Has brand value got nothing to do with revenue earning?

IIPM PUBLICATION
They’re dead!” Even internationally, there have been brands born, nurtured and finally axed... for different reasons of course! While some were dropped post acquisition or a merger, some fell victims to the simple exercise of rebranding! What about ‘Marathon’ chocolate bars, whose name was later altered to ‘Snickers’?

There is also the latest on telecom front where Cingular (in which SBC owned a 40% stake and AT&T, the majority rest before SBC’s acquisition of AT&T) is now being done away with. Yes! After SBC acquired AT&T for $16 billion in 2005, it dropped its own corporate identity and adopted the AT&T name. Then there is also the recent move on part of the company to reduce to lower case – all the capital letters used in all marketing materials, from AT&T to at&t! What about the huge investments that help in building brands? Are they simply free funds that can be spent lavishly till the management gets tired of the whole exercise and wants a change in the way a brand looks?

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Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

The EU bigwigs must support weak nations for total integration

IIPM MANAGEMENT INSTITUTE
New Year celebrations for the people in Romania and Bulgaria would never be the same again. The twin ex-Soviet block countries received the best New Year gift of being formally admitted into the European Union. As an expression of extreme joy, thousands of people thronged the streets and danced till the wee hours in the morning. Both the countries have waited with bated breath for a decade (since 1996) for this particular moment to arrive. The leaders of the two countries joyfully say, “By joining the EU, we are assured peace and prosperity.”

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Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

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4Ps Press Release :- Passport in a week & hassle-free; beat that!

IIPM PUBLICATION
Planning a trip abroad, rest assured, reissuing a passport won't be much of a hassle now; all thanks to the government’s revised guidelines. For renewal, police verification has been cut-out (unless there is some negativity involved) and the re-issue has to be within four days. The eligibility criteria for Emigration Check Not Required has also been eased from graduation to matriculation. Along with the levy for the common man, the government is also working on the Passport Act to keep a tab on the cases of fraud. Introduction of biometric passports (with a digital storage device to record fingerprints and other details) is also on the cards.

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Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

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