IIPM Info - Nutrivita PRESENTS 100 MARKETING BRAINS THAT MOVE AND SHAKE INDIA

Dilip Kapur

President & Founder, Hidesign

Most of our initial customers were foreigners who spotted our bags while travelling across India. However, we categorically didn’t do anything to attract them. But the first order that I got from a German organisation in India happened thus: they saw our catalogue and loved our products, and therefore bought it. And then we started marketing our products to European customers. Therefore, receiving the first order and then ensuring that the demand grows with time, remains a very memorable marketing experience for me.

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Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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