Monday, January 03, 2011


Prof Rajita Chaudhuri follow some off-beat trends like organizing make up sessions

A great leader, like a great parent, changes and moulds his ways first. More importantly, a good leader never fails to accept his mistakes. It helps him to remove the shackles, free himself from the burden of his faults and move faster.

On April 10 this year, Microsoft launched its social networking phones Kin1 and Kin2. Exactly 79 days later, on June 30, 2010, it killed the products. A record! No other products till date had had such a short lifespan. To survive, you need to innovate; but to sustain success, you need to quickly kill innovations that went wrong. Sometimes, there is no second chance for flops. Intelligent marketers know that. ESPN launched its mobile phones in 2006 with the idea of offering exclusive ESPN content. No one bought either the product or the idea. ESPN withdrew the concept within eight months. HD DVD was supposed to be the next big thing after the traditional DVD. However, Blu–ray of Sony took away the cake and the Toshiba led HD DVD disappeared from the forefront within two years.

In their haste to outperform their competitors, sometimes apparently great sounding innovations fail to perform. An intelligent marketer should not hesitate to accept defeat, drop the idea and move on. It’s more cost effective that way, than trying to pump in more money in marketing a flop idea. Sometimes, it is argued that marketing kills the spirit of innovation. A dead idea, with excellent marketing can extend the life of that idea. We need to watch out for such ideas and kill them at the right time. Microsoft launched Zune in 2006, to compete with the iPod. It came nowhere close. Even today, Zune is struggling. Time you gave up the fight Bill Gates and dropped it. After all, when it comes to innovation, the one man, the one company that defeats all by miles is Steve Jobs and Apple. The 1990s saw Apple losing out to competitors and almost fading away; but the last decade belonged to Steve Jobs. Jobs has set new benchmarks, created and started new trends and changed marketers and consumers forever.
This article is sourced from, click here to read compelete article.

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM BBA MBA Institute: Student Notice Board
IIPM Lucknow – News article in Economic Times and Times of India
Rajita Chaudhuri: The New Age Woman

No comments: