ICMR conducted an exclusive opinion poll across major Indian cities to find the people’s choice
King of loyalty brands
• LIC • SBI • TOI • Airtel • Maggi
For the second year running, LIC tops the list of King of Loyalty Brands. Recognising market dynamics, LIC changed gears from an investment body to a marketing one and that has worked wonders. Amidst volatility when FIIs fled the market, LIC invested in tumultuous times to restore confidence. No wonder when all players witnessed negative growth, LIC’s premium collection grew by 20%.
Most Visible Brands
• Vodafone • Airtel • Coca-Cola • Pepsi • Reliance Communication
Vodafone’s Zoozoos, Airtel’s celeb-overdose ads and Reliance Communication’s GSM foray made the three telcos the Most Visible Brands. Following them closely were the thirst quenchers Coca Cola & Pepsi. The former with its ‘Little Drops of Joy’ corporate campaign and Pepsi with its Youngistan campaign grabbed the eyeballs of all & sundry.
For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...
IIPM B School on Twitter
1 lakh copies sold in less than 10 days of Arindam Chaudhuri’s “Discover The Diamond In you”
IIPM 3-year full-time Integrated (MBA BBA) Programme
IIPM 2-year full time Programme (leading to the award of the MBA degree from IMI)
B-schools expect higher rate of campus placements this year
Arindam Chaudhuri (IIPM Dean) – ‘Every human being is a diamond’
IIPM Best B School – EVENTS
IIPM conceptualized the grand final of Dare ‘10 — the most prestigious of international B-school student quizzes
King of loyalty brands
• LIC • SBI • TOI • Airtel • Maggi
For the second year running, LIC tops the list of King of Loyalty Brands. Recognising market dynamics, LIC changed gears from an investment body to a marketing one and that has worked wonders. Amidst volatility when FIIs fled the market, LIC invested in tumultuous times to restore confidence. No wonder when all players witnessed negative growth, LIC’s premium collection grew by 20%.
Most Visible Brands
• Vodafone • Airtel • Coca-Cola • Pepsi • Reliance Communication
Vodafone’s Zoozoos, Airtel’s celeb-overdose ads and Reliance Communication’s GSM foray made the three telcos the Most Visible Brands. Following them closely were the thirst quenchers Coca Cola & Pepsi. The former with its ‘Little Drops of Joy’ corporate campaign and Pepsi with its Youngistan campaign grabbed the eyeballs of all & sundry.
For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...
IIPM B School on Twitter
1 lakh copies sold in less than 10 days of Arindam Chaudhuri’s “Discover The Diamond In you”
IIPM 3-year full-time Integrated (MBA BBA) Programme
IIPM 2-year full time Programme (leading to the award of the MBA degree from IMI)
B-schools expect higher rate of campus placements this year
Arindam Chaudhuri (IIPM Dean) – ‘Every human being is a diamond’
IIPM Best B School – EVENTS
IIPM conceptualized the grand final of Dare ‘10 — the most prestigious of international B-school student quizzes
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