Thursday, September 06, 2012

IIPM Prof Rajita Chaudhuri's Review on Thoughts and Courage

IIPM Faculty Rajita Chaudhuri's Review on Thoughts

A person who can control his thoughts, a person who has a strong mind is the one who achieves the most. As someone said, “As you think, so shall you become.” Think about what you are planning to do today, for your thoughts become your actio ns. If your thoughts match your plans, only then will you succeed. The book Think and Grow Rich by Napoleon Hill says that if you have a burning desire to achieve something, you will get it, for that [burning desire] will help you overcome all obstacles and opposition. Thoughts become things, and as Hill puts it, “All achievements, all earned riches have their beginning in an idea!” So find that idea which will engulf you and make you work towards it like a man possessed, and you will never look back.

Both your thoughts and actions finally decide your future. So think right – this will help you to plan right. Before that, de-stress and declutter your life; simplify it so that you can focus on the really important stuff. Finally, once you have decided on something, don’t let anybody in the world change it... Just do it! Read Complete

IIPM Prof Rajita Chaudhuri's Review on Courage

Success also comes when you have the humility to accept you were wrong and change your course of action. The most difficult words to say are “I am sorry” and ‘I was wrong”. People who have the courage to use these words win in the long run.

In fact, it’s so important to accept your failures that kings of medieval times kept court jesters, who were allowed to comment on the king’s failures; something others dared not to do. Read Complete



Tuesday, August 14, 2012

Sacrosanct snakes

Thousands descend on Battis Shirala every year to worship live snakes on Nag Panchami commemorating the slaying of Kalia, the evil serpent by Lord Krishna. Shruti Murkutkar looks at the spectacle 

In common parlance, a snake usually has negative connotations: it is a deadly creature not to be trusted. But in the small town of Battis Shirala, 60 km from Sangli, people not only live in harmony with poisonous snakes but also worship these objects of dread.
Thousands of devotees descend on the town – it got its name because it is located amid a cluster of 32 big and small villages – on Nag Panchami day every year.

The day commemorates the legend of Lord Krishna’s slaying of Kalia the evil serpent. 

In Maharashtra and elsewhere in India, the usual practice is to worship snakes in the form of clay and mud idols installed in temples and homes. But the residents of Shirala do not believe in paying obeisance to inanimate snakes. They catch live snakes, often poisonous ones, and then shower their faith on the serpents.

A hilly town nestled in thick forests, Battis Shirala has no less than 75 snake mandals (clubs). It is not without reason that it is referred to as a land of snakes.
The villages around the densely-populated Battis Shirala are infested by snakes because, as the locals point out, the land here is soft and the climate is humid round the year.

The sarpanch of Battis Shirala, Devendra Patil, says Nag Panchami has been a huge religious occasion for these villages for over a hundred years.

But it is believed that the tradition began much earlier than only a hundred years ago. There are references to the snakes of Shirala in the songs of renowned 17th century Marathi saint-poet Samarth Ramdas.

Ramdas had travelled from Kolhapur to Shahapur in the year 1645 and was believed to have passed through Shirala.

RC Dhere, an authority on the literature of the Marathi saints, has also cited the Nag Panchami festival of Shirala in one of his books.
Snakes are such an integral part of the existence of these villagers that many residents of Shirala sport cobra tattoos. Shirala also has a town square called Nag Katta.

A sea of devout humanity converges on the town on the fifth day of amavasya (no moon day) in the month of Shravan to worship the snake god. On this day, people offer milk, bananas and coconut to snakes.

In run-up to the Nag Panchami festivities, after Ashadi Purnima, the villagers of Shirala fan out in different directions and start hunting for live snakes and poisonous cobras in nearby forests. The snakes are traced with the help of the trail thet they leave behind on the soil as they slither around.

The villagers are expert snake catchers and employ the usual methods of trapping a serpent. A stick is placed on the snake’s tail to prevent it from getting away and then the serpent is grabbed just below its hood and stuffed into a gunny bag or a mud pot.
On Nag Panchami day, the mandals (snake clubs) carry these snakes in a procession to a temple, where they seek the blessings of the goddess Amba Bai.

The captured snakes are then taken to Gorakhnath Temple for further rituals. People feed milk to snakes and perform special pujas.

The villagers take special care to ensure that the snakes are not injured during the annual festival. Once the rituals are over, the reptiles are released into their natural surroundings and allowed to return to the spots from where they were originally caught.
Shirala has followed this custom since well before the cobra was put on the list of protected animals under the Indian Wildlife Act 1972.

Legend has it that on the day of Nag Panchami, saint Gorakhnath once visited the town and stopped by for alms at the residence of a ‘Mahajan’ family, and demanded alms.

There he saw some women worshiping images of large snakes drawn on a wall. Touched by this gesture and impressed with their love for animals, the saint presented them with a live snake and instructed them to worship a live snake every year.

Since then snakes are worshipped in every village of Battis Shirala. Nag Panchami is today as much a social event as it is a religious occasion with entertainment and competition thrown in.

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Wednesday, June 13, 2012

IIPM Faculty Rajita Chaudhuri on 'DO NOT BE AFRAID TO LEAD'

“Men rule because women let them. Male misogyny is real enough, and it has dreadful consequences, but female misogyny is what keeps women out of power.” --Germaine Greer

“What will electing a woman PM do for Australian women?” --Sun Herald, June 28, 2010

For any company to be truly successful and for any country to truly become a powerful nation, the rule is the same – making the women powerful. If there is one country that has done it and shown the world what a difference it can make, it’s China. Compared to 1949, the status of Chinese women as of today has changed significantly; and this has been possible due to (apart from numerous other factors) one milestone, which came when in 1954, a clause on men and women being equal was included in the country’s constitution. This meant that women had the same status as men; politically, economically, culturally and educationally, in all aspects of life. Additionally, this equality status became formally protected by law. China was now ready to take on the world, because a country that looks after its women grows the fastest. It is the best growth strategy that any company or country can adopt. After all, the world’s greatest unexploited economic resource is the female half of the population. The ones who have this foresight will stay ahead of competitors and lead.

One organization that realized this early was Google. When Marissa became the first woman engineer to be hired by Google, this is what Larry Page and Sergey Brin told her, “You know, we have seven engineers, and they’re all guys. But we’ve thought a lot about how we want to start our company, and we’ve read a lot of books, and we know that organizations work better when there is gender balance. So it’s important to us that we have a strong group of women, especially technical women, in the company.” Today, numerous Fortune 500 companies are being headed by women. They bring along with them two qualities, which are distinctly female; that of ‘patience and compassion’, which makes them better leaders. It’s said Krishna was a better leader than Ram because he had these two qualities, which Ram did not have. So though Ram became the perfect man, it was Krishna who became the perfect leader. 
 
 

Monday, June 11, 2012

IIPM Prof. Rajita Chaudhuri on 'DO NOT BE AFRAID TO DARE'


“Attacking is the only secret. Dare and the world always yields; or if it beats you sometimes, dare again , and it will succumb.” --William Thackeray

Do not be afraid to do different things; things, which had never been done before by any woman; for if a whole lot of women had not dared, the world would not have been the way we see it today.

If she had not dared to enter a “man’s profession”, we would not have discovered radium. Marie Curie went on to become the first woman to win the Nobel Prize; and she said, “Nothing in life is to be feared. It is only to be understood.” If it hadn’t been for these daring women who took enormous chances and made great discoveries in spite of or rather because of the resistance they faced in the male-dominated field, a lot of mysteries would not have been solved. If research is to be believed, then according to the book The Madame Curie Complex, women scientists have often asked different questions, used different methods, come up with different explanations for phenomena in the natural world, and in doing so, have transformed forever a scientist’s role. They have also proved that the concept of ‘male professions’ is a myth. If decades ago, Madame Curie had to fight hard against the general perception of people that science was not for women, then today a whole lot of women are fighting the perception that ‘technology’ is not a field for women. Those are daring women like Sheryl Sandberg and many more who have worked hard to change this mindset and pave the way for future female leaders. It’s not surprising that this time, IBM decided to appoint Virginia Rometty as its first ever female CEO, something unheard of in technology companies. However, women like Meg Whitman (e-Bay) and Carly Fiorina (HP) have already shown that women are as capable of handling technology as men!

The world may not always have been fair to the fairer sex, but it has not deterred many from daring to live their dreams. According to an old Chinese proverb, women hold up half the sky. Do they get their ‘half’ of the pie on earth too? We still live in a world that does not do justice to women, and this fact has been highlighted in the numerous true stories compiled in a book aptly named Half the sky. The best part is that these are stories of courage, of hope. These are stories of how women across Asia and Africa turned oppression into opportunity. One story is of a Cambodian teenager sold into sex slavery who had the courage to run away and start afresh. Today, she runs a thriving retail business. Another heart breaking story is of a woman from Ethiopia who suffered devastating injuries during child birth. Not only did she fight for survival but in time, became a surgeon. Ordinary women, but with extraordinary stories. They may not have changed the world. No, not yet. But they dared to change their world; that’s what courage is all about.

It’s time each woman dared to change the rules and dared to live her dream. 
 

Friday, June 08, 2012

IIPM Faculty Rajita Chaudhuri on STICK OUT AND STICK ON!

The aim of a marketing campaign is to make the brand stick out in your memory. Being different, i.e., sticking out, helps in doing that. The golden rule being, do exactly the opposite of what the others are doing. This rule holds true everywhere; the way you dress, the way you apply for a job, the way you advertise and the way you speak. If everyone wears a casual attire to work, wear a suit to stand out. If every competitor of yours is using advertisements with more visuals and less text, do exactly the opposite.
An MBA from Texas desperately wanted to get into the company Accenture, but nothing worked. Ultimately, he decided to do something different. He created a website ‘Hire- MeAccenture.com’, which had his flashy photos, his blog and his resume. Yet another job seeker mailed a shoe with his resume stuffed inside it to his potential employer with a note “Just trying to get my foot in the door”. One even sent his resume in a pizza box with a note, “Delivering you a great candidate”. Sometimes, the gimmicks work and sometimes they backfire; but if you have it in you, then a little extra attention goes a long way towards achieving your goal.
So set a goal, a target for yourself, and chase it passionately, while keeping in mind the simple fact that to stick on to people’s minds and to be remembered; you need to stick out, and keep thinking of ways of doing things differently from the rest of the world. You will be noticed. Advertisers have been using this trick for decades. Earlier (even now), advertisers used beautiful women to sell just about everything. You have a beautiful woman in an ad for a razor, for a shirt, for a men’s deo, for a bike, for a car, for just about anything. Now they are using men to sell products used by women!
The rule is simple. If you want to succeed in this highly cluttered and competitive world, then work hard towards not just being good but also towards being different from others, so that you stand out from the crowd. Do not blend in. Make your own rules and you will be noticed. Being noticed is the first step towards success. So while making your strategies, remember, “Stick out, don’t blend in”!
 
 

Wednesday, June 06, 2012

IIPM Prof. Rajita Chaudhuri on THE COMPETITIVE SPIRIT

Cicero's Carnival is the biggest carnival in the country for school students. It started as an experiment and today it has grown into a big event which sees participation from all schools across the country.

We at IIPM believe your education is incomplete if all you did in school was study! There are various other activities that 'teach' you more than just course books, the most important being the sports field. It teaches you one of the most important lessons in life and that is, how to deal with failure. You learn that it's ok to fail and it's ok to commit errors. Most importantly you learn that failure is not final for there is always another game that can be won.

Cicero's Carnival gives students a chance to rediscover themselves as they compete with the best players across the country. It gives students a chance to develop their competitive spirit and put in a good fight, for nothing is more satisfying than emerging victorious against strong competition. After all, competitive spirit is not about wishing the other to fail but rather is about pushing yourself to excel and exceed that standards of excellence established by your peers. Victory is not just winning but also about being able to tell after a fight that “I gave it all I could. I gave it my best'. That is also the spirit of Cicero's Carnival. It's not just about winning or losing; it's about learning to develop that 'competitive spirit'. The various competitions at the carnival are designed to help you excel as an individual as well as a team. As the saying goes “If you think you think you can, you can”. The carnival is a place where you can test your beliefs and your competitive spirit.

Cicero's Challenge gives students that chance to come out of their class-rooms and have fun while they compete with each other. It gives them a chance to think beyond and dare to do different things. This is what drives IIPM and we passionately believe that if you dare to do things that you believe in, then you are bound to achieve success.

It gives me immense pleasure to see how this carnival has grown, and how every year thousands of students come to attend it. There is no greater satisfaction than to see these very young and very bright minds come here and not just sincerely and passionately compete with each other but also have fun, make new friends, discover their hidden potential and take away not just some fabulous prizes but also some fantastic memories.

I hope as you read this special edition, you too get a feel of the carnival atmosphere and the competitive spirit with which the environment was abuzz that day.

Tuesday, June 05, 2012

IIPM Rajita Chaudhuri on 'GOOD IDEA IS GOOD BUSINESS'

Good ideas make you rich but not the reverse. As William Cameron said, “Money never starts an idea, it’s the idea that starts the money.” If you have an idea that came out of your passion for something and not for the objective of making money, it’s going to make you a lot of money, for that’s what makes legends. Not just the knack of inventing and creating new ideas but even the ability to identify the potential of new ideas is what makes businesses successful. A genius is someone who can make use of the simplest of ideas. In fact, the simpler an idea, the more profitable it is. Think about ‘Hotmail’, a simple idea of sending mails for free over the internet, which made its founder Sabeer Bhatia richer by $400 million back in 1997. PayPal, a simple idea of making payments online, made its founders richer by $1.5 billion when eBay bought it. Instagram, the most recent company creating waves, is also a simple idea. In fact, it’s not even a new idea, for Flickr does the same; just that it’s for the web while Instagram is for the mobile. Flickr also made money for its founders when it was bought by Yahoo! a few years back

A successful businessman is one who keeps an eye open for ideas with potential. When eBay acquired PayPal, it saw a potential and today, Paypal is contributing in revenues as much as eBay’s core business. Something similar is what Mark Zuckerberg saw in Instagram. Those were not the profits of the company but its potential to grow which attracted him to it; for no one understands the model of establishing an audience before generating sales better than him. When he made Facebook in his Harvard dormitory, he wanted it to become popular, to be liked by youngsters and not make money. Instagram, too, was made with the same philosophy and is loved by its users. They love it so much that they would not move to any other application easily. Love is what makes the world go round; surprisingly, even the business world, and no one knows it better than Apple. It is most loved, has a cult-like following and its consumer base is most loyal. Michael Dell once said that Apple should close down while it still had something to return to its investors. This same company today has passed Exxon-Mobil as the world’s most valuable company and has bigger financial reserves than the US government! For a company that many thought would close down soon, it’s not done too bad. Even though Steve Jobs is no more with us, but the world will not forget him for his iPad. It was a new way of looking at the dying market of tablets. Thanks to the iPad, the tablet market is the most thriving one with new consumers being added every day.

In fact, his iPad has been responsible for infusing fresh life not just into the tablet market but into so many others too. Magazines and newspapers are finding an innovative way to increase the life span of their products. The iPad has made magazines more user friendly, more trendy and more attractive. Schools are finding it easier to teach reluctant kids, making subjects more fun and the teaching style more interactive. It’s Apple and it’s iPad and iPhone that started a whole new business of ‘apps’ and one company for sure (Instagram) is thanking Steve Jobs today for making them billionaires!

A good idea has the power to change a lot of things and inspire so many others too. In fact, one idea can take so many different proportions that could have never been imagined. As Pablo Picasso said, “I begin with an idea and then it becomes something else.” The iPad was just an idea and today it is the new way of doing business for many companies.

Similarly, Hunger Games was just an idea for a novel and today it has spawned so many businesses. When Suzanne Collins wrote the book, little did she know the ripple effect it would create. Even before the film was released, Lionsgate, its producers, and a host of others built a whole world of marketing around it. Set in the future, the movie is about a place named ‘Capitol’, which selects a boy and a girl from the twelve districts that it governs and makes them fight to death on a live television show, for the thrill of the Capitol’s residents and to keep the districts under full domination. It revolves around a brave girl who is also a sharp shooter and how she not just wins but changes the rules of the game too. A movie that keeps you at the edge of your seat right till the end is also an important lesson in marketing. In a world full of male superheroes, here comes a young ‘girl-superhero’. The audience loved her for they had seen none like her. Her powers (shooting with a bow and arrow), too, were not in-born but could be nurtured. She was a dream that could be achieved and her effect on the young audience has worked like magic. The idea of the story was so brilliant that it influenced many. China Glaze, a cosmetics company, has launched a Hunger Games-inspired nail polish line and yes, you guessed it, it has twelve shades – one for each district. Never to be left behind, Facebook has a game called The Hunger Games adventures, where players build their own traps, concoct potions and even grow food. New York Sports Club has launched a new workout inspired by Hunger Games, which has moves like those used by the girl Katniss and her friends for survival. The winner of the workout is the one who is fit to survive the treacherous arena that Katniss survived in the movie. Very soon, we might see a Barbie changing from a dainty little girl to one with a bow and arrow like Katniss (Jennifer Lawrence), the new heartthrob of young fans. The sound track of the movie soared to the number one slot, making the singer Taylor Swift most wanted. It’s remained the top film for three weeks and even the mighty Titanic could not overshadow it. Doing a business of over $300 million, the film shows no signs of slowing down and neither do the marketers who just can’t stop finding ways of making the most of this mania.

One story changed the fortunes of not just the author (she is the best selling author on Amazon and everywhere else), but also of a host of other businesses. The power of an idea could not have been better explained than the way it was done in the movie Inception, where Leonardo DiCaprio is on a mission to plant an idea in the mind of the heir of a business tycoon to dissolve his deceased father’s business empire. He rightly says, “What’s the most resilient parasite? An idea. A single idea from the human mind can build cities. An idea can transform the world and rewrite all the rules.”

In fact, a whole lot of new inventions are doing just that. If the iPad shook up the world in 2010, then wait to see what these can do. A new technology named DIDO will eliminate the need for cell phone towers and you can say goodbye to slow download speeds forever. There is a printer, which will be able to print skin. You can keep your palm on the device and the cartridges filled with skin cells will print out your skin. Although still in the development stage, a lot of burn victims and soldiers are eagerly waiting for it.

There is going to be a world of opportunities that is going to open up; just keep a lookout for the new ideas around you and within you. Be not afraid of expressing your view even if it sounds silly; for most often, that is the foundation of a successful idea. As Einstein said, “If at first it’s not absurd, there is no hope for it.” Remember that there is nothing more powerful than a good idea. Have faith in your ideas and don’t let somebody’s yawn or sneer kill it. You owe it to yourself and the world, for you know what a good idea can do.

Monday, June 04, 2012

A Political Yawner In The Making

The merger of Chiranjeevi's PRP with the Kirankumar Reddy-led Congress may prove to be successful in staving off the Opposition's bid to unsettle the government but it will surely make Andhra politics extremely boring, feels Naresh Nunna.

Vaudeville refers to a stage-variety entertainment show, featuring a series of short acts, songs, dances, acrobatics, comedy skits and animal acts; 'turnaround' denotes a film that has been abandoned by a studio; 'unbilled role' means a supporting role for a major star. Now let's put these jargons to use. In Andhra, a vaudeville-like PRP has made a 'turnaround' by merging with the Congress, confining PRP founder and megastar Chiranjeevi (Chiru) to an 'unbilled role'.

Before and during the launch of the much-hyped PRP, TSI had foreseen the possible walk-on (minor brief role) of Chiru in the political arena. The predictions were not based on wild political speculation but on psephological hypothesis. When the second daughter of Chiru eloped with her friend and got married, it was said that it was a conspiracy hatched to embarrass Chiru by Congress leaders who allegedly paid for the travel and stay of the young couple and the hefty legal fees. Chiru was then unsure about his entry into politics. Chiru made up his mind for a counter-attack with his own political outfit. A real leader would not have been impulsive and no party should have its roots in personal whims.

“A real leader should not be impulsive. It is not a film, there is no avenging hero. Despite his huge fan following, which could be equal to that of the legendary N. T. Rama Rao’s, Chiru was at receiving end, owing to his imprudent steps,” noted psephologist Ramalingam D. Vavilala.

PRP was confined to winning just 18 seats in the 294-member state Assembly in the 2009 elections. In a jolt to his personal ambitions, he was unsuccessful in his native district where he lost to a Congress lady. The actor managed a narrow win in Tirupati, one of the two seats he contested for the Assembly.

“It is not a debacle for a new entrant. It was wrongly perceived to be disastrous since the expectations were high. Though PRP won only 18 seats, its contestants came second in 34 Assembly constituencies. Garnering 17 per cent of the total votes, PRP played a key role in deciding the fate of 65 seats,” Vavilala added.

According to political analyst and senior journalist Ashok Tankasala, Chiranjeevi is an unfazed romanticist, a wrong man in the political paradise.

“The romanticist generally has strong likes and dislikes, irrespective of logic. With all his emotions and fancies, he dreams, imagines, sometimes they are utopian. The flip side of the romanticist is that he is aware of no reality, no rationale, and no logic,” Tankasala told TSI.

If Chiru had been a romanticist in the classic sense of the term, he could have learnt a lesson from the outcome of 2009 elections. It was the first time that his romanticism was faced with the hardcore reality outside. But, the election results did not change the man. An over-ambitious Chiru failed to generate a sense of confidence among its people. During the days of preparation, his discussions with the intellectual gentry merely resembled his sittings with film directors.

“Chiranjeevi tried to fill the voids within, being formed by more than three decades of ignorance - an ignorance of reality,” political commentator Sanjiva Reddy said. Juxtaposing the icons of Gandhi, Mother Teresa with Phule and Ambedkar led to further confusion. In fact, his party's slogan was also very filmy: 'preme lakshyam, seve margam (Love is the destiny and service the only means.' He started disappointing his followers at the very first meeting at Tirupati when he read out a prepared speech.

Chiru became a virtual non-entity in state politics and Y. S. Rajasekhara Reddy's sudden demise changed the political equations in Andhra Pradesh. The Congress high command started experimenting with the veteran K. Rosaiah. Now, a new guinea pig in the shape of Kirankumar Reddy is being used with the sole aim of ending ‘YSRisation’ of the state Congress. This gradually isolated Jagan and ensured his exit from party. The issue of a separate Telangana state also jolted state politics. There were serious doubts about the survivability of the government.

“Appointing Srikrishna Committee to study the feasibility of a Telangana state was the first move of the Congress high command. The Telangana ferment was pacified for time being,” Reddy said. Referring to the allurement of Chiranjeevi by the Congress, senior political analyst Prakash Tadi said that the Congress clinched an instant victory with the merger of PRP as ''victories in politics are (must be) immediate and momentary''.

“Individually speaking Chiru is a weak politician. The present CM, Kirankumar Reddy is a constituency-level leader. But, the strategic combination of these two feather-weight champions marked a remarkable victory over the two gigantic figures of Y. S. Jaganmohan Reddy and N. Chandrababu Naidu,” he told TSI.

Naidu dare not go for a no-confidence motion against the present government as it could become ‘counter-productive’. Jagan, who bragged that the government is running at his mercy, is now in a fix as he is uncertain of his strength, after the merger. Some MLAs in the Jagan camp are gradually distancing themselves from YSR's son and are reiterating their loyalties to the high command.

By roping in Chiranjeevi, the Congress, which has 155 MLAs, is now confident of facing a trial of strength in the Assembly. But Chiru's romanticism won't go away. After coming out of 10 Janpath, he said his party merged with the Congress to fight more fiercely for social justice. Since his feeble shoulders could not bring about any change, he decided to take the support of the more muscular Congress. Chiru's romanticism may turn Andhra politics into another yawner (a boring film).

Friday, January 20, 2012

THE STUDENTS BRANDED THE CONCEPT OF DIVINITY AND FAITH IN ALL OF THESE PLACES IN AN EXCLUSIVE WAY...

IIPM: What is E-PAT?

It was an elegant morning when we started our excursion of the old fort, followed by Humayun Tomb, where the students were exposed to the exclusive Mughal sculpture. “This place made me very emotional and I liked how the IIPM students expressed the tomb,” feels Simona Pasinelli – one of the Italian student. After finishing our session with the extravagant tomb, we took them the group to the fantastic Qutub Minar and the students felt that the story behind making this tower was a fantasy. After such an awesome visit we took them to taste some authentic Indian cuisine in Delhi Haat for a scrumptious lunch. And with that we completed our cultural tour in the cosmopolitan capital of this country. But an excursion for Europeans visiting India is incomplete if they don't visit at least one divine city and the elegant Taj Mahal.

Our next excursion was in the holy city of Amritsar and we headed towards the Golden Temple. The very first glance of the Golden Temple shining bright in the sunlight amazed everyone. The divine phrases from Guru Granth Sahib attracted everyone's attention despite of the fact that most of the Italian students didn't understand the language. “Language is not required to connect yourself to the Almighty,” is what Marco Inversini – one of the Italian students remarked while we were moving out of the Golden Temple. The visit to Amritsar would not have been complete without going to the wagah Border for the very famous Flag Lowering ceremony. The passion with which the IIPM students explained the significance of the very famous ceremony very well highlighted their patriotic feelings. The Italian students were highly impressed by the chaismatic personality of the Indian Army personnel.

Our next trip was to Agra-which reflected the Mughal culture. Now it was the time to introduce them to the Indian Art and Laterature.

Our next aim was to show these students Indian art. It was a seminar with Prof. Rajeev Lochan that took us all to the National Gallery of Modern Art in New Delhi. Prof. Lochan expressed his views on modern art. He also threw some light on the lives and works of Rabindranath Tagore and Sri Abanindranath Tagore. The seminar was followed by a visit to the gallery where the students appreciated the art of various artistes. The Italian students were very excited to see the beautiful work of art and had a great time comparing Indian Art with the Italian Art.

Visit below mentioned IIPM articles.
IIPM Mumbai Campus
Planman Technologies is Leaders in educational publishing solutions
IIPM - Admission Procedure

Wednesday, November 23, 2011

In the port town of Vizag for a soiree of the sun-and-sand kind…

IIPM Mumbai Campus

Port of pleasure

Name a beach in India. Go on, admit it: some Goan beaches would have been on the top-of-the-mind even though you may not have named it. And those of you, who considered consulting Google for an answer, welcome to the club. The quest for a healthy dose of pure unadulterated sunshine and the desire to witness some sand-sea bonhomie led me to the east coast of our country. I was headed for Vizag.

Visakhapatnam or Vizag was one of the first places along the coast where the French and later the British set up shops, as this region was known for its natural port. The sea is unnaturally deep out here as the continental shelf (Google tells me) suddenly falls, allowing heavy vessels and ships to come really close to the port.

Today, Visakhapatnam is a moderately crowded place and as I winded through the streets I traced the footsteps of many a tourist who had walked these pathways before me. The rental car meant to take me around had not yet arrived at the hotel, so I thought of checking out one of the testimonials of local creativity: sandalwood sculptures. Exceptionally beautiful, these handicraft sculptures had a kind of finesse which… My phone rang and it was the receptionist from the hotel lobby telling me that my car had arrived. I was soon taken to the Ramakrishna Beach, one of the most popular beaches in the city. Just in time for that magical-every-time moment of the setting sun, there was quite a crowd on the beach – some seated, some sauntering. The sun hanging low on the horizon and the silhouettes of the strollers made the scene surreal.

The next day, Borra Caves was first on the itinerary. Deep in the heart of the earth – the deepest in India – are these breathtaking natural formations lit up in many colours by artificial lights, giving the place an extra-terrestrial feel. After the cavernous affair, I emerged fully exhausted but overwhelmed by the natural heritage of this land. Recently modernised by the Tourist Dept. of Andhra Pradesh, the caves also house a temple for Lord Shiva after a structure resembling the Lingam, or the phallic symbol of the deity.

On the Vizag-Bhimli Beach Road is the Tenneti Park, and that, arguably – however, much I know I’m not exaggerating – is the most beautiful place in all of Vizag. At sunrise, the air is filled with a mystical mist and the ocean turns orange. It’s a true spectacle of nature and is one of the sharpest memories I have of Vizag.

Other locations that must not be missed when you are in the port town of Visakhapatnam are Araku Valley, Kailasagiri and Simhachalam. Be it trekking through caves or sitting and watching the sun set over the horizon, the ‘Goa of the East Coast’ as Vizag is also known, will not disappoint.

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM ranks No 1 in International Exposure in the 'Third Mail Today B-School Survey'
Management Guru Arindam Chaudhuri Dean Business School IIPM
IIPM Excom Prof Rajita Chaudhuri
Kapil Sibal’s voters want Jan Lokpal, not Government-proposed Lokpal Bill
IIPM: What is E-PAT?
"Thorns to Competition" amongst the top 10 best sellers of the week.
IIPM RANKED NO.1 in MAIL TODAY B-SCHOOL RANKINGS
'Thorns to Competition' - You can order your copy online from here

Sunday, November 20, 2011

Revolts in Europe have deep links with socialist movements

IIPM: What is E-PAT?

Why Karl Marx was right

2010 has been quite challenging for the European policy makers. European states including Greece, UK, France, Italy, Spain, Germany, Portugal, Romania, Slovenia, Lithuania and many more have been blazing due to incessant strikes one after the other. Starting from June 2010 to September 2010, each day was hectic for the state police trying to control agitations on streets led by different labour unions demanding wage increase, reforms in pension schemes and working conditions. Although these incidents seem apparently discreet, they have deep links with the socialist structure and mark the beginning of a full-fledged social movement.

German philosopher, sociologist and historian Karl Marx envisioned a new economic system, the foundation of which was to be dictatorship of the proletariats – the larger section of the society – and the state was to be responsible for safeguarding the interests of proletariats against the bourgeoisie. This later came to be known as 'Socialism.' But history is testimony to the fact that any nation that had experimented with socialism, had somehow failed to safegaurd the interest of proletariats and often saw discreet discontentment in the form of revolt or strikes. The Union of Soviet Socialist Republics (USSR) imbibed socialism in 1917 through the October Revolution led by the great visionary V. I. Lenin. However, the world witnessed that the experiment failed when USSR split in 1991. There were many reasons behind the failure including wars, famine in USSR, the short life span of the leader Lenin etc. Moreover, the irony in the case of USSR was: inspite of the fact that agriculture gets special focus under socialism, USSR witnessed drastic fall in agricultural output during the socialist era. Finally, while socialism was supposed to be dictatorship of proletariats, there was dissatisfaction among them which resulted in widespread revolts across USSR. Worse was the use of police force by leaders like Stalin to suppress such revolts. Even the socialist journeys of Central and European states like Romania, Bulgaria, though quite successful, were often knocked off by incidents of dissatisfaction among citizens.

Modern Europe can be considered in the same league. European states are increasingly incorporating socialist policies with time. History shows that the entire rebuilding and reconstruction of Europe was based on Keynesian theory. A more critical observation shows that many things are changing in Europe recently. Trade unions are gradually becoming more powerful. They have more influence over policymakers unlike in India or other mixed economies. In contrast, the bargaining power of the capitalist class and their dominance is declining. In totality, there are high chances that proletariats will overthrow pro-capitalist governments and establish socialist policies in full swing. This is what Marx had prophesised centuries ago. The transformation may not be so sudden and radical as Marx had said but there are all possibilities for a drive, a change or a transition. When and how? Even Karl Marx had not given a timeline!

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM ranks No 1 in International Exposure in the 'Third Mail Today B-School Survey'
Management Guru Arindam Chaudhuri Dean Business School IIPM
IIPM Excom Prof Rajita Chaudhuri
Kapil Sibal’s voters want Jan Lokpal, not Government-proposed Lokpal Bill

"Thorns to Competition" amongst the top 10 best sellers of the week.
IIPM RANKED NO.1 in MAIL TODAY B-SCHOOL RANKINGS
'Thorns to Competition' - You can order your copy online from here
IIPM Mumbai Campus

Thursday, November 17, 2011

Not just a beauty queen…

Management Guru Arindam Chaudhuri Dean Business School IIPM

What is “Turning 30” all about? What drew you toward this role?
“Turning 30” is about a girl who is turning 30. It’s a story of her trials, her tribulations, her joys and sorrows as she approaches her 30th birthday. Being an achiever, she is doing very well professionally and her life is going very well, all according to the plan. Thirty is kind of a benchmark that most people set for themselves; say by 30 we want to achieve all these things in life. She has achieved everything, but suddenly everything falls apart as she turns 30.The director came to meet me and I liked the story, premise, treatment, vision of the director, and I always appreciate real life characters as I can identify with them. Also, the movie is produced by Prakash Jha. I have always admired his work.

Ups and downs are a part of life; can you tell us of a time when you faced a crisis in your life, when you felt that your career/life wasn’t heading anywhere? How did you deal with such a situation?
I don’t consider any phase to be a ‘down’ in my life. I can’t remember a single moment when I was depressed. Being a runner, I exercise regularly, so I’m always charged with endorphins! I don’t feel depressed and despondent at all! I am somebody, who doesn’t get bogged down by things. My attitude is of someone who is ready to get up and get going. I don’t spend time thinking about the downs in my life at all. That’s why I’d say that I haven’t faced a period of depression in my life.

You were very active in sports and public speaking when in school. How did the thought of participating in beauty pageants occur to you?
Yes, I was an athlete and was very active in debates as well. I figured out that these beauty pageants were something more than just beauty. I thought I should give it a shot because it would be another feather to have in my cap. So, that’s how it happened.

Is there any advice that you’d like to give to the girls who aspire to win beauty pageants?
I think beauty with substance matters the most. So, if you’re not inherently beautiful, you can make yourself beautiful with intelligence.

So you’d say intelligence matters in these contests?
I would like to believe so! (laughs)

Share some memorable moments of the time when you were one of the contestants.
Oh, you know at that time, my excitement was all about being there and winning goody bags and so many gifts each day. Everyday we would come back and find new things on our bed, like a new camera, a pair of jeans etc. For me, all of this, plus just being on national television was very exciting.

Usually films are the next progression after beauty pageants. Is that how films happened to you?
I did television for four years before coming into films. At some level, I think, all girls want to be movie stars and beauty queens. And I had the same thought! But consciously, I never thought about it whether in school or in college. I got an opportunity to be a part of television. After that I had offers of films as well, but there was nothing that pleased me. There were roles where I had to be the hero’s girlfriend with just 5-6 scenes and that didn’t interest me. So, I chose to use my communication skills to my advantage and used that in television before graduating to films.

You have always done character-based roles and not tried out-and-out commercial Bollywood films. Why is that?
There are a lot of factors actually. First, I believe that every film is made for a commercial purpose. Every film is made to earn money. The idea of releasing a film and showing it to the audience means it’s a commercial film. Yes, some films might have a different scope and different budget, and small budget movies are meant to cater to a different audience. More than the intelligence of the script and story, I think the treatment of the film is very important. Whatever genre you make a film in, it should be real. That’s what I look for. For instance, “Rajneeti” was a film with a massive budget, but it had a ‘real’ element to it. So realism in the film is very important to me.

Which character is closest to your heart or the one which you could relate to the most?
I think Naina, my character in “Turning 30” is very versatile, aggressive and professional. Any girl in today’s age who works, has a job, is struggling, can relate to this character. So, this character has a very high identifiable quotient.

Apart from films and television, you’ve been involved in a lot of adventure. One of that is the F1 racing experience. Tell us about that…
Well, the fact that I’ve been into adventure hasn’t been a secret. And when they were looking for somebody to represent India, my name came up. I ride bikes. It was so exciting to be driving a car, which goes faster than a plane when it’s taking off! I wasn’t scared at all. Recently, I raced in a track in Chennai. It was the Volkswagen Polo Cup. All this is very exciting.

If you had to choose between adventure sports and movies as a career option, which would you pick?
Well in India, to be honest, sports do not have much potential. Films definitely have a wider scope. And it’s easier to take that up as a profession! Both are very competitive where the rule of ‘survival of the fittest works’. But, I’d say films would be my choice.

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM ranks No 1 in International Exposure in the 'Third Mail Today B-School Survey'
IIPM Excom Prof Rajita Chaudhuri
Kapil Sibal’s voters want Jan Lokpal, not Government-proposed Lokpal Bill
IIPM: What is E-PAT?
"Thorns to Competition" amongst the top 10 best sellers of the week.
IIPM RANKED NO.1 in MAIL TODAY B-SCHOOL RANKINGS
'Thorns to Competition' - You can order your copy online from here
IIPM Mumbai Campus

Monday, November 14, 2011

Yamla Pagla Deewana: An enjoyable no-brainer

IIPM: What is E-PAT?

The Deol deal

The Deols reunite for a film that is all about them. Yamla Pagla DeewanaYamla Pagla Deewana is a part self-indulgent part self-deprecating effort from the trio, which aims to entertain from the beginning to the finish. The brothers in real life play bros on-screen too but they get separated when their con-man father Dharam (also their real life father Dharmendra) takes his younger son Gajodhar (Bobby Deol) and leaves their mother (Nafisa Ali). Twenty years later, the mother and elder son Paramveer (Sunny Deol) are settled in Canada, but when they hear about Dharam’s whereabouts, Paramveer travels to India to find his long-lost father and brother. Conveniently, Gajodhar is the first person he meets in Benaras, and while Dharam refuses to acknowledge Paramveer as his son, he does allow him to tag along with them once they witness his brute strength. The plot then focuses on Gajodhar’s romance with Saheba (Kulraj Randhawa), and after her five brothers assault Gajodhar and take the girl home, the trio, in DDLJ fashion, follow her to Punjab.

The brothers know what they’re good at, and so while Bobby sticks to romance, Sunny spoofs several of his own action sequences. Dharamendra as the tottering conman is good, but this is no where close to any of his best performances. Where the film provides us with several LOL moments, it also has a lot going against it. The Gajodhar-Saheba romance is a drag, the music is mostly terrible, and a lot of gags fall flat in the face. Yet, Yamla Pagla Deewana is good family fare, as long as you don’t reason too much about the happenings.

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM ranks No 1 in International Exposure in the 'Third Mail Today B-School Survey'
Management Guru Arindam Chaudhuri Dean Business School IIPM
IIPM Excom Prof Rajita Chaudhuri
Kapil Sibal’s voters want Jan Lokpal, not Government-proposed Lokpal Bill

"Thorns to Competition" amongst the top 10 best sellers of the week.
IIPM RANKED NO.1 in MAIL TODAY B-SCHOOL RANKINGS
'Thorns to Competition' - You can order your copy online from here
IIPM Mumbai Campus

Friday, November 11, 2011

To mine or not to mine...

IIPM: What is E-PAT?

The government, through a new legislation, wants mining companies to share 26 per cent of their net profit with the local community. While worried miners have projected the new-profit sharing formula as an end of road for the industry, the government seems confident of making it work.

After having displayed a laggard approach on the need of a more contemporary mining policy for years, the government has recently shown great urgency in bringing out a new legislation that promises to address mining-related concerns of most stakeholders. The new proposal, 'The Mines and Minerals (Development and Regulation) Bill, 2010', which is an amendment to the MMDR Act, 1957, and has been approved by the Union cabinet to be put before the Parliament in the forthcoming Budget session, aims to increase the benefits from mining to local communities and also open up the country’s resources to foreign and local private investment. Most interestingly, the contours of the new Bill make it mandatory for mining companies to give 26 per cent of their net profit as compensation to locals displaced by the projects. As S. Vijay Kumar, Secretary, Department of Mines, explains to TSI in an exclusive interaction, “We are trying to give enough options to the local communities by giving them a recurring financial compensation. And it's not a compensation for land, it is to empower them to do something different.”

The expansion of mining in India is a key towards maintaining the GDP and export growth of the country. While Mines minister B K Handique says that the share of mining sector to the country's GDP (between 2.5 per cent and three per cent currently), is poised to increase substantially, the current scenario of mining in India is rather disappointing. The battle between the mining companies and the people displaced by their projects have posed as a huge obstacle for the growth of Indian mining industry in the past. In this context, the question remains, can the new Bill go a long way in resolving these battles?

Going by the miners, well, it will not be as easy as it seems. As per them, they are disturbed with the new profit-sharing formula. The reason, they say, is that 26 per cent sharing is an addition to the regular corporate tax and royalties they are already paying. “While there is no denying that the interests of the tribal population have to be kept in mind, the government also needs to ensure that the industry does not get wiped off,” says R K Sharma, Secretary General of the Federation of Indian Mineral Industries (FIMI).

While the industry contests that royalty linked contribution by mining companies is the best way to deliver justice to affected people, the Mines ministry, on the other hand, has proposed that a 'District Mineral Foundation' be created and the beneficiaries be paid out the 26 per cent net profit of the mining companies from it.
The government is firm on its stand to ensure that miners give tribal and other affected sects of the population a share of the profits they make from exploiting mineral resources. However, Sharma firmly believes that appropriating a percentage of earnings will demotivate entrepreneurs. “On one hand the government says that it wants to bring tribals to the national mainstream, and on the other hand you yourself ensure that they don't,” he observes.

It is interesting that both the government and industry have raised similar concerns on this issue. Both sides recognise the need for a fresh thrust in exploration of minerals and metals in which India is deficient and depends totally on imports (such as gold, copper, nickel and platinum). Both parties also believe that mining should be carried out in a manner that does not hurt the interests of the locals or tribals. However, a consensus still eludes.

Apart from the new profit-sharing formula, there are some other facets of the proposed legislation which has the industry worried. “The Bill stipulates a payment of 26 per cent of net profit or 10 per cent as royalty, whichever is more. So, even if a company is in loss, it will still have to pay the 10 per cent royalty, above other taxes that we are already paying,” Sharma says, adding that the fresh move will only lead to illegal mining in India.

While the actual impact of the renewed Act on the mining sector in India will unfold only once it is implemented, the government is fairly confident of making the new formula work. “I agree that by giving away 26 per cent, the company’s reserves will go down, their expansion plans might be hit and I sympathise with the industry. But there is no other option, if the locals do not get 26 per cent they will not allow mining. The option here actually has to be between mining and not mining rather than expanding or not expanding,” says Kumar.

Nevertheless, the Bill offers the miners some reasons to smile as it proposes transparent and quick procedure for granting of licenses, size specifications designed to invite interest from big players with better technology and expertise, creation of a National Mining Tribunal for appeals against executive decisions et al.

The aspirations of the new draft legislation provide enough evidence of the damage caused by current mining practices. Even though FIMI's Sharma terms the Bill in its current form as “the grand obituary of the mineral resource industry in India”, Mines Secretary Kumar is very clear about his plans. “Everybody is extracting from mining areas and nobody is giving back. Even the royalty from the state governments is being used in non-mineral areas. I am paying back. Others will have to adjust,” he concludes.

With the need for changing the image of the mining industry in India gaining momentum, the government will have to strike the right balance between the social and economic demands and implications of mining in India, while ensuring that it does not pitch itself as an unattractive destination.

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM ranks No 1 in International Exposure in the 'Third Mail Today B-School Survey'
Management Guru Arindam Chaudhuri Dean Business School IIPM
IIPM Excom Prof Rajita Chaudhuri
Kapil Sibal’s voters want Jan Lokpal, not Government-proposed Lokpal Bill

"Thorns to Competition" amongst the top 10 best sellers of the week.
IIPM RANKED NO.1 in MAIL TODAY B-SCHOOL RANKINGS
'Thorns to Competition' - You can order your copy online from here
IIPM Mumbai Campus

Tuesday, November 08, 2011

The appointment of an 'outsider' as head of Deoband's Darul Uloom sparks a debate in one of Islam's leading centres of learning

The man from gujarat

An air of discontent hangs over Darul Uloom (literally meaning a house of learning) in Deoband, Uttar Pradesh. An 'outsider' has been appointed mohtamim (rector) of the famed Islamic institution and a section of clerics is openly articulating its concerns over the 'negative' implications of the move.

The new appointment was necessitated due to the demise on December 8, 2010 of the seminary's mohtamim, Maulana Marghoob-ur-Rahman, an eminent Islamic scholar. On January 10, the executive council of the institution named Maulana Ghulam Mohammad Ismail Vastanvi, a Gujarati businessman and cleric, as the new rector.

The mohtamim wields great authority over the institution and considerable influence over the community. Thus the post is of great political and social significance. This is, incidentally, only the second time in independent India that Darul Uloom has witnessed a change of guard. The institution was established in 1866.
The controversy surrounding Maulana Vastanvi's appointment is a case of history repeating itself. In 1982, during Indira Gandhi's reign, the then rector Maulana Qari Mohd Tayyab Deobandi had to make way for Maulana Marghoob-ur-Rehman when he opposed the executive council's decision to declare Darul Uloom a 'cultural and secular' seat of learning.

Dr Obaid Iqbal Asim of Deoband describes Maulana Vastanvi's appointment as a “decision taken in great haste”. He says: “Every institution has its own character. Darul Uloom is no exception. All the previous rectors had been Qasmis (graduates of Darul Uloom). They had an intrinsic understanding of the institution's ways. Maulana Vastanvi is a non-Qasmi. It will be difficult for him to grasp the basic character of Darul Uloom.”

Dr Asim alleges that money played an important role in this decision. “The strong financial position of Maulana Vastanvi influenced the move,” he says. “Members of the executive council might have thought that Maulana Vastanvi could bring more money to the Darul Uloom.”

A senior Darul Uloom cleric, on condition of anonymity, says: “Ours is not a mere educational institution. It represents an entire school of thought. It should be headed by someone who is deeply immersed in its ethos.” This cleric's worry is that Maulana Vastanvi's liberal outlook might be at odds with Darul Uloom's core principles. He, too, suspects that Vastanvi's money power swayed the executive council.

Dr Asim minces no words. “It is against the basic tenets of Darul Uloom to look towards rich people to run the institution. It was established with public contributions. One very important principle that Hazrat Nanautavi proposed for Darul Uloom was trust in Allah and the support of the people, no matter how poor they might be.”

A member of Jamiat-e-Ulema Hind raises another issue. He says: “Maulana Vastanvi is a busy man. He runs Jamia Islamia Ishatul Uloom, Akalkuan, Maharashtra, 20 BUMS and engineering colleges and 15 educational institutions for women. Moreover, he belongs to Gujarat. He might not be able to devote enough time to Darul Uloom.”

Maulana Vastanvi's political connections are well known. On the way back to Gujarat after being elected the mohtamim of Darul Uloom, he met senior politician Haji Shahid Akhlaq in Meerut and a veteran Congress leader in Delhi. There can be no denying that there is deep-rooted support for him within the community as well as in the political establishment.

Indeed, Maulana Vastanvi's appointment is being hailed in certain quarters. Says Badar Kazmi, vice president of Majlis Amal: “Those that are criticising the decision are people who want to use Darul Uloom for their political ends.”

Kazmi says: “Maulana Vastanvi is a graduate from Mazahirul Uloom of Saharanpur, which is an important institution of the Deobandi school of thought. He has also been a member of the executive council of Darul Uloom for ten years. So he knows the institution very well.”

Kazmi emphasises that Maulana Vastanvi has the vision and resources to establish modern educational institutions without distorting the historical and religious character of Darul Uloom. The executive council might have kept this in mind while electing him.”

He adds: “This decision has sparked new hope among students and staff members. In the next ten years, we will witness revolutionary changes in Darul Uloom.”

Despite the fact that the newly elected rector is a businessman with a strong financial base and also enjoys close proximity with several senior politicians, the sailing was not as smooth as expected. Fourteen of the 17 members of the executive council were present during the meeting. Only eight members were in Maulana Vastanvi's favour.

It is being said that the presence of three members and particularly of Maulana Raabe Hasani Nadvi would have changed the situation. One group feels that in that situation the scales would have tilted in favour of Maulana Arshad Madni. The general mood in Deoband is in favour of Maulana Madni, who is widely respected by students and the staff. He also happens to be a relative of the new rector.

The transition hasn't been smooth. Hence Maulana Vastanvi will be under pressure to dispel the misgivings about him, especially those that link his appointment to his wealth. Not only will he have to live up to the financial expectations – the annual budget approved for this financial year by the executive council is Rs 17.79 crore – he will also have to work doubly hard to prove that he possesses other more crucial credentials for the job.

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM ranks No 1 in International Exposure in the 'Third Mail Today B-School Survey'
Management Guru Arindam Chaudhuri Dean Business School IIPM
IIPM Excom Prof Rajita Chaudhuri
Kapil Sibal’s voters want Jan Lokpal, not Government-proposed Lokpal Bill
IIPM: What is E-PAT?
"Thorns to Competition" amongst the top 10 best sellers of the week.
IIPM RANKED NO.1 in MAIL TODAY B-SCHOOL RANKINGS
'Thorns to Competition' - You can order your copy online from here
IIPM Mumbai Campus

Saturday, November 05, 2011

Coffee, served dark: The stunning natural beauty of Coorg hides a shocking truth.

IIPM Mumbai Campus

In its sprawling coffee plantations, over 50,000 bonded labourers are trapped in a system of slavery reminiscent of pre-Civil War America

Coorg, nestled in the Western Ghats, has produced great military strategists like KM Cariappa and KS Thimmaiah as well as brave soldiers for the Indian Army. But the treatment that the coffee growers of the area are doling out to their labour force isn't something that the native Kodavas can be proud of.

In Coorg, workers, mainly tribals, are bought and sold like cattle by coffee estate owners to work on their plantations. The exploitation happens in the garb of a money-lending system that leads to the workers losing their freedom completely.

Ravi is one such labourer. A Jenu-Kuruba tribal of Nanachchi-Gadde village, he took an advance of Rs 4000 from Kotramadu Ramesh, an estate owner, before joining the workforce. “I worked there for three and a half years on a wage of Rs 85 a day. The owner would make me surrender Rs 50 every day as loan repayment. Yet, more than three years later I was still in debt,” laments Ravi.

But that wasn't the end of his woes. Ramesh sold Ravi to another estate owner (known simply as 'Bellary gate collector') for Rs 4000. To meet his needs, the poor tribal took an advance of Rs 2000 from his new employer and sank deeper into debt. Says Ravi: “He too would deduct money from my daily wages. I never asked how much my wage was and how much was being deducted, nor did he ever explain.”

Ravi's debt burden climbed to Rs 7,000 within a year. “That was the amount my previous owner paid 'Bellary gate collector' to buy me back,” states Ravi. “I've no idea how my loan swelled to Rs 7,000.” Ravi is trapped for life in an arrangement he has no control over. He obviously isn't alone. The slave trade is rampant across the 200,000-hectare coffee belt of Coorg.

Coffee cultivation, particularly at the time of harvest, requires huge manpower even when a plantation is as small as one or two acres. With the number of labourers in Coorg villages and tribal hamlets diminishing rapidly, owners have devised devious ways to 'retain' workers.

Coffee estate owners dole out some money – usually in multiples of Rs 1,000 – when they hire a worker. This loan doesn't get repaid despite decades of hard labour and wage deductions. Much worse, in many cases it swells to as much as Rs 30,000, which is completely beyond the means of the toiling tribals. So the workers are doomed to work in the coffee estates until death sets them free. They are transferred back and forth between the coffee estate for a fee. It is the employer who gets the money. The hapless tribal labourer's 'workplace' changes, his fate doesn't.

Appanna's saga of slavery is just as bad. “My wife and I work in Kallichanda Vishnu Karyappa’s estate. I had taken Rs 8000 as advance while joining. We've been toiling here for over two years but the loan burden refuses to go away,” he says.

Before the couple came to Karyappa's estate, they worked for nearly eight years in Bachikanda Annayyandan’s plantations. When he expressed a desire to quit, Annayyandan told Appanna that the latter owed him Rs. 5000. “It was a lie. I was paid Rs 60 as daily wages and the owner would cut Rs 100 to Rs 150 a week. Eight years on, he claimed I still owed him Rs 5000,” says Appanna. Karyappa then paid Annayyandan Rs 5000 and bought Appanna and his wife, residents of Kodange village. “I now receive Rs 100 as daily wages,” says the tribal worker. Most coffee estate workers are tribals living around Nagarhole reserve forest. They have similar stories to share. Thrown out of the forest, they are compelled to work for the coffee growers.

The population of Thithimathi area, made up of 36 hamlets, is around 46,000. Nearly everyone here works in a coffee estate and is trapped in the cycle of exploitation. Nobody dares ask for details of wages, debt and deductions. If anybody ups and quit his job, the debt automatically increases. The coffee estate owners systematically exploit the fear that stalks the workers as well as the disunity in their ranks.

“My wife and I work for Kalichanda Dileep Sommanna for the last three years. He bought us by repaying my ‘debt’ of Rs 7000 to my earlier owner, Tadiyangada Hari. Here in this estate, he has been deducting Rs 100-150 every week and yet the loan has now swelled to Rs 15,000. Yes, I did borrow some money for household expenses, but the amounts were always meagre. Now nobody is ready to hire me as the loan burden on me is too big. There's no escape,” Ganapathy tells us.

When TSI visited the area, many such ‘slaves’ encircled us, desperate to articulate their miserable tale. Shivaji, Kempa, Boja, Kalpana, Bojappa – each one of them was is a victim of this pernicious system.

“This is nothing but bonded labour. That a practice of buying and selling workers continues in the 21st century is a shame,” says Somanna, a lecturer who has had to bear the wrath of the Kodava coffee estate owners for taking up the workers' cause.

The exploitation of coffee estate workers is also rampant in the estates of Chikmagalur, Shimoga and other mountainous districts. As the oppression mounts, the resistance is gathering momentum.

BS Surya Prakash, president, Coorg Coffee, says:“If a system equivalent to slavery still exists in Coorg, it is shameful and condemnable. I came to know about this only after you told me now. Since I am in the Bangalore factory, I really don’t know what kind of relationship is maintained between workers and the estate owners. It is true that coffee harvesting requires more manpower and estate owners compete among themselves and use various methods to bind the workers.”

Retired Justice V.S. Malimat says: “Legal action can be taken on those who practice bonded labour under Bonded Labour Abolition Act. No owner can force any labourer to work under him/her on the pretext of loan, dues or any other previous commitments. All the workers are free to change the owners, irrespective of how much he/she owes his/her owner.”

Budakattu Krishikara Sangh (Tribal Agricultural Labour Association) is closing its ranks to oppose this present-day form of 'slavery'. “Oppression unleashed on the tribals assumes various forms. If the workers protest, false robbery cases are filed against them. The estate owners, who have strong links with politicians and bureaucrats, have even tried to slap false cases on the association. Whistle-blowers in the administration are instantly transferred,” alleges Thimma, secretary of the Tribal Agricultural Labour Association.

The association's interventions are slowly but surely bearing fruit. Appu, a boy who has been working in a coffee plantation since the age of eight, was repeatedly refused permission to go home for a break. The association filed a case against the owner to secure Appu's release. However, the young boy hasn't received a single penny as wages from the owner.

Some owners, however, do oppose the system. “Yes, exploitation does take place,” says Kotrangada Subrahmani, an estate owner. "However, in our estate we provide facilities like provident fund and medical allowance to workers.” But this is obviously an exception.

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM ranks No 1 in International Exposure in the 'Third Mail Today B-School Survey'
Management Guru Arindam Chaudhuri Dean Business School IIPM
IIPM Excom Prof Rajita Chaudhuri
Kapil Sibal’s voters want Jan Lokpal, not Government-proposed Lokpal Bill

IIPM: What is E-PAT?

"Thorns to Competition" amongst the top 10 best sellers of the week.
IIPM RANKED NO.1 in MAIL TODAY B-SCHOOL RANKINGS
'Thorns to Competition' - You can order your copy online from here

Wednesday, November 02, 2011

Duty-free shops in India do not accept Indian currency

IIPM: What is E-PAT?

INR not accepted!

Last year, India introduced a symbol for the Indian National Rupee (INR) amidst a lot of criticism and praise. Not only did the new symbol give our currency a new meaning and essence but also added it to the series of globally recognised currencies. INR today shares space with currencies like dollar, pound, yen, euro etc. For a country like India, especially when it’s trying to make its mark on global forums, such currency design initiatives not only add intrinsic value to the currency but also make it globally recognised and help it to be at par with the world's leading currencies.

There seems to be an aura of celebration and pride whenever our currency becomes stronger vis-à-vis dollar or euro. However, such celebration and pomp end as soon as one enters India's internaitonal aiports. Duty free outlets, especially at departure terminals, in almost all countries accept dollars, euros and the resepective country's national currency. Additionally, duty free shops also mention the price of products/commodities in the world's leading currencies along with their national currency. Surprisingly, this is not true in case of Indian duty-free outlets at our international departure terminals. Indian duty-free outlets at any international departure terminal in India do not accept INR, nor do they mention prices of commodities/products being sold, in INR.

This not only insults INR, which is trying hard to come at par with the global currencies, but also decreases the very essence of our own currency. Imagine the plight of a tourist who is left with some INR and would like to shop at these duty-free outlets. He/she would have to get his/her INR converted into dollars (pay a commission/tax for conversion) in order to buy products at the outlets. Indian duty free shops should not only mention the prices in INR but also accept it. The Indian government should also force these outlets in Indian departure terminals to promote INR. Our government should also have talks with various other nations where the Indian rupee is still not accepted and have proactive quid pro quo arrangements with such nations.

With the opening up of T3 at IGI, Indian airports have entered the league of the best airports of the world. And with India being talked about in various global forums, it is expected that our international airports are seen as an advertisement for what India has to offer. To that extent, let's hope that we absolve ourselves of useless inferiority complexes as those that exist now.

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