urban youth. Rural youth who were earlier dropping out from school are now finishing college and are more aware than earlier. They are the ones who are exposed to outdoor communication and hence have information about the brand. Now these guys go and purchase the brand, which they see and give them the best deal.

4Ps B&M: How is India’s rural market different from China’s?
PK: Oh, it’s very different. The Chinese market is not uniformly developed. They have used the Porter’s principle to see the strategic areas, which provide the maximum advantage and developed that area accordingly. So they have rationalised their costs at better rates. Whereas India is a democracy. The India rural areas have more consumers than the Chinese. Fortunately the rural consumer base is growing much faster than the urban consumer base.

4Ps B&M: Was rural India affected by the slowdown?
PK: Rural India was least affected during slowdown. Sectors largely affected by the slowdown – real estate & financial – have very little impact in the rural markets, as in rural India nobody buys a house for speculation and they don’t invest money in shares.

4Ps B&M: And what about the role of NREGS?
PK: About 40 million families have benefited from it. NREGS has ensured that one member of each family gets 100 days of work, which makes a huge difference in rural areas. So a multiplier effect builds up in community itself. And along with the loan farm waiver, NREGS helped tremendously to boost the rural economy.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here

Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com

IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎
IIPM Related Links
IIPM, GURGAON
IIPM 3-year full-time Integrated (MBA BBA) Programme
IIPM 2-year full time Programme (leading to the award of the MBA degree from IMI)
Exclusive In chat with Society Magazine - Prof. Arindam Chaudhuri