Nutritional products & beverages are the largest contributors to Nestlé India’s topline and account for more than 60% of its gross sales

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Nutritional products and beverages are the largest contributors to topline, accounting for over 60% of its gross sales. But how has Nestlé been able to sustain its position when it constantly faces the challenge of rising input costs and competition from the Tatas and HLL? “We are well placed to benefit from the sustained economic expansion in India by leveraging our privileged access to the Nestlé group’s continuous research on food for various consumer segments and expertise in science-based nutrition,” replies Martial Rolland, Chairman & Managing Director of Nestlé India. The company has relentlessly focused on operational efficiencies and on innovation to strengthen its brands to ensure healthy toplines, which help it tackle rising costs.

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Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative

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