IIPM MANAGEMENT INSTITUTE
Desi brand
Godrej is toying with the idea of foraying into the television segment, an area that is dominated by players such as Samsung and LG. At present, Godrej manufactures appliances like washing machines, refrigerators, DVD players, microwave ovens and air-conditioners, and feels televisions would be the next logical step for it to complete its product portfolio. The company says that it is studying the market closely and will not force an entry. For one thing, it is waiting to see how LCD and plasma televisions work out in the Indian market, as a large number of replacement purchases for television owners in metros are geared towards flat panels. There’s also a buzz that the company is thinking about entering the low-end colour television segment.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative
Desi brand
Godrej is toying with the idea of foraying into the television segment, an area that is dominated by players such as Samsung and LG. At present, Godrej manufactures appliances like washing machines, refrigerators, DVD players, microwave ovens and air-conditioners, and feels televisions would be the next logical step for it to complete its product portfolio. The company says that it is studying the market closely and will not force an entry. For one thing, it is waiting to see how LCD and plasma televisions work out in the Indian market, as a large number of replacement purchases for television owners in metros are geared towards flat panels. There’s also a buzz that the company is thinking about entering the low-end colour television segment.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative
1 comment:
But its Port Elizabeth where we are all focused. Cope emerging there as a significant opposition behind the DA queen with her black and coloured supporters and, in the backroom all those old white ous, relegated to desk jobs while the women do the big politics. Ha ha!
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