Saturday, February 20, 2010

India witnesses a shift in the mind-set of girls on marriage...


IIPM 3-year full-time Integrated (MBA BBA) Programme


Educated, economically sound and enterprising are the usual adjectives used for NRI men. Scores of Indian parents and girls have persistently sought out NRIs for marriage and until quite recently parents proudly boasted about their daughters being married and settled abroad. But now, this seems to be a bygone trend. Blame it on the global meltdown or the comfort and opportunities in India, girls in India are now preferring grooms based in their own country.

I remember my neighbour telling my mother about a suitable match that she’d found for her daughter. He belonged to a wealthy family, had a respectable job and was settled in UK. But her daughter was unimpressed and left her disheartened, though she did have her reasons all sorted out. “Why should I get married to someone where I’d have to give up on my high-paying job and start all over again in a new country where there would be hardly any scope of getting a similar job?” she would retort. “I would, instead, marry someone in India, continue my job and live close to my family.” This was not typically the case a few years ago. Dipankar Chakravarthy from Bharat Matrimony explained the psychology behind the fixation on NRI grooms. “A major chunk of South Indian population and people from Punjab look for grooms settled abroad. South Indians usually study IT and hope to establish a better career abroad, which is why they prefer marrying someone already settled there,” he said. The case of people from the North-western belt was slightly different. “Parents of girls who are barely school pass-outs are the ones who look for NRI grooms. This is mostly the case of people in Jalandhar, Ludhiana etc. For them, if their daughters are leading a comfortable life in a foreign country, it serves as a status symbol in their community.”

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

The Sunday Indian:- B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Don't trust the Indian Media!

IIPM ISBE Programmes
Follow Arindam Chaudhuri on Twitter
IIPM B School on Twitter
Management guru Arindam Chaudhuri’s latest blockbuster book, Discover The Diamond In You

IIPM 2-year full time Programme (leading to the award of the MBA degree from IMI)
B-schools expect higher rate of campus placements this year
Arindam Chaudhuri (IIPM Dean) – ‘Every human being is a diamond’
IIPM Best B School – EVENTS
IIPM conceptualized the grand final of Dare ‘10 — the most prestigious of international B-school student quizzes
IIPM B School : King Khan, Bollywood Badshah and Quiz Wiz — that’s Shah Rukh Khan for you

Thursday, February 11, 2010

People’s choice!

ICMR conducted an exclusive opinion poll across major Indian cities to find the people’s choice

King of loyalty brands
• LIC • SBI • TOI • Airtel • Maggi
For the second year running, LIC tops the list of King of Loyalty Brands. Recognising market dynamics, LIC changed gears from an investment body to a marketing one and that has worked wonders. Amidst volatility when FIIs fled the market, LIC invested in tumultuous times to restore confidence. No wonder when all players witnessed negative growth, LIC’s premium collection grew by 20%.

Most Visible Brands
• Vodafone • Airtel • Coca-Cola • Pepsi • Reliance Communication
Vodafone’s Zoozoos, Airtel’s celeb-overdose ads and Reliance Communication’s GSM foray made the three telcos the Most Visible Brands. Following them closely were the thirst quenchers Coca Cola & Pepsi. The former with its ‘Little Drops of Joy’ corporate campaign and Pepsi with its Youngistan campaign grabbed the eyeballs of all & sundry.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...

IIPM B School on Twitter
1 lakh copies sold in less than 10 days of Arindam Chaudhuri’s “Discover The Diamond In you”
IIPM 3-year full-time Integrated (MBA BBA) Programme
IIPM 2-year full time Programme (leading to the award of the MBA degree from IMI)
B-schools expect higher rate of campus placements this year
Arindam Chaudhuri (IIPM Dean) – ‘Every human being is a diamond’
IIPM Best B School – EVENTS
IIPM conceptualized the grand final of Dare ‘10 — the most prestigious of international B-school student quizzes