IIPM PUBLICATION
Be it
riding on the jumbo jets or making its mark on the devilish blood-red beer bottle, the stunning, gorgeous ‘Kingfisher’ bird has done it all. From making six something in height, darker than the dark itself, west- Indian players humming “ula-lalala- lala-lele-oo…” and running across the beach around the beautiful chicks, to making it a punchline and forming one of the most recalled brands, every strategy of the massive organization seems to have earned big bucks for the flamboyant Mallya family.
A legacy that was taken up by the Vitthal Mallaa, later shouldered by the Mallya Junior – Vijay, it’s ready for a new sojourn with the third generation son Siddharth. The flagship that takes care of a number of companies with businesses in pharma, Aviation, fertilizers, international trading, infrastructure, media et al, has proved itself time and again as one of the most appreciated brand.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2006
Dean of IIPM :- Professor Arindam Chaudhuri (Renowned Management Guru and Economist)
For More IIPM Article, Visit Below....
Is Communist leader calling Jyoti Basu the God, beginning of a trend?
Flying over to the land of the hula…
It’sa far better ‘car’ drive together
The Diwali range (of Barista) will be targeted at the upmarket or ...
How do you explain the HP mess? (Edward Yingling, ...
Boisterous Breguet!
Ugh... Even the best case for reservations fails in front of ...
Service with a SMILE!
To the Highlands of Heaven!
Chennai, gateway to India
Groping for privacy
The Flavour Of The Season
Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.
Be it
riding on the jumbo jets or making its mark on the devilish blood-red beer bottle, the stunning, gorgeous ‘Kingfisher’ bird has done it all. From making six something in height, darker than the dark itself, west- Indian players humming “ula-lalala- lala-lele-oo…” and running across the beach around the beautiful chicks, to making it a punchline and forming one of the most recalled brands, every strategy of the massive organization seems to have earned big bucks for the flamboyant Mallya family.A legacy that was taken up by the Vitthal Mallaa, later shouldered by the Mallya Junior – Vijay, it’s ready for a new sojourn with the third generation son Siddharth. The flagship that takes care of a number of companies with businesses in pharma, Aviation, fertilizers, international trading, infrastructure, media et al, has proved itself time and again as one of the most appreciated brand.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2006
Dean of IIPM :- Professor Arindam Chaudhuri (Renowned Management Guru and Economist)
For More IIPM Article, Visit Below....
Is Communist leader calling Jyoti Basu the God, beginning of a trend?
Flying over to the land of the hula…
It’sa far better ‘car’ drive together
The Diwali range (of Barista) will be targeted at the upmarket or ...
How do you explain the HP mess? (Edward Yingling, ...
Boisterous Breguet!
Ugh... Even the best case for reservations fails in front of ...
Service with a SMILE!
To the Highlands of Heaven!
Chennai, gateway to India
Groping for privacy
The Flavour Of The Season
Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.
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