GIDF Incorporation in MA, USA and its first successful initiative

IIPM BBA MBA Institute: Student Notice Board

GIDF, USA Chapter started its operation in Oct 2010 in the state of Massachusetts, USA. The objective of operating in USA is not only to create and spread awareness related to child education, women empowerment, livelihood and health but also to make the people of United States believe in the cause and raise a helping hand in order to eradicate the elements leading to the cause.

GIDF USA structured many marketing tools but the first and the most effective way to get the word out, about these worthy causes was through a donation flyer called ‘Hamari Gudiya’. The prime objective of this flyer was sending a girl child to school. This initiative was not only cost effective but one of the most powerful tool to reach out to masses. After identifying the right marketing tool, it required to approach the right locations, which were none other than the HIGH TRAFFIC LOCATIONS and what could be more crowded than the upscale malls during winter and Holiday season. So GIDF USA partnered with a chain of casual Indian fast food restaurant – Gourmet India.

Gourmet India is located in various upscale malls in Massachusetts and has a huge number of customers visiting these locations on daily basis. GIDF placed these donation flyers on the communication center of each restaurant. These communication centers have been placed in such a way that when a customer is waiting for the meal or a drink or even if he passes by gourmet India location, he is forced to look toward the communication center and of course towards ‘Hamari Gudiya’. Placing these flyers on the communication center of a busy restaurant or any location which is full of activities leads to creating visibility, awareness and value to the product or service and that is exactly what happened in our case.

Our main purpose of putting these flyers was to market GIDF and create awareness but to our surprise we have not only been able to meet our objectives but we have also started getting donations. This has been our very first initiative which has and is helping us in communicating and connecting directly with the target audience. GIDF USA is also approaching other high traffic and crowded locations in Massachusetts like Indian grocery stores, salons, Banks etc in order to generate more visibility, awareness and support from the potential donors. Hamari Gudiya flyer has generated a very positive outlook amongst the potential donors and given GIDF USA a platform which is for sure leaning towards success. So come, join us in our journey to share the dream.

During the initiation of this activity, we observed that 40% of the gourmet India customers actually took the flyer along with them. This number is big and tells us how successful our initiative is. After reading the donation flyer, few American’s asked about GIDF and its future plans in United States.

For More IIPM Info, Visit below mentioned IIPM articles.
Award Conferred To Irom Chanu Sharmila By IIPM

Rajita Chaudhuri follow some off-beat trends like organizing make up sessions
IIPM Prof Arindam Chaudhuri on Our Parliament and Parliamentarians' Work
Prof Rajita Chaudhuri: The New Age Woman

Band Baaja Barat: The Worst Laid Plans

IIPM Prof Arindam Chaudhuri on Our Parliament and Parliamentarians' Work

TSI Five-O: Neither slick, nor grand

Band Baaja Barat

"Band Baaja Barat" (BBB) had the set up to be a well crafted rom-com directed by Maneesh Sharma as a complete family entertainer and would have lived up to those expectations if it had not bungled up on technicalities. Apart from the slight disconnect, abrupt love making scenes and distastefully done smooching sequences, the story BBB dishes out is an interesting one about Shruti Kakkar (Anushka Sharma) aspires to become a wedding planner. Bittoo Sharma (Ranveer Singh) is a laid back lad from Haryana, who passes out of Delhi University and is now desperate to get away from his family business of sugarcane farming. Luckily, he falls for Shruti and soon makes friends with her and convinces her to make him her partner in the big fat wedding planning business called ‘Shaadi Mubarak’. Shruti makes it a point not to mix business with pleasure and plays by her rule book and is ‘just friends’ with Bittoo. But soon that goes for a toss as the proximity between the duo increases and the equation becomes more relaxed once they rejoice after each successful event. How the duo ends up in bed and how things unfold in the second half lacks subtlety and class. Ranveer looks promising being a debutant and Anushka does justice to her role as well. The music by Salim Suleiman, especially the “Ainveyi Ainveyi” number is a peppy one and adds a little dash of flavour of this rather half cooked platter. A slight attention to detail and trivial tweaking would have made BBB delight. But the planning’s gone a bit awry.

For More IIPM Info, Visit below mentioned IIPM articles.
Prof Rajita Chaudhuri follow some off-beat trends like organizing make up sessions
IIPM Prof Rajita Chaudhuri's Snaps
IIPM BBA MBA Institute: Student Notice Board
Run after passion and not money, says Arindam Chaudhuri
Award Conferred To Irom Chanu Sharmila By IIPM
IIPM Lucknow – News article in Economic Times and Times of India

IIPM Prof Rajita Chaudhuri on 'FIGHT FOR THE NO.1 SPOT'

Prof Rajita Chaudhuri follow some off-beat trends like organizing make up sessions

Rajita Chaudhuri at Polo Exhibition Match

It’s not easy to reach the No.1 spot; you need to fight hard, and sometimes even snatch that spot, like Rin did. It came out with advertisements which clearly mentioned it was superior. The ads stated, “Tide se kahin behatar safedi de Rin”. Of course, Tide filed a case and Rin got into a controversy; but it helped generate a buzz – which is most important. Audi joined the top league when it came out with the advertisement which mentioned, “Audi is growing faster than BMW, Lexus & Mercedes.” Now, whether it was actually growing faster or not, did not bother the consumer much. However, it changed people’s perceptions about the car. Now, they clubbed it along with BMW and Mercedes. Audi jumped the rungs and established itself as the premium brand. Yes, sales increased too.

Sometimes, the fight for the top spot is taken public, consumers love it, and it never fails to grab eyeballs. Coke and Pepsi have been doing it for years. Apple and its humorous takes on Microsoft defined its brand personality and brand image as uber cool in comparison to the fuddy duddy one that competitor Microsoft had.

FIGHT NOT JUST FOR NO.1 BUT THE NO.2 SPOT TOO
With the marketplace getting so cluttered for the No.2 was neglected. Of course, not always. Some very intelligent marketers knew that when there is no space at the top, it pays to be clearly labelled as No.2, for that makes people notice you. Avis did that years ago. Hertz was the leader and had the maximum awareness when it came to car rentals. So, Avis brought out its iconic ad, “We are number 2, that’s why we try harder.” Everyone knew who was No.1, but now for the first time a new slot was defined. So, if for some reason, a consumer could not get Hertz, he knew whom to call next. Avis carved a niche for itself, and did brisk business for now the consumer knew, maybe not No.1, but Avis was as good, and definitely better than hoards of others.

Hindustan Times (HT) seems to be doing the same in Mumbai. Its ads claim that “Hindustan Times beats DNA to become No.2 in Mumbai.” The beginning of this month saw HT advertising how it was now very close to the market leader, The Times of India, with a readership of 5.92 lakhs, a lead of 17,000 over DNA.

Sometimes, it pays to play the second fiddle. Miller High Life has always positioned itself as the “good” beer, providing “good” value for money. Miller Coors is America’s second largest company and it decided to take the second position seriously. In 2009, when the market leaders were paying $3 million for 30 seconds of airtime during the Super Bowl, Miller said it was No.2 and did not believe in spending so much and thought a “one-second ad” during the Super Bowl Sunday was enough to make its point. So, days before the Super Bowl, it started its 30 second teasers, promoting its 1-second-ad that it would air on Super Bowl Sunday, for its commonsense philosophy could be conveyed in just one second. The No.2, with a tiny ad budget drew more attention than the big spenders.

CALLING YOURSELF NO.2 ALWAYS WORKS – WE ALL LOVE THE UNDERDOGS!
If you are sure about your product and your philosophy, you can tackle not one, not two, but many competitors at one go – much like our Bollywood heroes who cansingle-handedly fight all the bad guys and emerge victorious. That’s exactly what Brita water filter system did. It came out with ads which claimed that tap water in developed countries was excellent and there was no need to spend money on bottled water and increase pollution, for 16 million gallons of oil were consumed to make plastic water bottles – which could be totally avoided by using the reusable Brita water filter bottles. It asked you to drink responsibly and avoid buying bottled water in plastic bottles. Tap water was as good after all!

It takes vision and guts to speak out against the leader. But if you have a better product, it’s best to just bulldoze your way into the minds of the consumer with an aggressive marketing campaign. It works! Don’t knock ! Just barge in!
This article is sourced from PR-CANADA.net, click here to read compelete article.

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM Prof Rajita Chaudhuri's Snaps
IIPM BBA MBA Institute: Student Notice Board
Run after passion and not money, says Arindam Chaudhuri
IIPM BBA MBA B-School: Rabindranath Tagore Peace Prize To Irom Chanu Sharmila
IIPM’s Management Consulting Arm - Planman Consulting

Katrina reigns, and how!

Prof Rajita Chaudhuri follow some off-beat trends like organizing make up sessions

Katrina Kaif

Katrina is the talk of the town, though for quite an unpredictable reason! She was apparently so overwhelmed with Manoj Bajpai's acting prowess that she actually touched Manoj Bajpai's feet! Having given a wonderful performance in 'Raajneeti', as a bubbly girl in the first half and a suave and serious political leader in the second half, Katty too has been busy receiving compliments from film critics, audiences and film director Kabir Khan. The man behind 'Kabul Express' and 'New York' now plans to cast Katrina in his next Yash Raj banner flick.


The Princess' diaries

Bond girl Gemma Arterton recently tied the knot with her year-old fianc' Stefano Catelli in Andalucia, Spain. Gemma recalled that when they first met, they had instantly been attracted to each other,

Gemma Arterton

and later that night she had even written in her diary that she had met the man she was going to marry! Immediately after the release of 'Prince of Persia: The Sands of Time', which stars Gemma, the duo broke the good news. In an ultra romantic wedding at a Moorish Castle, this princess exchanged vows with Catelli, an Italian sales manager for a British fashion label. We hope this fairy tale wedding is followed by a happily-ever-after too!


No 'Dostana' here!

John Abraham

Latest in from the rumour mills is that macho man John Abraham snubbed the 'Ghajini' actor Asin and probably even caused her to shed a tear or two! Impressed by her acting in 'London Dreams', director Vipul Shah had plans to cast her in his next endeavour too, but John, the male lead of the film, point blank refused to work with her claiming that she wasn't sexy enough for the role! In fact, he was quick to share with the director his own hot-damsels list that featured Sonam Kapoor, Deepika Padukone and his very own Bips darling!


Girls gone wild!

Sandra Bullock

About five months ago, Sandra Bullock locked lips with actor Meryl Streep as they got up on stage to share the Best Actress Award. and it seems like Ms Bullock enjoyed the ensuing attention from the media considering that she recently repeated the 'act' at The MTV Movie Awards. this time Her partner in crime was red-hot Scarlett Johansson, and the duo smooched and embraced each other to the shocked delight of the audience. Accepting the MTV Generation Award, Sandra clarified that this award might be presented generally to those expected to make way for the new generation, but she isn't going anywhere!


An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM Prof Rajita Chaudhuri's Snaps
IIPM BBA MBA Institute: Student Notice Board
Run after passion and not money, says Arindam Chaudhuri

Award Conferred To Irom Chanu Sharmila By IIPM
IIPM’s Management Consulting Arm - Planman Consulting
IIPM Lucknow – News article in Economic Times and Times of India

IIPM Prof Rajita Chaudhuri on 'FORGET ALL THAT YOU LEARNT! IT’S OUTDATED!'

IIPM BBA MBA Institute: Student Notice Board

Traditionally, the companies that traded in oil were the ones who made the maximum money and became the world’s biggest companies. So you had companies like Exxon Mobil, Royal Dutch Shell, BP etc dominating the lists. They were soon joined by companies that used this oil to run their products. So those were the carmakers who started sharing space with them; and you saw companies like Toyota Motors, General Motors, et al join the group. However, the new trend is different today. The world’s largest corporation is one that manufactures more or less nothing – forget thriving on natural resources. Today, the world’s largest corporation is Walmart. From being a discount retailer chain to one that believes in selling energy-efficient bulbs (it sold 145 million of these in 15 months) to joining the Clinton Climate Initiative, Walmart knew that just giving discounts was not going to be enough. It had to show customers that it was progressive too. That and some quick global expansions validating that perspective have today made it No.1.

Things are changing fast. The Hotmail is hot no more. Gmail replaced it; and even that too could be a gone-mail soon, for now you have Facemail – the new service provided by Facebook. A lot of youngsters today don’t even remember when they last sent an e-mail. Its so passé... You message or mail via Facebook now.

It was the leader in car-rentals and ruled the business. It was the undisputed leader. Even its competitors acknowledged that. That’s why, when Avis wanted to catch the attention of consumers, it did what all others had done – acknowledged the leader. Hertz was the leader and Avis said so in its advertisement that read, “We are No.2, that’s why we try harder.” The advertisements shot Avis to fame, but little did they know that things would change soon for both Avis and Hertz. Here came a company that defined business. Its mission: “We are redefining the way people think about transportation.” This company went beyond car rentals. Now, you could rent a car for even an hour and at very nominal rates. Zipcar found that 77% of Manhattan (New York) households don’t own a car and knew instantly that America was ready for a carsharing company. Zipcar beat Hertz in its own game. Today, Hertz is trying hard to cope up by introducing its own car-sharing business model “Connect by Hertz” to get some share of the car-sharing segment. Zipcar is, however, cooler. Its members are called Zipsters. They are modern and believe in car-sharing more than in car-owning as the way to live. Everybody from students to businesses now hire a car of their choice, that too at rock-bottom rates. It’s simple, fun and will help change the world for the better. It’s the future of travelling. It’s the business of the future.
This article is sourced from PR-CANADA.net, click here to read compelete article.

For More IIPM Info, Visit below mentioned IIPM articles.
Run after passion and not money, says Arindam Chaudhuri
IIPM Prof Rajita Chaudhuri: The New Age Woman
IIPM’s Management Consulting Arm - Planman Consulting
IIPM Lucknow – News article in Economic Times and Times of India
IIPM: Planman Stars – Event management made easy
Planman Consulting

Prof Rajita Chaudhuri on 'THEY ARE COMING TO GET YOU – NOT ALIENS SILLY'