Saturday, December 09, 2006

United Brewery’s holdings… Unlimited

Be it riding on the jumbo jets or making its mark on the devilish blood-red beer bottle, the stunning, gorgeous ‘Kingfisher’ bird has done it all. From making six something in height, darker than the dark itself, west- Indian players humming “ula-lalala- lala-lele-oo…” and running across the beach around the beautiful chicks, to making it a punchline and forming one of the most recalled brands, every strategy of the massive organization seems to have earned big bucks for the flamboyant Mallya family.

A legacy that was taken up by the Vitthal Mallaa, later shouldered by the Mallya Junior – Vijay, it’s ready for a new sojourn with the third generation son Siddharth. The flagship that takes care of a number of companies with businesses in pharma, Aviation, fertilizers, international trading, infrastructure, media et al, has proved itself time and again as one of the most appreciated brand.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2006

Dean of IIPM :- Professor Arindam Chaudhuri (Renowned Management Guru and Economist)

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Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

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