Google goes ‘trendy’

IIPM - Admission Procedure

... Now keeping you updated with what’s ‘hot’ around town!

Google – the giant of all search engines, now flaunts its competence through another innovative feature ‘Hot Trends’. An interesting mix of two of Google’s existing products ‘Google Trends’ and ‘Zeitgeist’, Hot Trends tracks the hottest internet searches and updates users regularly, giving them the 100 most popular queries visited during a designated period. Not only is the site a one-stop platform to find out what’s the trendiest topic that every one’s searching for, but it also allows you to rank the popularity of different search terms with the help of charts. So, a movie buff in New York city, confused whether to rent out ‘Godfather’ or ‘Scarface’ form his nearby video club, can simply log on to Google Trends and track which movie is the more popular of the two and make his decision accordingly. Not only will the American movie-buff be able to compare the popularity of the movie across countries, but can also figure out, which major city within the US favours that particular movie the most. Apart from the US, Google users in 79 other countries can avail of this unique sub-region wise comparison.

A couple of steps ahead of listing the most popular searches only, according to the company, their ‘algorithm analyses millions of web searches that have been performed on Google and displays those searches that are deviating the most from their historic traffic pattern.’ With this, Google appears to have moved forward to stake a claim to the Internet socialising and music arena.

At Google Trends, users can even take their search a step further by sharing opinions with other Google users through the ‘Discuss’ option, while Google Music Trends is another innovation adapted from this trend spotting function. Through Google chat, the internet giant provides an opt-in tracking feature to track down the songs most frequently listened to by other users in a given chat forum.

Although standing tall amidst competitors like Yahoo! and Microsoft, Google still has to carve a niche in the socialising arena, currently ruled by Yahoo! But at least, they are headed in the right direction – following trends!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

For More IIPM Info, Visit Below....
IIPM - Admission Procedure
Why Study Abroad When IIPM Gives You 3 global Advantages!
The Sunday Indian - India's Greatest News weekly
IIPM, ADMISSIONS FOR NEW DELHI & GURGAON BRANCHES
IIPM, GURGAON
ARINDAM CHAUDHURI’S 4 REASONS WHY YOU SHOULD CHOOSE IIPM...
IIPM Economy Review

Microsoft scouts for some abetment...

IIPM - Admission Procedure

…as Google further invades the online search & ad market!

Imagine an organisation like Microsoft being classified as a laggard by its competitors! As a first thought, it might look like another ‘dark horse at war’, but the fact is that Microsoft looks downright beaten, if not in full, then in parts. The Google advancement has been so detrimental to Microsoft that today the company has to look for partners to salvage the lost pride in the Internet search arena. One look at the latest Nielson/Net ratings for March and it becomes easy to understand the reason behind Steve Ballmer’s sleepless nights and relentless banter about Google. MSN, the Microsoft search engine, lags a distant third in the internet search space (with a meagre 10.1% share) behind Google (leading the pack with 53.7% market share) and Yahoo!, the number two.

Not that the erstwhile ‘unbeatable’ behemoth isn’t trying hard. Microsoft has recently acquired advertising firm aQuantive for $6 billion in cash. Stated Ballmer on the acquisition, “Microsoft is intensely committed to creating a thriving advertising business and to partnering closely with all key constituencies in this industry to help maximise the digital advertising opportunity for all.”

Even though Steve Ballmer appreciates Google’s ascent, he refuses to concede to the inevitable threat. “Everything else (Google produces) is sort of cute but Microsoft has shown itself to be a multi-trick pony when it comes to building new businesses,” exclaims Ballmer. This utter disdain only appears to conceal Ballmer’s worst fears, the fact is that increasing pressure from Google has compelled Microsoft to make the aQuantive acquisition and also make another attempt to acquire Yahoo! for a sum projected at $50 billion. In order to increase its ad revenue, Microsoft had also tried to take over Double Click – the $3.1 billion deal went to Google. As a result Google’s advertising revenue for first quarter 2007 has been sitting on a whopping $3.6 billion, growing at 63% annually. Considering the fact that Yahoo’s earning increased by 9% and Microsoft’s revenues by 6% (for the second quarter), Google seems to have the inevitable advantage.

“There’s too much overlap between Microsoft and Yahoo! and to try to merge the company cultures of two large companies like that in general is hard,” says David Hallerman, a senior analyst at the research group eMarketer. That way, aQuantive does give Microsoft a slight leg up. However, whether Microsoft goes for a big ticket merger or proceeds to acquires smaller fishes of online search and advertising, Microsoft still doesn’t seem to have credible answers to Google’s ‘cute’ blitzkrieg, as the latter has literally taken over the online advertising space with a market share of over 30%, expected to grow further on the DoubleClick acquisition.

Edit bureau: Devdeep Singh

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

For More IIPM Info, Visit Below....
IIPM - Admission Procedure
Why Study Abroad When IIPM Gives You 3 global Advantages!
The Sunday Indian - India's Greatest News weekly
IIPM, ADMISSIONS FOR NEW DELHI & GURGAON BRANCHES
IIPM, GURGAON
ARINDAM CHAUDHURI’S 4 REASONS WHY YOU SHOULD CHOOSE IIPM...