She’s going the “wrong” way

IIPM PUBLICATION
This time round, while keeping our navratra fasts, let’s just pause for a second to ponder. These nine days we would be thanking the female forces of nature. We would be praying to the three main goddesses of Hinduism – Parvati, Lakshmi and Saraswati – all of them epitomes of Shakti. All of them revered and respected by men and women alike. We spend nine nights acknowledging the presence of these goddesses that live within us, imbibing us with their spiritual energy and power. Could we take nine minutes to ponder over the merciless slaughter of women in our advertisements? Today, women have achieved great heights. They have come a long way. However, our advertisements depict a different picture. It’s time to rework their images, for the woman portrayed in most ads today makes one feel not that she’s come a long way – but that she’s going the “wrong” way.

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Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative

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