Showing posts with label Rajita-Chaudhuri. Show all posts
Showing posts with label Rajita-Chaudhuri. Show all posts

Thursday, September 06, 2012

IIPM Prof Rajita Chaudhuri's Review on Thoughts and Courage

IIPM Faculty Rajita Chaudhuri's Review on Thoughts

A person who can control his thoughts, a person who has a strong mind is the one who achieves the most. As someone said, “As you think, so shall you become.” Think about what you are planning to do today, for your thoughts become your actio ns. If your thoughts match your plans, only then will you succeed. The book Think and Grow Rich by Napoleon Hill says that if you have a burning desire to achieve something, you will get it, for that [burning desire] will help you overcome all obstacles and opposition. Thoughts become things, and as Hill puts it, “All achievements, all earned riches have their beginning in an idea!” So find that idea which will engulf you and make you work towards it like a man possessed, and you will never look back.

Both your thoughts and actions finally decide your future. So think right – this will help you to plan right. Before that, de-stress and declutter your life; simplify it so that you can focus on the really important stuff. Finally, once you have decided on something, don’t let anybody in the world change it... Just do it! Read Complete

IIPM Prof Rajita Chaudhuri's Review on Courage

Success also comes when you have the humility to accept you were wrong and change your course of action. The most difficult words to say are “I am sorry” and ‘I was wrong”. People who have the courage to use these words win in the long run.

In fact, it’s so important to accept your failures that kings of medieval times kept court jesters, who were allowed to comment on the king’s failures; something others dared not to do. Read Complete



Tuesday, August 14, 2012

Sacrosanct snakes

Thousands descend on Battis Shirala every year to worship live snakes on Nag Panchami commemorating the slaying of Kalia, the evil serpent by Lord Krishna. Shruti Murkutkar looks at the spectacle 

In common parlance, a snake usually has negative connotations: it is a deadly creature not to be trusted. But in the small town of Battis Shirala, 60 km from Sangli, people not only live in harmony with poisonous snakes but also worship these objects of dread.
Thousands of devotees descend on the town – it got its name because it is located amid a cluster of 32 big and small villages – on Nag Panchami day every year.

The day commemorates the legend of Lord Krishna’s slaying of Kalia the evil serpent. 

In Maharashtra and elsewhere in India, the usual practice is to worship snakes in the form of clay and mud idols installed in temples and homes. But the residents of Shirala do not believe in paying obeisance to inanimate snakes. They catch live snakes, often poisonous ones, and then shower their faith on the serpents.

A hilly town nestled in thick forests, Battis Shirala has no less than 75 snake mandals (clubs). It is not without reason that it is referred to as a land of snakes.
The villages around the densely-populated Battis Shirala are infested by snakes because, as the locals point out, the land here is soft and the climate is humid round the year.

The sarpanch of Battis Shirala, Devendra Patil, says Nag Panchami has been a huge religious occasion for these villages for over a hundred years.

But it is believed that the tradition began much earlier than only a hundred years ago. There are references to the snakes of Shirala in the songs of renowned 17th century Marathi saint-poet Samarth Ramdas.

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Ramdas had travelled from Kolhapur to Shahapur in the year 1645 and was believed to have passed through Shirala.

RC Dhere, an authority on the literature of the Marathi saints, has also cited the Nag Panchami festival of Shirala in one of his books.
Snakes are such an integral part of the existence of these villagers that many residents of Shirala sport cobra tattoos. Shirala also has a town square called Nag Katta.

A sea of devout humanity converges on the town on the fifth day of amavasya (no moon day) in the month of Shravan to worship the snake god. On this day, people offer milk, bananas and coconut to snakes.

In run-up to the Nag Panchami festivities, after Ashadi Purnima, the villagers of Shirala fan out in different directions and start hunting for live snakes and poisonous cobras in nearby forests. The snakes are traced with the help of the trail thet they leave behind on the soil as they slither around.

The villagers are expert snake catchers and employ the usual methods of trapping a serpent. A stick is placed on the snake’s tail to prevent it from getting away and then the serpent is grabbed just below its hood and stuffed into a gunny bag or a mud pot.
On Nag Panchami day, the mandals (snake clubs) carry these snakes in a procession to a temple, where they seek the blessings of the goddess Amba Bai.

The captured snakes are then taken to Gorakhnath Temple for further rituals. People feed milk to snakes and perform special pujas.

The villagers take special care to ensure that the snakes are not injured during the annual festival. Once the rituals are over, the reptiles are released into their natural surroundings and allowed to return to the spots from where they were originally caught.
Shirala has followed this custom since well before the cobra was put on the list of protected animals under the Indian Wildlife Act 1972.

Legend has it that on the day of Nag Panchami, saint Gorakhnath once visited the town and stopped by for alms at the residence of a ‘Mahajan’ family, and demanded alms.

There he saw some women worshiping images of large snakes drawn on a wall. Touched by this gesture and impressed with their love for animals, the saint presented them with a live snake and instructed them to worship a live snake every year.

Since then snakes are worshipped in every village of Battis Shirala. Nag Panchami is today as much a social event as it is a religious occasion with entertainment and competition thrown in.

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Wednesday, June 13, 2012

IIPM Faculty Rajita Chaudhuri on 'DO NOT BE AFRAID TO LEAD'

“Men rule because women let them. Male misogyny is real enough, and it has dreadful consequences, but female misogyny is what keeps women out of power.” --Germaine Greer

“What will electing a woman PM do for Australian women?” --Sun Herald, June 28, 2010

For any company to be truly successful and for any country to truly become a powerful nation, the rule is the same – making the women powerful. If there is one country that has done it and shown the world what a difference it can make, it’s China. Compared to 1949, the status of Chinese women as of today has changed significantly; and this has been possible due to (apart from numerous other factors) one milestone, which came when in 1954, a clause on men and women being equal was included in the country’s constitution. This meant that women had the same status as men; politically, economically, culturally and educationally, in all aspects of life. Additionally, this equality status became formally protected by law. China was now ready to take on the world, because a country that looks after its women grows the fastest. It is the best growth strategy that any company or country can adopt. After all, the world’s greatest unexploited economic resource is the female half of the population. The ones who have this foresight will stay ahead of competitors and lead.

One organization that realized this early was Google. When Marissa became the first woman engineer to be hired by Google, this is what Larry Page and Sergey Brin told her, “You know, we have seven engineers, and they’re all guys. But we’ve thought a lot about how we want to start our company, and we’ve read a lot of books, and we know that organizations work better when there is gender balance. So it’s important to us that we have a strong group of women, especially technical women, in the company.” Today, numerous Fortune 500 companies are being headed by women. They bring along with them two qualities, which are distinctly female; that of ‘patience and compassion’, which makes them better leaders. It’s said Krishna was a better leader than Ram because he had these two qualities, which Ram did not have. So though Ram became the perfect man, it was Krishna who became the perfect leader. 
 
 

Monday, June 11, 2012

IIPM Prof. Rajita Chaudhuri on 'DO NOT BE AFRAID TO DARE'


“Attacking is the only secret. Dare and the world always yields; or if it beats you sometimes, dare again , and it will succumb.” --William Thackeray

Do not be afraid to do different things; things, which had never been done before by any woman; for if a whole lot of women had not dared, the world would not have been the way we see it today.

If she had not dared to enter a “man’s profession”, we would not have discovered radium. Marie Curie went on to become the first woman to win the Nobel Prize; and she said, “Nothing in life is to be feared. It is only to be understood.” If it hadn’t been for these daring women who took enormous chances and made great discoveries in spite of or rather because of the resistance they faced in the male-dominated field, a lot of mysteries would not have been solved. If research is to be believed, then according to the book The Madame Curie Complex, women scientists have often asked different questions, used different methods, come up with different explanations for phenomena in the natural world, and in doing so, have transformed forever a scientist’s role. They have also proved that the concept of ‘male professions’ is a myth. If decades ago, Madame Curie had to fight hard against the general perception of people that science was not for women, then today a whole lot of women are fighting the perception that ‘technology’ is not a field for women. Those are daring women like Sheryl Sandberg and many more who have worked hard to change this mindset and pave the way for future female leaders. It’s not surprising that this time, IBM decided to appoint Virginia Rometty as its first ever female CEO, something unheard of in technology companies. However, women like Meg Whitman (e-Bay) and Carly Fiorina (HP) have already shown that women are as capable of handling technology as men!

The world may not always have been fair to the fairer sex, but it has not deterred many from daring to live their dreams. According to an old Chinese proverb, women hold up half the sky. Do they get their ‘half’ of the pie on earth too? We still live in a world that does not do justice to women, and this fact has been highlighted in the numerous true stories compiled in a book aptly named Half the sky. The best part is that these are stories of courage, of hope. These are stories of how women across Asia and Africa turned oppression into opportunity. One story is of a Cambodian teenager sold into sex slavery who had the courage to run away and start afresh. Today, she runs a thriving retail business. Another heart breaking story is of a woman from Ethiopia who suffered devastating injuries during child birth. Not only did she fight for survival but in time, became a surgeon. Ordinary women, but with extraordinary stories. They may not have changed the world. No, not yet. But they dared to change their world; that’s what courage is all about.

It’s time each woman dared to change the rules and dared to live her dream. 
 

Friday, June 08, 2012

IIPM Faculty Rajita Chaudhuri on STICK OUT AND STICK ON!

The aim of a marketing campaign is to make the brand stick out in your memory. Being different, i.e., sticking out, helps in doing that. The golden rule being, do exactly the opposite of what the others are doing. This rule holds true everywhere; the way you dress, the way you apply for a job, the way you advertise and the way you speak. If everyone wears a casual attire to work, wear a suit to stand out. If every competitor of yours is using advertisements with more visuals and less text, do exactly the opposite.
An MBA from Texas desperately wanted to get into the company Accenture, but nothing worked. Ultimately, he decided to do something different. He created a website ‘Hire- MeAccenture.com’, which had his flashy photos, his blog and his resume. Yet another job seeker mailed a shoe with his resume stuffed inside it to his potential employer with a note “Just trying to get my foot in the door”. One even sent his resume in a pizza box with a note, “Delivering you a great candidate”. Sometimes, the gimmicks work and sometimes they backfire; but if you have it in you, then a little extra attention goes a long way towards achieving your goal.
So set a goal, a target for yourself, and chase it passionately, while keeping in mind the simple fact that to stick on to people’s minds and to be remembered; you need to stick out, and keep thinking of ways of doing things differently from the rest of the world. You will be noticed. Advertisers have been using this trick for decades. Earlier (even now), advertisers used beautiful women to sell just about everything. You have a beautiful woman in an ad for a razor, for a shirt, for a men’s deo, for a bike, for a car, for just about anything. Now they are using men to sell products used by women!
The rule is simple. If you want to succeed in this highly cluttered and competitive world, then work hard towards not just being good but also towards being different from others, so that you stand out from the crowd. Do not blend in. Make your own rules and you will be noticed. Being noticed is the first step towards success. So while making your strategies, remember, “Stick out, don’t blend in”!
 
 

Wednesday, June 06, 2012

IIPM Prof. Rajita Chaudhuri on THE COMPETITIVE SPIRIT

Cicero's Carnival is the biggest carnival in the country for school students. It started as an experiment and today it has grown into a big event which sees participation from all schools across the country.

We at IIPM believe your education is incomplete if all you did in school was study! There are various other activities that 'teach' you more than just course books, the most important being the sports field. It teaches you one of the most important lessons in life and that is, how to deal with failure. You learn that it's ok to fail and it's ok to commit errors. Most importantly you learn that failure is not final for there is always another game that can be won.

Cicero's Carnival gives students a chance to rediscover themselves as they compete with the best players across the country. It gives students a chance to develop their competitive spirit and put in a good fight, for nothing is more satisfying than emerging victorious against strong competition. After all, competitive spirit is not about wishing the other to fail but rather is about pushing yourself to excel and exceed that standards of excellence established by your peers. Victory is not just winning but also about being able to tell after a fight that “I gave it all I could. I gave it my best'. That is also the spirit of Cicero's Carnival. It's not just about winning or losing; it's about learning to develop that 'competitive spirit'. The various competitions at the carnival are designed to help you excel as an individual as well as a team. As the saying goes “If you think you think you can, you can”. The carnival is a place where you can test your beliefs and your competitive spirit.

Cicero's Challenge gives students that chance to come out of their class-rooms and have fun while they compete with each other. It gives them a chance to think beyond and dare to do different things. This is what drives IIPM and we passionately believe that if you dare to do things that you believe in, then you are bound to achieve success.

It gives me immense pleasure to see how this carnival has grown, and how every year thousands of students come to attend it. There is no greater satisfaction than to see these very young and very bright minds come here and not just sincerely and passionately compete with each other but also have fun, make new friends, discover their hidden potential and take away not just some fabulous prizes but also some fantastic memories.

I hope as you read this special edition, you too get a feel of the carnival atmosphere and the competitive spirit with which the environment was abuzz that day.

Tuesday, June 05, 2012

IIPM Rajita Chaudhuri on 'GOOD IDEA IS GOOD BUSINESS'

Good ideas make you rich but not the reverse. As William Cameron said, “Money never starts an idea, it’s the idea that starts the money.” If you have an idea that came out of your passion for something and not for the objective of making money, it’s going to make you a lot of money, for that’s what makes legends. Not just the knack of inventing and creating new ideas but even the ability to identify the potential of new ideas is what makes businesses successful. A genius is someone who can make use of the simplest of ideas. In fact, the simpler an idea, the more profitable it is. Think about ‘Hotmail’, a simple idea of sending mails for free over the internet, which made its founder Sabeer Bhatia richer by $400 million back in 1997. PayPal, a simple idea of making payments online, made its founders richer by $1.5 billion when eBay bought it. Instagram, the most recent company creating waves, is also a simple idea. In fact, it’s not even a new idea, for Flickr does the same; just that it’s for the web while Instagram is for the mobile. Flickr also made money for its founders when it was bought by Yahoo! a few years back

A successful businessman is one who keeps an eye open for ideas with potential. When eBay acquired PayPal, it saw a potential and today, Paypal is contributing in revenues as much as eBay’s core business. Something similar is what Mark Zuckerberg saw in Instagram. Those were not the profits of the company but its potential to grow which attracted him to it; for no one understands the model of establishing an audience before generating sales better than him. When he made Facebook in his Harvard dormitory, he wanted it to become popular, to be liked by youngsters and not make money. Instagram, too, was made with the same philosophy and is loved by its users. They love it so much that they would not move to any other application easily. Love is what makes the world go round; surprisingly, even the business world, and no one knows it better than Apple. It is most loved, has a cult-like following and its consumer base is most loyal. Michael Dell once said that Apple should close down while it still had something to return to its investors. This same company today has passed Exxon-Mobil as the world’s most valuable company and has bigger financial reserves than the US government! For a company that many thought would close down soon, it’s not done too bad. Even though Steve Jobs is no more with us, but the world will not forget him for his iPad. It was a new way of looking at the dying market of tablets. Thanks to the iPad, the tablet market is the most thriving one with new consumers being added every day.

In fact, his iPad has been responsible for infusing fresh life not just into the tablet market but into so many others too. Magazines and newspapers are finding an innovative way to increase the life span of their products. The iPad has made magazines more user friendly, more trendy and more attractive. Schools are finding it easier to teach reluctant kids, making subjects more fun and the teaching style more interactive. It’s Apple and it’s iPad and iPhone that started a whole new business of ‘apps’ and one company for sure (Instagram) is thanking Steve Jobs today for making them billionaires!

A good idea has the power to change a lot of things and inspire so many others too. In fact, one idea can take so many different proportions that could have never been imagined. As Pablo Picasso said, “I begin with an idea and then it becomes something else.” The iPad was just an idea and today it is the new way of doing business for many companies.

Similarly, Hunger Games was just an idea for a novel and today it has spawned so many businesses. When Suzanne Collins wrote the book, little did she know the ripple effect it would create. Even before the film was released, Lionsgate, its producers, and a host of others built a whole world of marketing around it. Set in the future, the movie is about a place named ‘Capitol’, which selects a boy and a girl from the twelve districts that it governs and makes them fight to death on a live television show, for the thrill of the Capitol’s residents and to keep the districts under full domination. It revolves around a brave girl who is also a sharp shooter and how she not just wins but changes the rules of the game too. A movie that keeps you at the edge of your seat right till the end is also an important lesson in marketing. In a world full of male superheroes, here comes a young ‘girl-superhero’. The audience loved her for they had seen none like her. Her powers (shooting with a bow and arrow), too, were not in-born but could be nurtured. She was a dream that could be achieved and her effect on the young audience has worked like magic. The idea of the story was so brilliant that it influenced many. China Glaze, a cosmetics company, has launched a Hunger Games-inspired nail polish line and yes, you guessed it, it has twelve shades – one for each district. Never to be left behind, Facebook has a game called The Hunger Games adventures, where players build their own traps, concoct potions and even grow food. New York Sports Club has launched a new workout inspired by Hunger Games, which has moves like those used by the girl Katniss and her friends for survival. The winner of the workout is the one who is fit to survive the treacherous arena that Katniss survived in the movie. Very soon, we might see a Barbie changing from a dainty little girl to one with a bow and arrow like Katniss (Jennifer Lawrence), the new heartthrob of young fans. The sound track of the movie soared to the number one slot, making the singer Taylor Swift most wanted. It’s remained the top film for three weeks and even the mighty Titanic could not overshadow it. Doing a business of over $300 million, the film shows no signs of slowing down and neither do the marketers who just can’t stop finding ways of making the most of this mania.

One story changed the fortunes of not just the author (she is the best selling author on Amazon and everywhere else), but also of a host of other businesses. The power of an idea could not have been better explained than the way it was done in the movie Inception, where Leonardo DiCaprio is on a mission to plant an idea in the mind of the heir of a business tycoon to dissolve his deceased father’s business empire. He rightly says, “What’s the most resilient parasite? An idea. A single idea from the human mind can build cities. An idea can transform the world and rewrite all the rules.”

In fact, a whole lot of new inventions are doing just that. If the iPad shook up the world in 2010, then wait to see what these can do. A new technology named DIDO will eliminate the need for cell phone towers and you can say goodbye to slow download speeds forever. There is a printer, which will be able to print skin. You can keep your palm on the device and the cartridges filled with skin cells will print out your skin. Although still in the development stage, a lot of burn victims and soldiers are eagerly waiting for it.

There is going to be a world of opportunities that is going to open up; just keep a lookout for the new ideas around you and within you. Be not afraid of expressing your view even if it sounds silly; for most often, that is the foundation of a successful idea. As Einstein said, “If at first it’s not absurd, there is no hope for it.” Remember that there is nothing more powerful than a good idea. Have faith in your ideas and don’t let somebody’s yawn or sneer kill it. You owe it to yourself and the world, for you know what a good idea can do.

Monday, June 04, 2012

A Political Yawner In The Making

The merger of Chiranjeevi's PRP with the Kirankumar Reddy-led Congress may prove to be successful in staving off the Opposition's bid to unsettle the government but it will surely make Andhra politics extremely boring, feels Naresh Nunna.

Vaudeville refers to a stage-variety entertainment show, featuring a series of short acts, songs, dances, acrobatics, comedy skits and animal acts; 'turnaround' denotes a film that has been abandoned by a studio; 'unbilled role' means a supporting role for a major star. Now let's put these jargons to use. In Andhra, a vaudeville-like PRP has made a 'turnaround' by merging with the Congress, confining PRP founder and megastar Chiranjeevi (Chiru) to an 'unbilled role'.

Before and during the launch of the much-hyped PRP, TSI had foreseen the possible walk-on (minor brief role) of Chiru in the political arena. The predictions were not based on wild political speculation but on psephological hypothesis. When the second daughter of Chiru eloped with her friend and got married, it was said that it was a conspiracy hatched to embarrass Chiru by Congress leaders who allegedly paid for the travel and stay of the young couple and the hefty legal fees. Chiru was then unsure about his entry into politics. Chiru made up his mind for a counter-attack with his own political outfit. A real leader would not have been impulsive and no party should have its roots in personal whims.

“A real leader should not be impulsive. It is not a film, there is no avenging hero. Despite his huge fan following, which could be equal to that of the legendary N. T. Rama Rao’s, Chiru was at receiving end, owing to his imprudent steps,” noted psephologist Ramalingam D. Vavilala.

PRP was confined to winning just 18 seats in the 294-member state Assembly in the 2009 elections. In a jolt to his personal ambitions, he was unsuccessful in his native district where he lost to a Congress lady. The actor managed a narrow win in Tirupati, one of the two seats he contested for the Assembly.

“It is not a debacle for a new entrant. It was wrongly perceived to be disastrous since the expectations were high. Though PRP won only 18 seats, its contestants came second in 34 Assembly constituencies. Garnering 17 per cent of the total votes, PRP played a key role in deciding the fate of 65 seats,” Vavilala added.

According to political analyst and senior journalist Ashok Tankasala, Chiranjeevi is an unfazed romanticist, a wrong man in the political paradise.

“The romanticist generally has strong likes and dislikes, irrespective of logic. With all his emotions and fancies, he dreams, imagines, sometimes they are utopian. The flip side of the romanticist is that he is aware of no reality, no rationale, and no logic,” Tankasala told TSI.

If Chiru had been a romanticist in the classic sense of the term, he could have learnt a lesson from the outcome of 2009 elections. It was the first time that his romanticism was faced with the hardcore reality outside. But, the election results did not change the man. An over-ambitious Chiru failed to generate a sense of confidence among its people. During the days of preparation, his discussions with the intellectual gentry merely resembled his sittings with film directors.

“Chiranjeevi tried to fill the voids within, being formed by more than three decades of ignorance - an ignorance of reality,” political commentator Sanjiva Reddy said. Juxtaposing the icons of Gandhi, Mother Teresa with Phule and Ambedkar led to further confusion. In fact, his party's slogan was also very filmy: 'preme lakshyam, seve margam (Love is the destiny and service the only means.' He started disappointing his followers at the very first meeting at Tirupati when he read out a prepared speech.

Chiru became a virtual non-entity in state politics and Y. S. Rajasekhara Reddy's sudden demise changed the political equations in Andhra Pradesh. The Congress high command started experimenting with the veteran K. Rosaiah. Now, a new guinea pig in the shape of Kirankumar Reddy is being used with the sole aim of ending ‘YSRisation’ of the state Congress. This gradually isolated Jagan and ensured his exit from party. The issue of a separate Telangana state also jolted state politics. There were serious doubts about the survivability of the government.

“Appointing Srikrishna Committee to study the feasibility of a Telangana state was the first move of the Congress high command. The Telangana ferment was pacified for time being,” Reddy said. Referring to the allurement of Chiranjeevi by the Congress, senior political analyst Prakash Tadi said that the Congress clinched an instant victory with the merger of PRP as ''victories in politics are (must be) immediate and momentary''.

“Individually speaking Chiru is a weak politician. The present CM, Kirankumar Reddy is a constituency-level leader. But, the strategic combination of these two feather-weight champions marked a remarkable victory over the two gigantic figures of Y. S. Jaganmohan Reddy and N. Chandrababu Naidu,” he told TSI.

Naidu dare not go for a no-confidence motion against the present government as it could become ‘counter-productive’. Jagan, who bragged that the government is running at his mercy, is now in a fix as he is uncertain of his strength, after the merger. Some MLAs in the Jagan camp are gradually distancing themselves from YSR's son and are reiterating their loyalties to the high command.

By roping in Chiranjeevi, the Congress, which has 155 MLAs, is now confident of facing a trial of strength in the Assembly. But Chiru's romanticism won't go away. After coming out of 10 Janpath, he said his party merged with the Congress to fight more fiercely for social justice. Since his feeble shoulders could not bring about any change, he decided to take the support of the more muscular Congress. Chiru's romanticism may turn Andhra politics into another yawner (a boring film).

Wednesday, February 16, 2011

IIPM Prof Rajita Chaudhuri says, GREAT MARKETERS ARE GREAT LOVERS

Best Colleges for Vocational Courses in India

A great
Rajita Chaudhuri
Rajita Chaudhuri
marketer loves people. He observes them well, and is quick to find out what they want, many times even before the consumer himself! They call him the “accidental billionaire.” But one thing the man knew as well as software programming was what people his age liked and wanted. Mark Zuckerberg knew that kids on campus want to always be in touch with each other, apart from of course knowing who was dating whom. He probably was right; no wonder Facebook has over 500 million users, and the “status” tab is the most talked about feature! For a great marketer, the consumer is king.

The rule is simple, give them what they love and you will have them eating out of your hand.

There is nothing more attractive than this four-letter word. No, it’s not ‘LOVE’ but ‘FREE’! If you understand consumers, you will know the magical power of this word. Add to this another four-letter word ‘EASY’ and you have a blockbuster brand in your hands. If you are not convinced, look at Google. It’s so successful because it’s free and it’s so easy to use. It even corrects your spellings. Look at Facebook. It’s free and so easy and simple a concept. In 2007, suddenly everybody was talking about Ryanair, making it Britain’s most loved airline. Why? They gave away 1 million free air tickets. In 4 hours, 4 million people hit its website, making it the most talked about & popular airline service.

Price is the key driving factor and getting it right is one of the key qualities of a great marketer. Bata was always famous for its prices. Though there may not be much difference between Rs.100 and Rs.99.95, somehow Rs.99.95 is always perceived as much lesser than Rs.100. A keen observer of human nature discovered this & Bata sold more shoes.

What’s marketing without advertising! And a great advertisement is one which makes people go out and buy the product! The one advertisement that has burnt up cyberspace, TV, and newspapers in the US recently is the ad for Chrysler’s new sedan. It was shown on Sunday (Feb 6, 2011) and in two days, the ad had gone viral and racked up more than 3.5 million views on the YouTube. Everybody was talking about it. The ad has the one thing everybody loves – honesty. It tells the story of a city that has been to hell and back. It tells the story of an underdog. The world loves this kind of a story. People cried after seeing the ad. And it worked like nobody’s business, for according to Autometrics, within 10 minutes of the ad going on air, 131 people inquired about the sedan’s price. The ad featured Eminem, a rapper, who himself comes back from tough times – much like Detroit. The combination was deadly and worked superbly for Chrysler and Eminem. After all, a good ad reflects the state of the consumer’s psyche and this one echoed what Americans wanted to hear… that the good times would be back again soon.

Tata Nano seems to be doing just that here. Its cute advertisement, where the little girl cuddles her first cute car, pulls at your heart strings; and as you smile, you almost feel a part of this family and share their happiness.

Boroplus too understood a woman like none other. It knew what a woman loves – appreciation. The advertisements of Boroplus moisturising lotion did just that by showing men going crazy over the complexion of women! Women loved it and Boroplus knew it did not need Amitabh Bachchan to sell its product, for it had hit the right chord with its audience.

The appeal of an advertisement also lies in its slogan, its punchline. “Virginia is for lovers” – the slogan worked so well that every resident of the city had this provocative slogan emblazoned on their car bumper stickers. Catch the imagination of the people and you will be able to bowl them over.

Understand what people want and innovate accordingly. The reason why Super Bowl was watched by 111 million people in America last Sunday was because it knew that to increase viewership, it had to promote the game among women and Hispanics. It did just that and made it the most popular show of the year. The reason why Suhaana of the Hindi soap ‘Sasural Genda Phool’ has been voted the most popular character by Indians is because she was just the person they loved to watch & talkabout (according to survey done by ‘Characters India Loves’).

A great ad guy understands human insecurities, wants and desires, and touches those very chords. Just the way Ali Ali and Maged Nassar, two ad guys of Cairo did. They knew what the people of Egypt were thinking and they used their creativity to transfer the feelings of people into one image. They took a decade-old photo of Hosni Mubarak, added the Hitler moustache & floppy hair, found a printer who agreed to print the image secretly, and behold, the revolution got an “image” to bash, and unify against.

Give people what they want. China loves a price war. It always increases sales of the brands that do it. After all, one of the best selling books of that region is The Art of War and they love a war to see the strongest one survive. Not so in America. They don’t like price wars (guess the real ones are more than enough for them to handle!).

GREAT MARKETING IS ABOUT GREAT RELATIONSHIPS

Business is about building relationships with clients and ensuring that they are genuinely happy. Business is not aboutjust “closing a deal,” it’s about genuinely caring for the people and finding out what they want.

Getting good customer insights is most important for not just survival but also to be really loved by your customers. 3M thought it had made a world-class innovation with “Post-it” notes. Then sales started falling. A keen observer of people, 3M immediately realised that this was the era of iPads & smartphones and no one wrote notes on paper but typed them into their gadgets. However, it also saw that these gadgets had made digital photography extremely popular. It took a team of one marketer and two lab-scientists to hit upon the idea of “Post-It-Picture-Paper,” an adhesive coated photo paper on which people could stick their photos & easily display them on their walls. The company found a way to survive!

Sitting in Finland, Nokia did not realise that just making low-cost phones would not help it capture the Indian market. A little thorough research showed that a lot of people could not read & hence were unable to use the phone in places like China, India and Nepal. A simple innovation helped it survive. It made a contact list, where images could be stored. Everyone found it easy. It worked!

All great relationships are based on the ability to really listen to your partner. Infosys does just that. It listens to its youngest recruits. N. R. Narayana Murthy introduced the “voice of youth” programme where each year, 9 very young & very bright recruitswere allowed to attend the very senior management council meeting to discuss their ideas with the top guys. In fact, every great company from P&G to RIM (makers of Blackberry) have at the top a CEO who sets a culture of listening. This way you understand people better, create marketing campaigns that work and build strong ever-lasting relationships, with both your customers and employees. That’s the most important aspect of marketing!

For More IIPM Info, Visit below mentioned IIPM articles.
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Thursday, February 10, 2011

IIPM Prof Rajita Chaudhuri on 'TV: A NECESSARY EVIL'

Best Colleges for Vocational Courses in India

Yes, agreed that we all love watching TV. But do we love watching the ads? Do we notice the zillions of them shown during the break? Actually, it’s the “Breaks” that are a problem and not the TV! Like in life, so in marketing, we spend most of our time thinking of the “Break”, be it the break up, or the big break, or the lunch break – or for marketing men, the commercial break! Not for life, but yes, an interesting innovation seems to be happening for marketing men. It’s called “virtual advertising”. A digital image of the product/brand appears on TV screens while one is viewing a sports match or a programme. So, I don’t need to advertise during the break. Rather, digitization helps me insert my brand during the programme. Of course, if it’s a match, the stadium audience does not see the products or the advertisements, as they are, well, virtual! But the TV audience does! This new innovation can be seen during the cricket matches. Since it all happens during the match, nobody can miss it. Advertisers don’t need to wait for the commercial break where chances of getting lost are very high. They can now digitally and very creatively put their ads during the show – virtually breaking the clutter!

Vikram Tanwar, the CEO of the sports management company Planman Stars, who is responsible for getting this technology to India, says that it’s much more effective than the regular TV commercials.

For one, it makes your ad “zapper proof”. It can be changed according to regions. If the programme is being aired in Pakistan, India and Bangladesh, each audience gets to see its own brands in the virtual advertisements. Sponsors can choose to show their advertisements on a country-bycountry, region-by-region, or even market by- market basis! The advertisement can stay on the screen for 30 seconds... or 30 minutes, depending on where and how you insert it. It can come on a virtual billboard, or on the ground, or pop-out from the ground, or fall from heaven, or emerge from the spectators – the way you can innovate is limitless. It’s an astonishing technology, exploiting the simple fact that people pay more attention during a show than during a commercial break – so put your advertisement right there.

This technology debuted in the USA in 1998, and now Zee’s Ten Sports is doing the same with Micromax Mobiles, Royal Stag and McDowell’s “virtually” reaching out to their audiences – before the break!

These advertisements are being inserted in absolutely novel, innovative ways into almost all TV programmes; sports and nonsports. Because it’s so different, the recall of these advertisements is as high as 84%. Since they are interesting, more than half the audience did not mind them.

Virtual is the new way to grab eyeballs this year!

A NECESSARY EVIL

Call it what you may, but TV is here to stay. For even though ‘online’ is at the top of everybody’s minds, it’s not resulting in increased sales or brand building – at least, not yet. The lure of TV is immense and you just need to look at the Super Bowl rates to understand the impact of TV. On February 6, almost 100 million Americans (and many more in other parts of the world) would be watching the game. No wonder, CBS is charging $2.5 million for a 30 second commercial – and all its commercial slots have already been sold out! That’s the power of this media.

Groupon, the company that sells bargain deals online, knows that it’s not the help of Google, but of TV that it requires in order to grow. (Google tried to acquire it for $6bn, but couldn’t) It could not find a slot during the game, but it has settled for the pregame spot. After all, TV builds brands, like no other. Even the internet biggies know it and are not leaving a chance to be seen on it! One man who really needs brand building and knows how to do it is Obama. He, like every year, is not going to miss TV on February 6. No, not watching it, but coming on it. He has agreed to be interviewed on Fox Sports sometime during the fourhour pre-game show. Super Bowl is after all the world’s most watched programme; and no one, not the big brands or even the President, wants to miss it.

If you need to build a big brand, you have to think “TV”. Use your creativity to “virtually” rise up from the clutter. A new way is of course to air your advertisement “break ke pehle” – before the break! It works!
This article is sourced from BLOGGER.COM, click here to read compelete article.

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Thursday, January 06, 2011

Rajita Chaudhuri said, OLD NEED NOT BE GOLD

Prof Rajita Chaudhuri follow some off-beat trends like organizing make up sessions

If you want to raise a happy child, the rule is, “Till he is five years old, treat him like a king. Till he is 13, treat him like a prince. From 13 to 18, treat him like a pauper. After 18, become his best friend.” The crux is that good parents change their ways as their children grow. Good marketers too change their strategies as markets and times change.

What worked this decade will be outdated in the new one. In the 1970s, the hottest marketing invention was the ‘Direct Mailer’. It is known as ‘Junk Mail’ today. The 1980s was dominated by “collect tokens; and exchange for gifts.” You were encouraged to collect bottle caps, tokens, labels and encouraged to exchange them for gifts, discounts etc. Today, you log on to Groupon.com or snapdeal.com and find out exciting discount offers of the day. After all, who has the patience today to wait and collect a desired number of tokens and then get the discounts. The 1990s saw the explosion of ‘Loyalty Cards’. Every retailer had a loyalty programme, which promised discounts and freebies. Today, the consumer is not motivated by just discounts. He wants more. He wants to take charge – and Smirnoff showed him how. It launched a campaign named “Be There”. You were invited to a nightclub, but there was more it. Loyal consumers even got a chance to plan which music they wanted to hear and everything else they wanted to do that night via Smirnoff’s Facebook page. Today, those are the Fan Pages on Facebook that do more business for a brand, than loyalty cards do.

The new decade is all about ‘interactivity’. On December 14, 2010, Apple launched its first iAd for the iPad with the advertisement of Disney’s new film Tron Legacy. The advertisement featured 10 minutes of video and movie stills. Ipad had a movie theater locator with showtimings and a preview of the sound track, which you, as a privileged user, had the option of purchasing from iTunes. With the iPad becoming the “it” thing for gifting this holiday season, and with already more than 7.5 million iPad users worldwide, advertising professionals would soon have to reinvent and start thinking beyond the 30 or 60 second spots on TV, for those are the interactive advertisements that will be the next new exciting trend of the coming years.

All that you learnt about marketing in school is going to change totally. So be ready to give up your favourite ideas and start adopting new ones.
This article is sourced from PR-CANADA.net, click here to read compelete article.

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Monday, January 03, 2011

RAJITA CHAUDHURI: INNOVATION IS NOT GOOD SOMETIMES

Prof Rajita Chaudhuri follow some off-beat trends like organizing make up sessions

A great leader, like a great parent, changes and moulds his ways first. More importantly, a good leader never fails to accept his mistakes. It helps him to remove the shackles, free himself from the burden of his faults and move faster.

On April 10 this year, Microsoft launched its social networking phones Kin1 and Kin2. Exactly 79 days later, on June 30, 2010, it killed the products. A record! No other products till date had had such a short lifespan. To survive, you need to innovate; but to sustain success, you need to quickly kill innovations that went wrong. Sometimes, there is no second chance for flops. Intelligent marketers know that. ESPN launched its mobile phones in 2006 with the idea of offering exclusive ESPN content. No one bought either the product or the idea. ESPN withdrew the concept within eight months. HD DVD was supposed to be the next big thing after the traditional DVD. However, Blu–ray of Sony took away the cake and the Toshiba led HD DVD disappeared from the forefront within two years.

In their haste to outperform their competitors, sometimes apparently great sounding innovations fail to perform. An intelligent marketer should not hesitate to accept defeat, drop the idea and move on. It’s more cost effective that way, than trying to pump in more money in marketing a flop idea. Sometimes, it is argued that marketing kills the spirit of innovation. A dead idea, with excellent marketing can extend the life of that idea. We need to watch out for such ideas and kill them at the right time. Microsoft launched Zune in 2006, to compete with the iPod. It came nowhere close. Even today, Zune is struggling. Time you gave up the fight Bill Gates and dropped it. After all, when it comes to innovation, the one man, the one company that defeats all by miles is Steve Jobs and Apple. The 1990s saw Apple losing out to competitors and almost fading away; but the last decade belonged to Steve Jobs. Jobs has set new benchmarks, created and started new trends and changed marketers and consumers forever.
This article is sourced from PR-CANADA.net, click here to read compelete article.

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Friday, December 31, 2010

GIDF Incorporation in MA, USA and its first successful initiative

IIPM BBA MBA Institute: Student Notice Board

GIDF, USA Chapter started its operation in Oct 2010 in the state of Massachusetts, USA. The objective of operating in USA is not only to create and spread awareness related to child education, women empowerment, livelihood and health but also to make the people of United States believe in the cause and raise a helping hand in order to eradicate the elements leading to the cause.

GIDF USA structured many marketing tools but the first and the most effective way to get the word out, about these worthy causes was through a donation flyer called ‘Hamari Gudiya’. The prime objective of this flyer was sending a girl child to school. This initiative was not only cost effective but one of the most powerful tool to reach out to masses. After identifying the right marketing tool, it required to approach the right locations, which were none other than the HIGH TRAFFIC LOCATIONS and what could be more crowded than the upscale malls during winter and Holiday season. So GIDF USA partnered with a chain of casual Indian fast food restaurant – Gourmet India.

Gourmet India is located in various upscale malls in Massachusetts and has a huge number of customers visiting these locations on daily basis. GIDF placed these donation flyers on the communication center of each restaurant. These communication centers have been placed in such a way that when a customer is waiting for the meal or a drink or even if he passes by gourmet India location, he is forced to look toward the communication center and of course towards ‘Hamari Gudiya’. Placing these flyers on the communication center of a busy restaurant or any location which is full of activities leads to creating visibility, awareness and value to the product or service and that is exactly what happened in our case.

Our main purpose of putting these flyers was to market GIDF and create awareness but to our surprise we have not only been able to meet our objectives but we have also started getting donations. This has been our very first initiative which has and is helping us in communicating and connecting directly with the target audience. GIDF USA is also approaching other high traffic and crowded locations in Massachusetts like Indian grocery stores, salons, Banks etc in order to generate more visibility, awareness and support from the potential donors. Hamari Gudiya flyer has generated a very positive outlook amongst the potential donors and given GIDF USA a platform which is for sure leaning towards success. So come, join us in our journey to share the dream.

During the initiation of this activity, we observed that 40% of the gourmet India customers actually took the flyer along with them. This number is big and tells us how successful our initiative is. After reading the donation flyer, few American’s asked about GIDF and its future plans in United States.

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Saturday, December 18, 2010

IIPM Prof Rajita Chaudhuri on 'FIGHT FOR THE NO.1 SPOT'

Prof Rajita Chaudhuri follow some off-beat trends like organizing make up sessions

Rajita Chaudhuri

Rajita Chaudhuri at
Polo Exhibition Match

It’s not easy to reach the No.1 spot; you need to fight hard, and sometimes even snatch that spot, like Rin did. It came out with advertisements which clearly mentioned it was superior. The ads stated, “Tide se kahin behatar safedi de Rin”. Of course, Tide filed a case and Rin got into a controversy; but it helped generate a buzz – which is most important. Audi joined the top league when it came out with the advertisement which mentioned, “Audi is growing faster than BMW, Lexus & Mercedes.” Now, whether it was actually growing faster or not, did not bother the consumer much. However, it changed people’s perceptions about the car. Now, they clubbed it along with BMW and Mercedes. Audi jumped the rungs and established itself as the premium brand. Yes, sales increased too.

Sometimes, the fight for the top spot is taken public, consumers love it, and it never fails to grab eyeballs. Coke and Pepsi have been doing it for years. Apple and its humorous takes on Microsoft defined its brand personality and brand image as uber cool in comparison to the fuddy duddy one that competitor Microsoft had.

FIGHT NOT JUST FOR NO.1 BUT THE NO.2 SPOT TOO
With the marketplace getting so cluttered for the No.2 was neglected. Of course, not always. Some very intelligent marketers knew that when there is no space at the top, it pays to be clearly labelled as No.2, for that makes people notice you. Avis did that years ago. Hertz was the leader and had the maximum awareness when it came to car rentals. So, Avis brought out its iconic ad, “We are number 2, that’s why we try harder.” Everyone knew who was No.1, but now for the first time a new slot was defined. So, if for some reason, a consumer could not get Hertz, he knew whom to call next. Avis carved a niche for itself, and did brisk business for now the consumer knew, maybe not No.1, but Avis was as good, and definitely better than hoards of others.

Hindustan Times (HT) seems to be doing the same in Mumbai. Its ads claim that “Hindustan Times beats DNA to become No.2 in Mumbai.” The beginning of this month saw HT advertising how it was now very close to the market leader, The Times of India, with a readership of 5.92 lakhs, a lead of 17,000 over DNA.

Sometimes, it pays to play the second fiddle. Miller High Life has always positioned itself as the “good” beer, providing “good” value for money. Miller Coors is America’s second largest company and it decided to take the second position seriously. In 2009, when the market leaders were paying $3 million for 30 seconds of airtime during the Super Bowl, Miller said it was No.2 and did not believe in spending so much and thought a “one-second ad” during the Super Bowl Sunday was enough to make its point. So, days before the Super Bowl, it started its 30 second teasers, promoting its 1-second-ad that it would air on Super Bowl Sunday, for its commonsense philosophy could be conveyed in just one second. The No.2, with a tiny ad budget drew more attention than the big spenders.

CALLING YOURSELF NO.2 ALWAYS WORKS – WE ALL LOVE THE UNDERDOGS!
If you are sure about your product and your philosophy, you can tackle not one, not two, but many competitors at one go – much like our Bollywood heroes who cansingle-handedly fight all the bad guys and emerge victorious. That’s exactly what Brita water filter system did. It came out with ads which claimed that tap water in developed countries was excellent and there was no need to spend money on bottled water and increase pollution, for 16 million gallons of oil were consumed to make plastic water bottles – which could be totally avoided by using the reusable Brita water filter bottles. It asked you to drink responsibly and avoid buying bottled water in plastic bottles. Tap water was as good after all!

It takes vision and guts to speak out against the leader. But if you have a better product, it’s best to just bulldoze your way into the minds of the consumer with an aggressive marketing campaign. It works! Don’t knock ! Just barge in!
This article is sourced from PR-CANADA.net, click here to read compelete article.

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Friday, December 03, 2010

IIPM Prof Rajita Chaudhuri on 'FORGET ALL THAT YOU LEARNT! IT’S OUTDATED!'

IIPM BBA MBA Institute: Student Notice Board

Traditionally, the companies that traded in oil were the ones who made the maximum money and became the world’s biggest companies. So you had companies like Exxon Mobil, Royal Dutch Shell, BP etc dominating the lists. They were soon joined by companies that used this oil to run their products. So those were the carmakers who started sharing space with them; and you saw companies like Toyota Motors, General Motors, et al join the group. However, the new trend is different today. The world’s largest corporation is one that manufactures more or less nothing – forget thriving on natural resources. Today, the world’s largest corporation is Walmart. From being a discount retailer chain to one that believes in selling energy-efficient bulbs (it sold 145 million of these in 15 months) to joining the Clinton Climate Initiative, Walmart knew that just giving discounts was not going to be enough. It had to show customers that it was progressive too. That and some quick global expansions validating that perspective have today made it No.1.

Things are changing fast. The Hotmail is hot no more. Gmail replaced it; and even that too could be a gone-mail soon, for now you have Facemail – the new service provided by Facebook. A lot of youngsters today don’t even remember when they last sent an e-mail. Its so passé... You message or mail via Facebook now.

It was the leader in car-rentals and ruled the business. It was the undisputed leader. Even its competitors acknowledged that. That’s why, when Avis wanted to catch the attention of consumers, it did what all others had done – acknowledged the leader. Hertz was the leader and Avis said so in its advertisement that read, “We are No.2, that’s why we try harder.” The advertisements shot Avis to fame, but little did they know that things would change soon for both Avis and Hertz. Here came a company that defined business. Its mission: “We are redefining the way people think about transportation.” This company went beyond car rentals. Now, you could rent a car for even an hour and at very nominal rates. Zipcar found that 77% of Manhattan (New York) households don’t own a car and knew instantly that America was ready for a carsharing company. Zipcar beat Hertz in its own game. Today, Hertz is trying hard to cope up by introducing its own car-sharing business model “Connect by Hertz” to get some share of the car-sharing segment. Zipcar is, however, cooler. Its members are called Zipsters. They are modern and believe in car-sharing more than in car-owning as the way to live. Everybody from students to businesses now hire a car of their choice, that too at rock-bottom rates. It’s simple, fun and will help change the world for the better. It’s the future of travelling. It’s the business of the future.
This article is sourced from PR-CANADA.net, click here to read compelete article.

Prof Rajita Chaudhuri on 'THEY ARE COMING TO GET YOU – NOT ALIENS SILLY'

Tuesday, November 30, 2010

IIPM Prof Rajita Chaudhuri's Snaps

INDIA'S BEST COLLEGES, INSTITUTES and UNIVERSITIES

Rajita Chaudhuri heads Planman Marcom – An integrated communications, advertising and promotions company. She is also a regular and well acclaimed columnist of 4P’s Business and Marketing magazine. Her expertise lies in expert knowledge in marketing strategy, business professionalism and the essence of team building in achieving the required effectiveness and her workshops are commonly represented by senior executives from well known corporations.
Rajita Chaudhuri MaamRajita Chaudhuri Ma'am
Rajita ChaudhuriRajita Chaudhuri's Snap
Rajita Chaudhuri, Dean - Center for Enterprise Management

Prof. Rajita Chaudhuri
Dean - Center for Enterprise Management

Prof. Rajita Chaudhuri heads Planman Marcom Prof. Rajita Chaudhuri heads Planman Marcom

Rajita ChaudhuriProf Rajita Chaudhuri is also a regular and well acclaimed columnist of 4P’s Business and Marketing magazine.


Rajita Chaudhuri syas

Rajita Chaudhuri syas, "During the past few years I have trained thousands of senior executives and have consulted companies in India and abroad

Prof. Rajita ChaudhuriProf. Rajita Chaudhuri has trained over ten thousand senior executives and professionals.

Professor Rajita ChaudhuriRajita Chaudhuri has helped organizations create efficiencies in enhancing proficiency in business execution and operations.
Rajita Chaudhuri at the Business and EconomyRajita Chaudhuri at the Business and Economy Polo exhibition match hosted by Planman Media's Business and Economy magazine, in New Delhi on March 16, 2008.

Che Kabir and Rajita Chaudhuri Che Kabir and Rajita Chaudhuri at the Third Annual Leadership and Excellence Awards '08, in New Delhi.



SRK with Rajita ChaudhuriShahrukh Khan (SRK) with Rajita Chaudhuri during a performance put up by the students
Rajita Chaudhuri's AwardRajita Chaudhuri has extensively consulted companies in India on various Branding and Marketing issues and has also conducted a number of management development programmes.
Rajita and Arindam ChaudhuriRajita Chaudhuri with her husband Professor Arindam Chaudhuri

Wednesday, November 24, 2010

IIPM Prof Rajita Chaudhuri on 'THE GOD OF SMALL THINGS'

IIPM BBA MBA Institute: Student Notice Board

Rajita Chaudhuri
IIPM Prof Rajita Chaudhuri
“If you cannot do great things, do small things in a great way,” said Napoleon Hill. This got me thinking about the significance of “small.” It’s the “small things” that have been changing and influencing our lives. Back in the 1960’s everyone was making big long cars. Doyle Dane Bernbach was hired by this company to create a campaign to promote an ugly looking car. It took a small headline to shake up the whole automobile market and changed all the existing rules of advertising forever. The headline read “Think Small”. Bernbach’s “Think Small” advertisement for the Beetle car was actually an exercise in thinking big. This ad catapulted the Beetle into fame and sales of the car (which no one gave much chance to succeed) actually broke all records and expectations. Not surprising then that in the list of the top 100 advertising campaigns, Volkswagen stands tall at the very top with its “Think Small” campaign that Bernbach created in 1959.

In fact, it was the “big” that drove Detroit into a ditch. GM, Ford and Chrysler had been America’s symbol of economic might and prosperity. They totally ignored the small and concentrated on big cars only. But it was the small and fuel efficient cars of Japan that helped them capture the US car market. In August 2008, the American car industry saw a drop in sales by 11%. Japanese carmaker Honda, on the other hand, out performed the sliding US auto industry with its US sales up by 1.2%. In 2007, Americans bought 55 light trucks for every 45 passenger cars. In July 2008, the ratio inverted and so did the fortunes of car companies. It’s the ones who focused on “small” that survived.
This article is sourced from blogger.com, click here to read compelete article.

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Social Networking Sites have become advertising shops