Big buzz for Big Boss!

After the announcement of Big Boss 3 in Singapore with all fanfare, Big B flied down to Delhi to create some additional buzz for this most hyped reality show of Colors. Giving him company were the Channel’s BIG BOSS Rajesh Kamat(CEO, Colors) and programming maestro Ashwini Yardy! Well, despite all these super PR efforts, the opening TRPs of Big Boss third season (3 as per aMap data) are not very impressive. But keeping in mind the controversial profile of some of the contestants like KRK, Sherlin Chopra and Rakhi Sawant’s mom Jaya Sawant, the possibilities of ratings catching up in coming week cannot be ignored!

Pallavi Srivastava

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Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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