The Oscar winning actress: Catherine Zeta-Jones

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Catherine the Great!


The Oscar winning actress, Catherine Zeta-Jones, recently won a Tony award for the Broadway musical 'A Little Night Music', and has received an invitation for the Queen's Birthday this year. Along with other actors, the 'Chicago' actress will be flying down from the US to UK as an appointed CBE (Commander for the British Empire) for the occasion. The last time Catherine was this excited was when years ago Michael Douglas had proposed to her! And now, hubby Douglas is thrilled to bits for this honour being conferred on his wife. It's definitely party time for the actress!



My hubby, my hero
Abhi-Ash are soon to be seen together after a long hiatus in 'Raavan', and while speaking about working together, junior Bachchan and his wife explained that they don't analyse and criticise each other's work at all. Aishwarya also said that Abhishek is a true team-worker who never places his role above the others. Like always, the green-eyed beauty giggled and gushed about her hubby and said that they make sure not to carry work home. Well, if this is the formula behind their on-screen chemistry, it surely seems to work well!

A killer combo!
Besides his cute looks, actor Imran Khan has a soft heart too. He recently revealed his love for animals and also spoke about his plans of setting up a shelter home for stray animals in Mumbai. Imran owns two dogs, three cats and had adopted an abandoned Labrador puppy too some time back. He owes his fascination for animals to his perfectionist uncle, Aamir Khan. Still trying to establish himself as an actor, let's see if with his film 'I Hate Luv Storys' he can prove if it's just love for animals or acting skills too that he's inherited from his uncle!


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Arindam Chaudhuri GIDF Planman Consulting Business & Economy 4Ps Business & Marketing The Sunday Indian The Human Factor The Daily Indian Kkoooljobs.com Amaze, New Delhi IIPM Old Brochure IIPM 4Ps Quiz Prof. Arindam Chaudhuri's Alternative Budget For IIPM Students

Trisha Krishnan: Planning for a sweeter tomorrow

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Southern star Trisha Krishnan's Bollywood launch-pad might have gone awry with the audience's ho-hum response to 'Khatta Meetha', but the lady already has another Hindi film under her belt. While in 'Khatta Meetha' her role was not the central character of the film, in her second film she will be seen in a prime role. A remake of a Tamil film, it originally starred Trisha as well. Gautham Menon will be once again directing the film and Prateik Babbar is to star opposite her. Seen on the cover of the latest edition of a men's magazine, Trisha seems intent on repeating her ascent to the top in the Hindi film industry too.


Funny Ferrera

America Ferrera, who shot to fame with the television serial "Ugly Betty', has been working on her fianc' Ryan Piers' film 'The Dry Land' and she summed-up her experience with a rather strange metaphor. Comparing the film to a baby, she concluded that it was as though Piers had the pregnancy and she had been holding his hand through Lamaze! She also said that the couple has not begun planning their wedding as yet, and all that was confirmed was that there will be cake and music!

Salma's bottled-up secrets are out!

If you always wanted to look as beautiful as Salma Hayek, she's finally letting you in on her secrets. Hayek has kept her skin glowing by cleansing her system periodically through a juice detox programme. The 43-year-old star has been following this program since the last 15 years, and is now collaborating with juicer Eric Helms to create a 3-5 day detox programme. Titled Cooler Cleanse, it does away with processed foods, caffeinated products, alcohol, dairy products and sushi, and instead includes six drinks, which provide less than 1200 calories a day and also help in losing weight. Does this mean Salma's detox programme will also help us get a curvaceous bod like hers?

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IIPM Prof Rajita Chaudhuri says, GREAT MARKETERS ARE GREAT LOVERS

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A great

Rajita Chaudhuri

marketer loves people. He observes them well, and is quick to find out what they want, many times even before the consumer himself! They call him the “accidental billionaire.” But one thing the man knew as well as software programming was what people his age liked and wanted. Mark Zuckerberg knew that kids on campus want to always be in touch with each other, apart from of course knowing who was dating whom. He probably was right; no wonder Facebook has over 500 million users, and the “status” tab is the most talked about feature! For a great marketer, the consumer is king.

The rule is simple, give them what they love and you will have them eating out of your hand.

There is nothing more attractive than this four-letter word. No, it’s not ‘LOVE’ but ‘FREE’! If you understand consumers, you will know the magical power of this word. Add to this another four-letter word ‘EASY’ and you have a blockbuster brand in your hands. If you are not convinced, look at Google. It’s so successful because it’s free and it’s so easy to use. It even corrects your spellings. Look at Facebook. It’s free and so easy and simple a concept. In 2007, suddenly everybody was talking about Ryanair, making it Britain’s most loved airline. Why? They gave away 1 million free air tickets. In 4 hours, 4 million people hit its website, making it the most talked about & popular airline service.

Price is the key driving factor and getting it right is one of the key qualities of a great marketer. Bata was always famous for its prices. Though there may not be much difference between Rs.100 and Rs.99.95, somehow Rs.99.95 is always perceived as much lesser than Rs.100. A keen observer of human nature discovered this & Bata sold more shoes.

What’s marketing without advertising! And a great advertisement is one which makes people go out and buy the product! The one advertisement that has burnt up cyberspace, TV, and newspapers in the US recently is the ad for Chrysler’s new sedan. It was shown on Sunday (Feb 6, 2011) and in two days, the ad had gone viral and racked up more than 3.5 million views on the YouTube. Everybody was talking about it. The ad has the one thing everybody loves – honesty. It tells the story of a city that has been to hell and back. It tells the story of an underdog. The world loves this kind of a story. People cried after seeing the ad. And it worked like nobody’s business, for according to Autometrics, within 10 minutes of the ad going on air, 131 people inquired about the sedan’s price. The ad featured Eminem, a rapper, who himself comes back from tough times – much like Detroit. The combination was deadly and worked superbly for Chrysler and Eminem. After all, a good ad reflects the state of the consumer’s psyche and this one echoed what Americans wanted to hear… that the good times would be back again soon.

Tata Nano seems to be doing just that here. Its cute advertisement, where the little girl cuddles her first cute car, pulls at your heart strings; and as you smile, you almost feel a part of this family and share their happiness.

Boroplus too understood a woman like none other. It knew what a woman loves – appreciation. The advertisements of Boroplus moisturising lotion did just that by showing men going crazy over the complexion of women! Women loved it and Boroplus knew it did not need Amitabh Bachchan to sell its product, for it had hit the right chord with its audience.

The appeal of an advertisement also lies in its slogan, its punchline. “Virginia is for lovers” – the slogan worked so well that every resident of the city had this provocative slogan emblazoned on their car bumper stickers. Catch the imagination of the people and you will be able to bowl them over.

Understand what people want and innovate accordingly. The reason why Super Bowl was watched by 111 million people in America last Sunday was because it knew that to increase viewership, it had to promote the game among women and Hispanics. It did just that and made it the most popular show of the year. The reason why Suhaana of the Hindi soap ‘Sasural Genda Phool’ has been voted the most popular character by Indians is because she was just the person they loved to watch & talkabout (according to survey done by ‘Characters India Loves’).

A great ad guy understands human insecurities, wants and desires, and touches those very chords. Just the way Ali Ali and Maged Nassar, two ad guys of Cairo did. They knew what the people of Egypt were thinking and they used their creativity to transfer the feelings of people into one image. They took a decade-old photo of Hosni Mubarak, added the Hitler moustache & floppy hair, found a printer who agreed to print the image secretly, and behold, the revolution got an “image” to bash, and unify against.

Give people what they want. China loves a price war. It always increases sales of the brands that do it. After all, one of the best selling books of that region is The Art of War and they love a war to see the strongest one survive. Not so in America. They don’t like price wars (guess the real ones are more than enough for them to handle!).

GREAT MARKETING IS ABOUT GREAT RELATIONSHIPS

Business is about building relationships with clients and ensuring that they are genuinely happy. Business is not aboutjust “closing a deal,” it’s about genuinely caring for the people and finding out what they want.

Getting good customer insights is most important for not just survival but also to be really loved by your customers. 3M thought it had made a world-class innovation with “Post-it” notes. Then sales started falling. A keen observer of people, 3M immediately realised that this was the era of iPads & smartphones and no one wrote notes on paper but typed them into their gadgets. However, it also saw that these gadgets had made digital photography extremely popular. It took a team of one marketer and two lab-scientists to hit upon the idea of “Post-It-Picture-Paper,” an adhesive coated photo paper on which people could stick their photos & easily display them on their walls. The company found a way to survive!

Sitting in Finland, Nokia did not realise that just making low-cost phones would not help it capture the Indian market. A little thorough research showed that a lot of people could not read & hence were unable to use the phone in places like China, India and Nepal. A simple innovation helped it survive. It made a contact list, where images could be stored. Everyone found it easy. It worked!

All great relationships are based on the ability to really listen to your partner. Infosys does just that. It listens to its youngest recruits. N. R. Narayana Murthy introduced the “voice of youth” programme where each year, 9 very young & very bright recruitswere allowed to attend the very senior management council meeting to discuss their ideas with the top guys. In fact, every great company from P&G to RIM (makers of Blackberry) have at the top a CEO who sets a culture of listening. This way you understand people better, create marketing campaigns that work and build strong ever-lasting relationships, with both your customers and employees. That’s the most important aspect of marketing!

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Sharing memories of their days in college, the stars let us in on their pranks, parties, pals and what not!

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"We were chased by a group of boys in a car!"
Chitrangada Singh
Gang of girls
I went to Lady Irwin College in New Delhi and I stayed in an all-girls hostel. I made some good friends there and I remember once we had taken permission from our warden to be out till late, which was till 10 pm, to go to Connaught Place. When we were returning, our auto broke down at Bengali market, and then we were chased by a group of boys in a car! We had to walk the rest of the way, being chased and harassed by the boys... I remember we were so scared that we literally ran to the gate of the hostel, and once inside, we laughed uncontrollably! "

I ate rajma chawal everyday for like three years!"
Neha Kapoor
The gorgeous life!
I remember the canteen most from my days at Pearl, which served rajma chawal and I think I ate rajma chawal everyday for like three years! Being a fashion student, I would sit in the library and go through the most gorgeous magazines and fashion books. It was really cool to be looking everyday at gorgeous stuff! And I remember stitching, a lot! We used to do surveys, for which we would go to these market places and get people to fill-up forms. We used to do quite crazy stuff too at times and fill up the forms ourselves, though we'd get caught as well!


Tusshar Kapoor
Party in USA!

I went to the University of Michigan (Ann Arbor College) for my undergrad in 1994. I was there for five years and I would say that I worked very hard, but partied harder! Weekdays were very hectic but after Thursday we only partied. Over there, the curriculum was such that each person took his/her own responsibility. Throughout those five years of college, I was totally dependent on junk food. I ate only burgers and pizzas and my favourite place was a fast food joint called Taco Bell. In college I made a lot of friends and the best part was I learnt a lot about the American Culture.


Sonali Kulkarni

The Biker Babe!
I went to Fergusson College in Pune and it had always been my dream to go to this college! College for me was all about theatre, lots of cultural activities and sports. For about three years I craved for a 2-wheeler because I always went to college on a cycle. I was a very fast cyclist. Later on I became the coolest girl because my brother bought a motorcycle and I learnt to drive it. I became the first girl to be driving a motorbike in the college! I became very popular among all my friends who were mostly boys. They would sheepishly come to me and ask for a ride!

Diana Hayden

The road less travelled
I never went to college. I quit school and started working at 14 after my parents split-up. I believe today's students are much more conscientious, they have realised that they are setting up their future. It's a crucial phase in their life, so decisions they make now have to be made very carefully because they're setting their future up. I might have regretted dropping-out if I hadn't reached where I have. But I would never advise anybody to quit school and work. Forget the gamble, the hardships are too many. "We always hung out at the canteen where all the fun took place"

Pooja Bedi
Yummy canteen gossips!
Because I was working in films I never got to go to college, but I used to hang out with my friends at Xavier's and Sydenham. I thoroughly enjoyed campus life. When you're in college you can't wait to get out of college, and when you get older you want your college days back! My message for the college kids is that they need to thoroughly enjoy college life; these truly are the best days of your life! We always hung out at the canteen where all the fun took place, and it was the canteen where we got all the gossip! The most happening canteen was of Xavier's.

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IIPM Prof Rajita Chaudhuri on 'TV: A NECESSARY EVIL'

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Yes, agreed that we all love watching TV. But do we love watching the ads? Do we notice the zillions of them shown during the break? Actually, it’s the “Breaks” that are a problem and not the TV! Like in life, so in marketing, we spend most of our time thinking of the “Break”, be it the break up, or the big break, or the lunch break – or for marketing men, the commercial break! Not for life, but yes, an interesting innovation seems to be happening for marketing men. It’s called “virtual advertising”. A digital image of the product/brand appears on TV screens while one is viewing a sports match or a programme. So, I don’t need to advertise during the break. Rather, digitization helps me insert my brand during the programme. Of course, if it’s a match, the stadium audience does not see the products or the advertisements, as they are, well, virtual! But the TV audience does! This new innovation can be seen during the cricket matches. Since it all happens during the match, nobody can miss it. Advertisers don’t need to wait for the commercial break where chances of getting lost are very high. They can now digitally and very creatively put their ads during the show – virtually breaking the clutter!

Vikram Tanwar, the CEO of the sports management company Planman Stars, who is responsible for getting this technology to India, says that it’s much more effective than the regular TV commercials.

For one, it makes your ad “zapper proof”. It can be changed according to regions. If the programme is being aired in Pakistan, India and Bangladesh, each audience gets to see its own brands in the virtual advertisements. Sponsors can choose to show their advertisements on a country-bycountry, region-by-region, or even market by- market basis! The advertisement can stay on the screen for 30 seconds... or 30 minutes, depending on where and how you insert it. It can come on a virtual billboard, or on the ground, or pop-out from the ground, or fall from heaven, or emerge from the spectators – the way you can innovate is limitless. It’s an astonishing technology, exploiting the simple fact that people pay more attention during a show than during a commercial break – so put your advertisement right there.

This technology debuted in the USA in 1998, and now Zee’s Ten Sports is doing the same with Micromax Mobiles, Royal Stag and McDowell’s “virtually” reaching out to their audiences – before the break!

These advertisements are being inserted in absolutely novel, innovative ways into almost all TV programmes; sports and nonsports. Because it’s so different, the recall of these advertisements is as high as 84%. Since they are interesting, more than half the audience did not mind them.

Virtual is the new way to grab eyeballs this year!

A NECESSARY EVIL

Call it what you may, but TV is here to stay. For even though ‘online’ is at the top of everybody’s minds, it’s not resulting in increased sales or brand building – at least, not yet. The lure of TV is immense and you just need to look at the Super Bowl rates to understand the impact of TV. On February 6, almost 100 million Americans (and many more in other parts of the world) would be watching the game. No wonder, CBS is charging $2.5 million for a 30 second commercial – and all its commercial slots have already been sold out! That’s the power of this media.

Groupon, the company that sells bargain deals online, knows that it’s not the help of Google, but of TV that it requires in order to grow. (Google tried to acquire it for $6bn, but couldn’t) It could not find a slot during the game, but it has settled for the pregame spot. After all, TV builds brands, like no other. Even the internet biggies know it and are not leaving a chance to be seen on it! One man who really needs brand building and knows how to do it is Obama. He, like every year, is not going to miss TV on February 6. No, not watching it, but coming on it. He has agreed to be interviewed on Fox Sports sometime during the fourhour pre-game show. Super Bowl is after all the world’s most watched programme; and no one, not the big brands or even the President, wants to miss it.

If you need to build a big brand, you have to think “TV”. Use your creativity to “virtually” rise up from the clutter. A new way is of course to air your advertisement “break ke pehle” – before the break! It works!
This article is sourced from BLOGGER.COM, click here to read compelete article.

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Beautiful turns bold too

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Charlie's Angel, Cameron Diaz, has recently come out with some bold opinions about relationships. Having lately been in-and-out of relationships with the likes of Justin Timberlake and Jared Leto, the actress says that she can't share her bed with the same person her entire life. According to the actress, monogamy is an outdated idea and she suggests that people should be free to not only choose but also change their partners. We wonder if her current boyfriend, baseball star Alex, is listening!




Another love story'

Imran Khan had recently revealed that he'd like to romance Kareena Kapoor on-screen, and already the actor's wish has come true! After 'I Hate Luv Storys', Imran will be seen in another love story with Bebo in a Dharma Productions film, which will be directed by Shakun Batra, who has worked as an assistant director on 'Rock On!!' and 'Jaane Tu Ya Jaane Na'. Apparently, Kareena is equally excited to share screen space with Imran.



Ouch!

Looks like Chhote Nawab is facing stiff competition from Ranbir Kapoor. Director Siddharth Anand, who had made 'Salaam Namaste' and Tara Rum Pum' with Saif Ali Khan had then declared that he would never make a film without him. But now, after working with Ranbir in 'Bachna Ae Haseeno' and 'Anjaana Anjaani', he has scripted his next film also keeping Ranbir in mind! Admitting that working with Ranbir is 'addictive', he expressed his wish to make a film with Saif later. Now, that must surely make Saif's heart ache!

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