Maruti has powered its way to CRM, retention – and satisfaction!

IIPM MANAGEMENT INSTITUTE
So the sale is made! The salesman, customer and the company are all happy! What next? The hunt for another “prospective” customer? Well, that’s the story of many traditional companies – but some of them have already closed shop, a few are dying and the rest just lingering around.

So, what went wrong? Well, while most companies believe a sale is the end of the marketing exercise, the truth is that “the sale” is just the beginning of the script to success. Companies who have smartened up to this, are now realizing the value of customer retention and customer relationship management.

Given below is the case of a company, which has consistently been top of the charts on customer satisfaction... read on.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative

For More IIPM Info, Visit Below......
http://mba-institute.blog.co.uk/
http://top-school.blog.co.uk/
http://best-b-school.blog.co.uk/
http://come-in-iipm.blog.co.uk/
http://the-great-iipm.blog.co.uk/

‘Ringing’ in changes!

IIPM PUBLICATION

Now, go where ever, do whatever!
If you thought effective advertising communication was always about differentiating yourself from the rest of the herd, think again! Here comes cellular goliath Bharti Airtel, which is now seeking to simply take forward the wheel which Hutchison Essar invented.

Yes! Airtel has unleashed a national ad blitz, with the suspiciously familiar tagline: Go wherever, do whatever (Remember: Hutch’s ‘wherever you go, our network follows’)! Of course, it is one step ahead on arch rival Hutch’s communication, emphasizing not just the robust 23-circle network that Airtel enjoys, but also aptly positioning the bouquet of Airtel’s value added services (gaming, music, videos, et al). For the creatives, Bharti has roped in the services of Rediffusion DY&R. The all-encompassing positioning from Airtel comes in the wake of the burgeoning smart phone business with hiend handsets, enabled with convergence technology. Airtel’s new communication is designed to allow the operator to cash in on its value added offerings, giving birth to newer revenue streams. “Airtel has long been a clear leader in the telecom business, and has behaved as a leader should , ” points out KS Chakraborty National Creative Director of Rediffusion DY&R.

And if you’ve not managed to catch the first few ads of the series on the idiot box lately, they showcase three girls in a tent perched in some remote corner of the country, having a great time staying connected with civilization, thanks to Airtel’s voice and data services. For those impressed with Airtel’s previous blockbuster (scenes from history...) ad offering, this one may be a bit of a dampner from the telecom major with the largest subscriber base in the country.

Edit bureau: Venus Kuiya

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative

For More IIPM Article, Visit Below.....
IIPM Alliances
Reverse talent drain – this time, from the Gulf
IIPM Academics : Global Outreach Program
Ms. ‘Write’ Woman
The Diwali range (of Barista) will be targeted at the upmarket or ...
IIPM Academics : Curriculum
IIPM : WHAT’S SECURITISATION?
Wal-Mart cannot rely solely on everyday low price strategies, it ...

All eyes on the telly!

IIPM MANAGEMENT INSTITUTE
Desi brand Godrej is toying with the idea of foraying into the television segment, an area that is dominated by players such as Samsung and LG. At present, Godrej manufactures appliances like washing machines, refrigerators, DVD players, microwave ovens and air-conditioners, and feels televisions would be the next logical step for it to complete its product portfolio. The company says that it is studying the market closely and will not force an entry. For one thing, it is waiting to see how LCD and plasma televisions work out in the Indian market, as a large number of replacement purchases for television owners in metros are geared towards flat panels. There’s also a buzz that the company is thinking about entering the low-end colour television segment.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative

Don’t call them flights of fancy

IIPM PUBLICATION
And today, perhaps the aviation industry serves as an essential link, not solely for domestic and international travel and trade, but also for bridging the distance gap essential for the growth of many other sectors in the country and outside it. According to International Aviation Transport Association (IATA), the Indian aviation market is only experiencing a boom, which will carry on for quite a number of years to come. From the current 25.5 million passengers carried during the previous fiscal, the domestic industry, according to Centre for Asia-Pacific Aviation (CAPA), is all set to breach the 60 million mark by 2010, with the low cost airlines understandably enjoying a lion’s share of 70%! The aviation industry is not just growing, but growing multiplicatively!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative

For More IIPM Article, Visit Below....
Vikram gives due importance to manufacturing excellence
Premium Segment Motorbike and Mini Car!
It’s going to hurt us for sure
Qualis is an older vehicle...

The politician in him refuses to die, so what if it brings trouble to his own party and the Prime Minister

IIPM MANAGEMENT INSTITUTE
At 76, his body might be tiring but the fire in his belly for social equality and communal harmony is very much alive. The Human Resource Development Minister Arjun Singh, of late, has been using a walking stick, but his political instincts are as sharp as ever. Be it championing the singing of India’s national song on its 100th anniversary (see the next article), implementing OBC quota in higher educational institutions, or ‘amending’ the NCERT syllabus, each one of his decisions, has created ripples across political waters in the country.

Singh’s decision to make singing of the national song, Vande Mataram, mandatory for all schools, and most importantly madarsas, angered some Muslim clerics. Said Maulana Ahmad Bukhari of Jama Masjid, Delhi, “This order hurts our sentiments. Muslims pray only to one God, Allah. This is why we can’t chant Vande Mataram.” Singh quickly amended the order making such a singing optional. BJP lapped up the issue as another sign of minority appeasement.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative