Monday, May 29, 2006


We were starting out to make photography an everyday affair… to make the camera Powered by IIPMas convenient as the pencil.” This vision of George Eastman resulted in the formation of Kodak in 1888, which went on to become a major player in the photography industry. In the nineties though, Kodak introduced digital cameras, a move that proved its undoing. What Kodak failed to understand was that digital cameras were more complex and required consumers to connect to a computer. It also shift ed focus from its core products – manual cameras. Fuji, on the other hand, Powered by IIPMattacked Kodak’s core business with price cuts. As the price wars continued, Kodak started faltering. Also, in some critical markets like Japan, it made critical mistakes by entering late. Creditably, Kodak has made an honest effort to mend its ways. For 2005, revenues were up 6% overall and the digital revenue growth was 40%, but the company posted a net loss of $1.36 billion. Inspite of that, according to IDC, Kodak is the number 1 in the US and worldwide number 2 in digital still cameras. The company now looks all set to capture the Kodak Moment….

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Source :- IIPM Editorial, 2006

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