Wednesday, June 06, 2012

IIPM Prof. Rajita Chaudhuri on THE COMPETITIVE SPIRIT

Cicero's Carnival is the biggest carnival in the country for school students. It started as an experiment and today it has grown into a big event which sees participation from all schools across the country.

We at IIPM believe your education is incomplete if all you did in school was study! There are various other activities that 'teach' you more than just course books, the most important being the sports field. It teaches you one of the most important lessons in life and that is, how to deal with failure. You learn that it's ok to fail and it's ok to commit errors. Most importantly you learn that failure is not final for there is always another game that can be won.

Cicero's Carnival gives students a chance to rediscover themselves as they compete with the best players across the country. It gives students a chance to develop their competitive spirit and put in a good fight, for nothing is more satisfying than emerging victorious against strong competition. After all, competitive spirit is not about wishing the other to fail but rather is about pushing yourself to excel and exceed that standards of excellence established by your peers. Victory is not just winning but also about being able to tell after a fight that “I gave it all I could. I gave it my best'. That is also the spirit of Cicero's Carnival. It's not just about winning or losing; it's about learning to develop that 'competitive spirit'. The various competitions at the carnival are designed to help you excel as an individual as well as a team. As the saying goes “If you think you think you can, you can”. The carnival is a place where you can test your beliefs and your competitive spirit.

Cicero's Challenge gives students that chance to come out of their class-rooms and have fun while they compete with each other. It gives them a chance to think beyond and dare to do different things. This is what drives IIPM and we passionately believe that if you dare to do things that you believe in, then you are bound to achieve success.

It gives me immense pleasure to see how this carnival has grown, and how every year thousands of students come to attend it. There is no greater satisfaction than to see these very young and very bright minds come here and not just sincerely and passionately compete with each other but also have fun, make new friends, discover their hidden potential and take away not just some fabulous prizes but also some fantastic memories.

I hope as you read this special edition, you too get a feel of the carnival atmosphere and the competitive spirit with which the environment was abuzz that day.

Tuesday, June 05, 2012

IIPM Rajita Chaudhuri on 'GOOD IDEA IS GOOD BUSINESS'

Good ideas make you rich but not the reverse. As William Cameron said, “Money never starts an idea, it’s the idea that starts the money.” If you have an idea that came out of your passion for something and not for the objective of making money, it’s going to make you a lot of money, for that’s what makes legends. Not just the knack of inventing and creating new ideas but even the ability to identify the potential of new ideas is what makes businesses successful. A genius is someone who can make use of the simplest of ideas. In fact, the simpler an idea, the more profitable it is. Think about ‘Hotmail’, a simple idea of sending mails for free over the internet, which made its founder Sabeer Bhatia richer by $400 million back in 1997. PayPal, a simple idea of making payments online, made its founders richer by $1.5 billion when eBay bought it. Instagram, the most recent company creating waves, is also a simple idea. In fact, it’s not even a new idea, for Flickr does the same; just that it’s for the web while Instagram is for the mobile. Flickr also made money for its founders when it was bought by Yahoo! a few years back

A successful businessman is one who keeps an eye open for ideas with potential. When eBay acquired PayPal, it saw a potential and today, Paypal is contributing in revenues as much as eBay’s core business. Something similar is what Mark Zuckerberg saw in Instagram. Those were not the profits of the company but its potential to grow which attracted him to it; for no one understands the model of establishing an audience before generating sales better than him. When he made Facebook in his Harvard dormitory, he wanted it to become popular, to be liked by youngsters and not make money. Instagram, too, was made with the same philosophy and is loved by its users. They love it so much that they would not move to any other application easily. Love is what makes the world go round; surprisingly, even the business world, and no one knows it better than Apple. It is most loved, has a cult-like following and its consumer base is most loyal. Michael Dell once said that Apple should close down while it still had something to return to its investors. This same company today has passed Exxon-Mobil as the world’s most valuable company and has bigger financial reserves than the US government! For a company that many thought would close down soon, it’s not done too bad. Even though Steve Jobs is no more with us, but the world will not forget him for his iPad. It was a new way of looking at the dying market of tablets. Thanks to the iPad, the tablet market is the most thriving one with new consumers being added every day.

In fact, his iPad has been responsible for infusing fresh life not just into the tablet market but into so many others too. Magazines and newspapers are finding an innovative way to increase the life span of their products. The iPad has made magazines more user friendly, more trendy and more attractive. Schools are finding it easier to teach reluctant kids, making subjects more fun and the teaching style more interactive. It’s Apple and it’s iPad and iPhone that started a whole new business of ‘apps’ and one company for sure (Instagram) is thanking Steve Jobs today for making them billionaires!

A good idea has the power to change a lot of things and inspire so many others too. In fact, one idea can take so many different proportions that could have never been imagined. As Pablo Picasso said, “I begin with an idea and then it becomes something else.” The iPad was just an idea and today it is the new way of doing business for many companies.

Similarly, Hunger Games was just an idea for a novel and today it has spawned so many businesses. When Suzanne Collins wrote the book, little did she know the ripple effect it would create. Even before the film was released, Lionsgate, its producers, and a host of others built a whole world of marketing around it. Set in the future, the movie is about a place named ‘Capitol’, which selects a boy and a girl from the twelve districts that it governs and makes them fight to death on a live television show, for the thrill of the Capitol’s residents and to keep the districts under full domination. It revolves around a brave girl who is also a sharp shooter and how she not just wins but changes the rules of the game too. A movie that keeps you at the edge of your seat right till the end is also an important lesson in marketing. In a world full of male superheroes, here comes a young ‘girl-superhero’. The audience loved her for they had seen none like her. Her powers (shooting with a bow and arrow), too, were not in-born but could be nurtured. She was a dream that could be achieved and her effect on the young audience has worked like magic. The idea of the story was so brilliant that it influenced many. China Glaze, a cosmetics company, has launched a Hunger Games-inspired nail polish line and yes, you guessed it, it has twelve shades – one for each district. Never to be left behind, Facebook has a game called The Hunger Games adventures, where players build their own traps, concoct potions and even grow food. New York Sports Club has launched a new workout inspired by Hunger Games, which has moves like those used by the girl Katniss and her friends for survival. The winner of the workout is the one who is fit to survive the treacherous arena that Katniss survived in the movie. Very soon, we might see a Barbie changing from a dainty little girl to one with a bow and arrow like Katniss (Jennifer Lawrence), the new heartthrob of young fans. The sound track of the movie soared to the number one slot, making the singer Taylor Swift most wanted. It’s remained the top film for three weeks and even the mighty Titanic could not overshadow it. Doing a business of over $300 million, the film shows no signs of slowing down and neither do the marketers who just can’t stop finding ways of making the most of this mania.

One story changed the fortunes of not just the author (she is the best selling author on Amazon and everywhere else), but also of a host of other businesses. The power of an idea could not have been better explained than the way it was done in the movie Inception, where Leonardo DiCaprio is on a mission to plant an idea in the mind of the heir of a business tycoon to dissolve his deceased father’s business empire. He rightly says, “What’s the most resilient parasite? An idea. A single idea from the human mind can build cities. An idea can transform the world and rewrite all the rules.”

In fact, a whole lot of new inventions are doing just that. If the iPad shook up the world in 2010, then wait to see what these can do. A new technology named DIDO will eliminate the need for cell phone towers and you can say goodbye to slow download speeds forever. There is a printer, which will be able to print skin. You can keep your palm on the device and the cartridges filled with skin cells will print out your skin. Although still in the development stage, a lot of burn victims and soldiers are eagerly waiting for it.

There is going to be a world of opportunities that is going to open up; just keep a lookout for the new ideas around you and within you. Be not afraid of expressing your view even if it sounds silly; for most often, that is the foundation of a successful idea. As Einstein said, “If at first it’s not absurd, there is no hope for it.” Remember that there is nothing more powerful than a good idea. Have faith in your ideas and don’t let somebody’s yawn or sneer kill it. You owe it to yourself and the world, for you know what a good idea can do.

Monday, June 04, 2012

A Political Yawner In The Making

The merger of Chiranjeevi's PRP with the Kirankumar Reddy-led Congress may prove to be successful in staving off the Opposition's bid to unsettle the government but it will surely make Andhra politics extremely boring, feels Naresh Nunna.

Vaudeville refers to a stage-variety entertainment show, featuring a series of short acts, songs, dances, acrobatics, comedy skits and animal acts; 'turnaround' denotes a film that has been abandoned by a studio; 'unbilled role' means a supporting role for a major star. Now let's put these jargons to use. In Andhra, a vaudeville-like PRP has made a 'turnaround' by merging with the Congress, confining PRP founder and megastar Chiranjeevi (Chiru) to an 'unbilled role'.

Before and during the launch of the much-hyped PRP, TSI had foreseen the possible walk-on (minor brief role) of Chiru in the political arena. The predictions were not based on wild political speculation but on psephological hypothesis. When the second daughter of Chiru eloped with her friend and got married, it was said that it was a conspiracy hatched to embarrass Chiru by Congress leaders who allegedly paid for the travel and stay of the young couple and the hefty legal fees. Chiru was then unsure about his entry into politics. Chiru made up his mind for a counter-attack with his own political outfit. A real leader would not have been impulsive and no party should have its roots in personal whims.

“A real leader should not be impulsive. It is not a film, there is no avenging hero. Despite his huge fan following, which could be equal to that of the legendary N. T. Rama Rao’s, Chiru was at receiving end, owing to his imprudent steps,” noted psephologist Ramalingam D. Vavilala.

PRP was confined to winning just 18 seats in the 294-member state Assembly in the 2009 elections. In a jolt to his personal ambitions, he was unsuccessful in his native district where he lost to a Congress lady. The actor managed a narrow win in Tirupati, one of the two seats he contested for the Assembly.

“It is not a debacle for a new entrant. It was wrongly perceived to be disastrous since the expectations were high. Though PRP won only 18 seats, its contestants came second in 34 Assembly constituencies. Garnering 17 per cent of the total votes, PRP played a key role in deciding the fate of 65 seats,” Vavilala added.

According to political analyst and senior journalist Ashok Tankasala, Chiranjeevi is an unfazed romanticist, a wrong man in the political paradise.

“The romanticist generally has strong likes and dislikes, irrespective of logic. With all his emotions and fancies, he dreams, imagines, sometimes they are utopian. The flip side of the romanticist is that he is aware of no reality, no rationale, and no logic,” Tankasala told TSI.

If Chiru had been a romanticist in the classic sense of the term, he could have learnt a lesson from the outcome of 2009 elections. It was the first time that his romanticism was faced with the hardcore reality outside. But, the election results did not change the man. An over-ambitious Chiru failed to generate a sense of confidence among its people. During the days of preparation, his discussions with the intellectual gentry merely resembled his sittings with film directors.

“Chiranjeevi tried to fill the voids within, being formed by more than three decades of ignorance - an ignorance of reality,” political commentator Sanjiva Reddy said. Juxtaposing the icons of Gandhi, Mother Teresa with Phule and Ambedkar led to further confusion. In fact, his party's slogan was also very filmy: 'preme lakshyam, seve margam (Love is the destiny and service the only means.' He started disappointing his followers at the very first meeting at Tirupati when he read out a prepared speech.

Chiru became a virtual non-entity in state politics and Y. S. Rajasekhara Reddy's sudden demise changed the political equations in Andhra Pradesh. The Congress high command started experimenting with the veteran K. Rosaiah. Now, a new guinea pig in the shape of Kirankumar Reddy is being used with the sole aim of ending ‘YSRisation’ of the state Congress. This gradually isolated Jagan and ensured his exit from party. The issue of a separate Telangana state also jolted state politics. There were serious doubts about the survivability of the government.

“Appointing Srikrishna Committee to study the feasibility of a Telangana state was the first move of the Congress high command. The Telangana ferment was pacified for time being,” Reddy said. Referring to the allurement of Chiranjeevi by the Congress, senior political analyst Prakash Tadi said that the Congress clinched an instant victory with the merger of PRP as ''victories in politics are (must be) immediate and momentary''.

“Individually speaking Chiru is a weak politician. The present CM, Kirankumar Reddy is a constituency-level leader. But, the strategic combination of these two feather-weight champions marked a remarkable victory over the two gigantic figures of Y. S. Jaganmohan Reddy and N. Chandrababu Naidu,” he told TSI.

Naidu dare not go for a no-confidence motion against the present government as it could become ‘counter-productive’. Jagan, who bragged that the government is running at his mercy, is now in a fix as he is uncertain of his strength, after the merger. Some MLAs in the Jagan camp are gradually distancing themselves from YSR's son and are reiterating their loyalties to the high command.

By roping in Chiranjeevi, the Congress, which has 155 MLAs, is now confident of facing a trial of strength in the Assembly. But Chiru's romanticism won't go away. After coming out of 10 Janpath, he said his party merged with the Congress to fight more fiercely for social justice. Since his feeble shoulders could not bring about any change, he decided to take the support of the more muscular Congress. Chiru's romanticism may turn Andhra politics into another yawner (a boring film).

Friday, January 20, 2012

THE STUDENTS BRANDED THE CONCEPT OF DIVINITY AND FAITH IN ALL OF THESE PLACES IN AN EXCLUSIVE WAY...

IIPM: What is E-PAT?

It was an elegant morning when we started our excursion of the old fort, followed by Humayun Tomb, where the students were exposed to the exclusive Mughal sculpture. “This place made me very emotional and I liked how the IIPM students expressed the tomb,” feels Simona Pasinelli – one of the Italian student. After finishing our session with the extravagant tomb, we took them the group to the fantastic Qutub Minar and the students felt that the story behind making this tower was a fantasy. After such an awesome visit we took them to taste some authentic Indian cuisine in Delhi Haat for a scrumptious lunch. And with that we completed our cultural tour in the cosmopolitan capital of this country. But an excursion for Europeans visiting India is incomplete if they don't visit at least one divine city and the elegant Taj Mahal.

Our next excursion was in the holy city of Amritsar and we headed towards the Golden Temple. The very first glance of the Golden Temple shining bright in the sunlight amazed everyone. The divine phrases from Guru Granth Sahib attracted everyone's attention despite of the fact that most of the Italian students didn't understand the language. “Language is not required to connect yourself to the Almighty,” is what Marco Inversini – one of the Italian students remarked while we were moving out of the Golden Temple. The visit to Amritsar would not have been complete without going to the wagah Border for the very famous Flag Lowering ceremony. The passion with which the IIPM students explained the significance of the very famous ceremony very well highlighted their patriotic feelings. The Italian students were highly impressed by the chaismatic personality of the Indian Army personnel.

Our next trip was to Agra-which reflected the Mughal culture. Now it was the time to introduce them to the Indian Art and Laterature.

Our next aim was to show these students Indian art. It was a seminar with Prof. Rajeev Lochan that took us all to the National Gallery of Modern Art in New Delhi. Prof. Lochan expressed his views on modern art. He also threw some light on the lives and works of Rabindranath Tagore and Sri Abanindranath Tagore. The seminar was followed by a visit to the gallery where the students appreciated the art of various artistes. The Italian students were very excited to see the beautiful work of art and had a great time comparing Indian Art with the Italian Art.

Visit below mentioned IIPM articles.
IIPM Mumbai Campus
Planman Technologies is Leaders in educational publishing solutions
IIPM - Admission Procedure

Wednesday, November 23, 2011

In the port town of Vizag for a soiree of the sun-and-sand kind…

IIPM Mumbai Campus

Port of pleasure

Name a beach in India. Go on, admit it: some Goan beaches would have been on the top-of-the-mind even though you may not have named it. And those of you, who considered consulting Google for an answer, welcome to the club. The quest for a healthy dose of pure unadulterated sunshine and the desire to witness some sand-sea bonhomie led me to the east coast of our country. I was headed for Vizag.

Visakhapatnam or Vizag was one of the first places along the coast where the French and later the British set up shops, as this region was known for its natural port. The sea is unnaturally deep out here as the continental shelf (Google tells me) suddenly falls, allowing heavy vessels and ships to come really close to the port.

Today, Visakhapatnam is a moderately crowded place and as I winded through the streets I traced the footsteps of many a tourist who had walked these pathways before me. The rental car meant to take me around had not yet arrived at the hotel, so I thought of checking out one of the testimonials of local creativity: sandalwood sculptures. Exceptionally beautiful, these handicraft sculptures had a kind of finesse which… My phone rang and it was the receptionist from the hotel lobby telling me that my car had arrived. I was soon taken to the Ramakrishna Beach, one of the most popular beaches in the city. Just in time for that magical-every-time moment of the setting sun, there was quite a crowd on the beach – some seated, some sauntering. The sun hanging low on the horizon and the silhouettes of the strollers made the scene surreal.

The next day, Borra Caves was first on the itinerary. Deep in the heart of the earth – the deepest in India – are these breathtaking natural formations lit up in many colours by artificial lights, giving the place an extra-terrestrial feel. After the cavernous affair, I emerged fully exhausted but overwhelmed by the natural heritage of this land. Recently modernised by the Tourist Dept. of Andhra Pradesh, the caves also house a temple for Lord Shiva after a structure resembling the Lingam, or the phallic symbol of the deity.

On the Vizag-Bhimli Beach Road is the Tenneti Park, and that, arguably – however, much I know I’m not exaggerating – is the most beautiful place in all of Vizag. At sunrise, the air is filled with a mystical mist and the ocean turns orange. It’s a true spectacle of nature and is one of the sharpest memories I have of Vizag.

Other locations that must not be missed when you are in the port town of Visakhapatnam are Araku Valley, Kailasagiri and Simhachalam. Be it trekking through caves or sitting and watching the sun set over the horizon, the ‘Goa of the East Coast’ as Vizag is also known, will not disappoint.

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM ranks No 1 in International Exposure in the 'Third Mail Today B-School Survey'
Management Guru Arindam Chaudhuri Dean Business School IIPM
IIPM Excom Prof Rajita Chaudhuri
Kapil Sibal’s voters want Jan Lokpal, not Government-proposed Lokpal Bill
IIPM: What is E-PAT?
"Thorns to Competition" amongst the top 10 best sellers of the week.
IIPM RANKED NO.1 in MAIL TODAY B-SCHOOL RANKINGS
'Thorns to Competition' - You can order your copy online from here