Reliance Industries have established their Reliance Fresh fast enough, but looks like they have caused a lot of havoc as well. Their retail stores have been facing much opposition from local vegetable vendors, who (fearful of a loss to their business) looted outlets in Ranchi and led demonstrations in Indore against their opening. Reliance Fresh is a Reliance Industries retail initiative which sells fruits and vegetables. In places like Tamil Nadu and West Bengal, even political parties are protesting against their operations. Working on a large scale, these stores benefit from economies of scale and are able to offer cheaper prices to customers and better prices to farmers, which have resulted in them becoming very popular. This has caused apprehension Amongst the millions who work in the largely unorganised retail market. Well, what is good for one, is not always good for another. Looks like this western- style set-up of supermarkets will take time to settle in India.
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Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative