Spoilt for choice

IIPM PUBLICATION
Coffee chain Barista is also planning a slew of special gift items for Diwali. Partha Dutta Gupta, CEO, comments, “The Diwali range will be targeted at the upmarket or premium class. We are looking at cookies, assorted gift hampers, coffee brewing gift s etc.” Guess there will be more to look forward to this Diwali at Barista than just coffee and wishes.

Indians may love foreign cuisine, but the ubiquitous Indian curry cannot lure taste buds without the time honoured local ingredients. Haldiram, Bikanervala et al are launching new products as always. “There is a huge demand from institutional buyers and this Diwali all our new launches will be available throughout all malls in the country,” says Sangeeta Goel, Marketing Manager, Bikanervala.

Want something more? Just visit your nearest shopping mall and you will see the enthusiasm of these bigwigs to outperform each other. But the million dollar question is, who will steal the show? Well that’s a matter of concern for the players, but for us it is ‘Happy Diwali’!

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Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative

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