Friday, April 14, 2006

Telecommunications Business - IIPM Article

Contributing to almost two-thirds of Sony Corp’s revenues, Sony Electronics is going through a lean patch globally (with $310 million in losses in 2004). In India too, its performance is not worth raising a toast to. It continues to lag behind Korean chaebols Samsung and LG, has closed down its audio manufacturing unit in India and has suspended colour TV manufacturing as well.

Its telecommunications business, Sony Ericsson (a 50:50 joint venture between Sony Inc. and Swedish Ericsson), is the number five phone maker globally, but owing to its late entry in the Indian market, is not a force to reckon with. SET (Sony Entertainment Television) India is currently the best performing amongst Sony’s three Indian businesses and stands second in the Indian broadcasting market. SET began its Indian operations in 1995. Remember the ‘noodle strap’ days of the world cup, when SET India found the golden goose (read cricket), even as it marked Sony’s first major leap in the Indian television content arena?

For Complete IIPM Articles, Please Click

Source :- IIPM Editorial, 2006

No comments: