Friday, April 14, 2006

Back to the future - IIPM Business & Economy

For the year 2004, the Indian film industry produced a whopping 934 films with more than 3.1 billion admissions and earned revenues of $1256 million, according to a report on Entertainment and Media industry, in July 2005, prepared by PricewaterhouseCoopers. No wonder, analysts are salivating at the future prospects of Bollywood. According to the same study, the Indian entertainment industry will generate $2872 million in revenues by 2009.

In 2004, only 5 Bollywood releases raked $2 million each in revenues in the UK and the US. Moreover, the average budget for a Bollywood film is much low as compared to films made elsewhere, which is a huge competitive advantage. According to another study by KPMG, the number of movies produced in Bollywood has actually declined over the last five years, even as revenue has grown at an average of 17% each year….

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Source :- IIPM Editorial, 2006

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