Rajita Chaudhuri: IIPM Faculty Prof Rajita Chaudhuri BBA+MBA Course

THE STUDENTS BRANDED THE CONCEPT OF DIVINITY AND FAITH IN ALL OF THESE PLACES IN AN EXCLUSIVE WAY...

2012-01-20T17:06:00.000+05:30

IIPM: What is E-PAT?

It was an elegant morning when we started our excursion of the old fort, followed by Humayun Tomb, where the students were exposed to the exclusive Mughal sculpture. “This place made me very emotional and I liked how the IIPM students expressed the tomb,” feels Simona Pasinelli – one of the Italian student. After finishing our session with the extravagant tomb, we took them the group to the fantastic Qutub Minar and the students felt that the story behind making this tower was a fantasy. After such an awesome visit we took them to taste some authentic Indian cuisine in Delhi Haat for a scrumptious lunch. And with that we completed our cultural tour in the cosmopolitan capital of this country. But an excursion for Europeans visiting India is incomplete if they don't visit at least one divine city and the elegant Taj Mahal.

Our next excursion was in the holy city of Amritsar and we headed towards the Golden Temple. The very first glance of the Golden Temple shining bright in the sunlight amazed everyone. The divine phrases from Guru Granth Sahib attracted everyone's attention despite of the fact that most of the Italian students didn't understand the language. “Language is not required to connect yourself to the Almighty,” is what Marco Inversini – one of the Italian students remarked while we were moving out of the Golden Temple. The visit to Amritsar would not have been complete without going to the wagah Border for the very famous Flag Lowering ceremony. The passion with which the IIPM students explained the significance of the very famous ceremony very well highlighted their patriotic feelings. The Italian students were highly impressed by the chaismatic personality of the Indian Army personnel.

Our next trip was to Agra-which reflected the Mughal culture. Now it was the time to introduce them to the Indian Art and Laterature.

Our next aim was to show these students Indian art. It was a seminar with Prof. Rajeev Lochan that took us all to the National Gallery of Modern Art in New Delhi. Prof. Lochan expressed his views on modern art. He also threw some light on the lives and works of Rabindranath Tagore and Sri Abanindranath Tagore. The seminar was followed by a visit to the gallery where the students appreciated the art of various artistes. The Italian students were very excited to see the beautiful work of art and had a great time comparing Indian Art with the Italian Art.

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In the port town of Vizag for a soiree of the sun-and-sand kind…

2011-11-23T10:04:00.001+05:30

IIPM Mumbai Campus

Port of pleasure

Name a beach in India. Go on, admit it: some Goan beaches would have been on the top-of-the-mind even though you may not have named it. And those of you, who considered consulting Google for an answer, welcome to the club. The quest for a healthy dose of pure unadulterated sunshine and the desire to witness some sand-sea bonhomie led me to the east coast of our country. I was headed for Vizag.

Visakhapatnam or Vizag was one of the first places along the coast where the French and later the British set up shops, as this region was known for its natural port. The sea is unnaturally deep out here as the continental shelf (Google tells me) suddenly falls, allowing heavy vessels and ships to come really close to the port.

Today, Visakhapatnam is a moderately crowded place and as I winded through the streets I traced the footsteps of many a tourist who had walked these pathways before me. The rental car meant to take me around had not yet arrived at the hotel, so I thought of checking out one of the testimonials of local creativity: sandalwood sculptures. Exceptionally beautiful, these handicraft sculptures had a kind of finesse which… My phone rang and it was the receptionist from the hotel lobby telling me that my car had arrived. I was soon taken to the Ramakrishna Beach, one of the most popular beaches in the city. Just in time for that magical-every-time moment of the setting sun, there was quite a crowd on the beach – some seated, some sauntering. The sun hanging low on the horizon and the silhouettes of the strollers made the scene surreal.

The next day, Borra Caves was first on the itinerary. Deep in the heart of the earth – the deepest in India – are these breathtaking natural formations lit up in many colours by artificial lights, giving the place an extra-terrestrial feel. After the cavernous affair, I emerged fully exhausted but overwhelmed by the natural heritage of this land. Recently modernised by the Tourist Dept. of Andhra Pradesh, the caves also house a temple for Lord Shiva after a structure resembling the Lingam, or the phallic symbol of the deity.

On the Vizag-Bhimli Beach Road is the Tenneti Park, and that, arguably – however, much I know I’m not exaggerating – is the most beautiful place in all of Vizag. At sunrise, the air is filled with a mystical mist and the ocean turns orange. It’s a true spectacle of nature and is one of the sharpest memories I have of Vizag.

Other locations that must not be missed when you are in the port town of Visakhapatnam are Araku Valley, Kailasagiri and Simhachalam. Be it trekking through caves or sitting and watching the sun set over the horizon, the ‘Goa of the East Coast’ as Vizag is also known, will not disappoint.

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Revolts in Europe have deep links with socialist movements

2011-11-20T10:48:00.000+05:30

IIPM: What is E-PAT?

Why Karl Marx was right

2010 has been quite challenging for the European policy makers. European states including Greece, UK, France, Italy, Spain, Germany, Portugal, Romania, Slovenia, Lithuania and many more have been blazing due to incessant strikes one after the other. Starting from June 2010 to September 2010, each day was hectic for the state police trying to control agitations on streets led by different labour unions demanding wage increase, reforms in pension schemes and working conditions. Although these incidents seem apparently discreet, they have deep links with the socialist structure and mark the beginning of a full-fledged social movement.

German philosopher, sociologist and historian Karl Marx envisioned a new economic system, the foundation of which was to be dictatorship of the proletariats – the larger section of the society – and the state was to be responsible for safeguarding the interests of proletariats against the bourgeoisie. This later came to be known as 'Socialism.' But history is testimony to the fact that any nation that had experimented with socialism, had somehow failed to safegaurd the interest of proletariats and often saw discreet discontentment in the form of revolt or strikes. The Union of Soviet Socialist Republics (USSR) imbibed socialism in 1917 through the October Revolution led by the great visionary V. I. Lenin. However, the world witnessed that the experiment failed when USSR split in 1991. There were many reasons behind the failure including wars, famine in USSR, the short life span of the leader Lenin etc. Moreover, the irony in the case of USSR was: inspite of the fact that agriculture gets special focus under socialism, USSR witnessed drastic fall in agricultural output during the socialist era. Finally, while socialism was supposed to be dictatorship of proletariats, there was dissatisfaction among them which resulted in widespread revolts across USSR. Worse was the use of police force by leaders like Stalin to suppress such revolts. Even the socialist journeys of Central and European states like Romania, Bulgaria, though quite successful, were often knocked off by incidents of dissatisfaction among citizens.

Modern Europe can be considered in the same league. European states are increasingly incorporating socialist policies with time. History shows that the entire rebuilding and reconstruction of Europe was based on Keynesian theory. A more critical observation shows that many things are changing in Europe recently. Trade unions are gradually becoming more powerful. They have more influence over policymakers unlike in India or other mixed economies. In contrast, the bargaining power of the capitalist class and their dominance is declining. In totality, there are high chances that proletariats will overthrow pro-capitalist governments and establish socialist policies in full swing. This is what Marx had prophesised centuries ago. The transformation may not be so sudden and radical as Marx had said but there are all possibilities for a drive, a change or a transition. When and how? Even Karl Marx had not given a timeline!

For More IIPM Info, Visit below mentioned IIPM articles.
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Not just a beauty queen…

2011-11-17T11:08:00.000+05:30

Management Guru Arindam Chaudhuri Dean Business School IIPM

What is “Turning 30” all about? What drew you toward this role?
“Turning 30” is about a girl who is turning 30. It’s a story of her trials, her tribulations, her joys and sorrows as she approaches her 30th birthday. Being an achiever, she is doing very well professionally and her life is going very well, all according to the plan. Thirty is kind of a benchmark that most people set for themselves; say by 30 we want to achieve all these things in life. She has achieved everything, but suddenly everything falls apart as she turns 30.The director came to meet me and I liked the story, premise, treatment, vision of the director, and I always appreciate real life characters as I can identify with them. Also, the movie is produced by Prakash Jha. I have always admired his work.

Ups and downs are a part of life; can you tell us of a time when you faced a crisis in your life, when you felt that your career/life wasn’t heading anywhere? How did you deal with such a situation?
I don’t consider any phase to be a ‘down’ in my life. I can’t remember a single moment when I was depressed. Being a runner, I exercise regularly, so I’m always charged with endorphins! I don’t feel depressed and despondent at all! I am somebody, who doesn’t get bogged down by things. My attitude is of someone who is ready to get up and get going. I don’t spend time thinking about the downs in my life at all. That’s why I’d say that I haven’t faced a period of depression in my life.

You were very active in sports and public speaking when in school. How did the thought of participating in beauty pageants occur to you?
Yes, I was an athlete and was very active in debates as well. I figured out that these beauty pageants were something more than just beauty. I thought I should give it a shot because it would be another feather to have in my cap. So, that’s how it happened.

Is there any advice that you’d like to give to the girls who aspire to win beauty pageants?
I think beauty with substance matters the most. So, if you’re not inherently beautiful, you can make yourself beautiful with intelligence.

So you’d say intelligence matters in these contests?
I would like to believe so! (laughs)

Share some memorable moments of the time when you were one of the contestants.
Oh, you know at that time, my excitement was all about being there and winning goody bags and so many gifts each day. Everyday we would come back and find new things on our bed, like a new camera, a pair of jeans etc. For me, all of this, plus just being on national television was very exciting.

Usually films are the next progression after beauty pageants. Is that how films happened to you?
I did television for four years before coming into films. At some level, I think, all girls want to be movie stars and beauty queens. And I had the same thought! But consciously, I never thought about it whether in school or in college. I got an opportunity to be a part of television. After that I had offers of films as well, but there was nothing that pleased me. There were roles where I had to be the hero’s girlfriend with just 5-6 scenes and that didn’t interest me. So, I chose to use my communication skills to my advantage and used that in television before graduating to films.

You have always done character-based roles and not tried out-and-out commercial Bollywood films. Why is that?
There are a lot of factors actually. First, I believe that every film is made for a commercial purpose. Every film is made to earn money. The idea of releasing a film and showing it to the audience means it’s a commercial film. Yes, some films might have a different scope and different budget, and small budget movies are meant to cater to a different audience. More than the intelligence of the script and story, I think the treatment of the film is very important. Whatever genre you make a film in, it should be real. That’s what I look for. For instance, “Rajneeti” was a film with a massive budget, but it had a ‘real’ element to it. So realism in the film is very important to me.

Which character is closest to your heart or the one which you could relate to the most?
I think Naina, my character in “Turning 30” is very versatile, aggressive and professional. Any girl in today’s age who works, has a job, is struggling, can relate to this character. So, this character has a very high identifiable quotient.

Apart from films and television, you’ve been involved in a lot of adventure. One of that is the F1 racing experience. Tell us about that…
Well, the fact that I’ve been into adventure hasn’t been a secret. And when they were looking for somebody to represent India, my name came up. I ride bikes. It was so exciting to be driving a car, which goes faster than a plane when it’s taking off! I wasn’t scared at all. Recently, I raced in a track in Chennai. It was the Volkswagen Polo Cup. All this is very exciting.

If you had to choose between adventure sports and movies as a career option, which would you pick?
Well in India, to be honest, sports do not have much potential. Films definitely have a wider scope. And it’s easier to take that up as a profession! Both are very competitive where the rule of ‘survival of the fittest works’. But, I’d say films would be my choice.

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IIPM Mumbai Campus

Yamla Pagla Deewana: An enjoyable no-brainer

2011-11-14T11:03:00.000+05:30

IIPM: What is E-PAT?

The Deol deal

The Deols reunite for a film that is all about them. Yamla Pagla Deewana is a part self-indulgent part self-deprecating effort from the trio, which aims to entertain from the beginning to the finish. The brothers in real life play bros on-screen too but they get separated when their con-man father Dharam (also their real life father Dharmendra) takes his younger son Gajodhar (Bobby Deol) and leaves their mother (Nafisa Ali). Twenty years later, the mother and elder son Paramveer (Sunny Deol) are settled in Canada, but when they hear about Dharam’s whereabouts, Paramveer travels to India to find his long-lost father and brother. Conveniently, Gajodhar is the first person he meets in Benaras, and while Dharam refuses to acknowledge Paramveer as his son, he does allow him to tag along with them once they witness his brute strength. The plot then focuses on Gajodhar’s romance with Saheba (Kulraj Randhawa), and after her five brothers assault Gajodhar and take the girl home, the trio, in DDLJ fashion, follow her to Punjab.

The brothers know what they’re good at, and so while Bobby sticks to romance, Sunny spoofs several of his own action sequences. Dharamendra as the tottering conman is good, but this is no where close to any of his best performances. Where the film provides us with several LOL moments, it also has a lot going against it. The Gajodhar-Saheba romance is a drag, the music is mostly terrible, and a lot of gags fall flat in the face. Yet, Yamla Pagla Deewana is good family fare, as long as you don’t reason too much about the happenings.

For More IIPM Info, Visit below mentioned IIPM articles.
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'Thorns to Competition' - You can order your copy online from here
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To mine or not to mine...

2011-11-11T10:01:00.000+05:30

IIPM: What is E-PAT?

The government, through a new legislation, wants mining companies to share 26 per cent of their net profit with the local community. While worried miners have projected the new-profit sharing formula as an end of road for the industry, the government seems confident of making it work.

After having displayed a laggard approach on the need of a more contemporary mining policy for years, the government has recently shown great urgency in bringing out a new legislation that promises to address mining-related concerns of most stakeholders. The new proposal, 'The Mines and Minerals (Development and Regulation) Bill, 2010', which is an amendment to the MMDR Act, 1957, and has been approved by the Union cabinet to be put before the Parliament in the forthcoming Budget session, aims to increase the benefits from mining to local communities and also open up the country’s resources to foreign and local private investment. Most interestingly, the contours of the new Bill make it mandatory for mining companies to give 26 per cent of their net profit as compensation to locals displaced by the projects. As S. Vijay Kumar, Secretary, Department of Mines, explains to TSI in an exclusive interaction, “We are trying to give enough options to the local communities by giving them a recurring financial compensation. And it's not a compensation for land, it is to empower them to do something different.”

The expansion of mining in India is a key towards maintaining the GDP and export growth of the country. While Mines minister B K Handique says that the share of mining sector to the country's GDP (between 2.5 per cent and three per cent currently), is poised to increase substantially, the current scenario of mining in India is rather disappointing. The battle between the mining companies and the people displaced by their projects have posed as a huge obstacle for the growth of Indian mining industry in the past. In this context, the question remains, can the new Bill go a long way in resolving these battles?

Going by the miners, well, it will not be as easy as it seems. As per them, they are disturbed with the new profit-sharing formula. The reason, they say, is that 26 per cent sharing is an addition to the regular corporate tax and royalties they are already paying. “While there is no denying that the interests of the tribal population have to be kept in mind, the government also needs to ensure that the industry does not get wiped off,” says R K Sharma, Secretary General of the Federation of Indian Mineral Industries (FIMI).

While the industry contests that royalty linked contribution by mining companies is the best way to deliver justice to affected people, the Mines ministry, on the other hand, has proposed that a 'District Mineral Foundation' be created and the beneficiaries be paid out the 26 per cent net profit of the mining companies from it.
The government is firm on its stand to ensure that miners give tribal and other affected sects of the population a share of the profits they make from exploiting mineral resources. However, Sharma firmly believes that appropriating a percentage of earnings will demotivate entrepreneurs. “On one hand the government says that it wants to bring tribals to the national mainstream, and on the other hand you yourself ensure that they don't,” he observes.

It is interesting that both the government and industry have raised similar concerns on this issue. Both sides recognise the need for a fresh thrust in exploration of minerals and metals in which India is deficient and depends totally on imports (such as gold, copper, nickel and platinum). Both parties also believe that mining should be carried out in a manner that does not hurt the interests of the locals or tribals. However, a consensus still eludes.

Apart from the new profit-sharing formula, there are some other facets of the proposed legislation which has the industry worried. “The Bill stipulates a payment of 26 per cent of net profit or 10 per cent as royalty, whichever is more. So, even if a company is in loss, it will still have to pay the 10 per cent royalty, above other taxes that we are already paying,” Sharma says, adding that the fresh move will only lead to illegal mining in India.

While the actual impact of the renewed Act on the mining sector in India will unfold only once it is implemented, the government is fairly confident of making the new formula work. “I agree that by giving away 26 per cent, the company’s reserves will go down, their expansion plans might be hit and I sympathise with the industry. But there is no other option, if the locals do not get 26 per cent they will not allow mining. The option here actually has to be between mining and not mining rather than expanding or not expanding,” says Kumar.

Nevertheless, the Bill offers the miners some reasons to smile as it proposes transparent and quick procedure for granting of licenses, size specifications designed to invite interest from big players with better technology and expertise, creation of a National Mining Tribunal for appeals against executive decisions et al.

The aspirations of the new draft legislation provide enough evidence of the damage caused by current mining practices. Even though FIMI's Sharma terms the Bill in its current form as “the grand obituary of the mineral resource industry in India”, Mines Secretary Kumar is very clear about his plans. “Everybody is extracting from mining areas and nobody is giving back. Even the royalty from the state governments is being used in non-mineral areas. I am paying back. Others will have to adjust,” he concludes.

With the need for changing the image of the mining industry in India gaining momentum, the government will have to strike the right balance between the social and economic demands and implications of mining in India, while ensuring that it does not pitch itself as an unattractive destination.

For More IIPM Info, Visit below mentioned IIPM articles.
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'Thorns to Competition' - You can order your copy online from here
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The appointment of an 'outsider' as head of Deoband's Darul Uloom sparks a debate in one of Islam's leading centres of learning

2011-11-08T11:59:00.000+05:30

The man from gujarat

An air of discontent hangs over Darul Uloom (literally meaning a house of learning) in Deoband, Uttar Pradesh. An 'outsider' has been appointed mohtamim (rector) of the famed Islamic institution and a section of clerics is openly articulating its concerns over the 'negative' implications of the move.

The new appointment was necessitated due to the demise on December 8, 2010 of the seminary's mohtamim, Maulana Marghoob-ur-Rahman, an eminent Islamic scholar. On January 10, the executive council of the institution named Maulana Ghulam Mohammad Ismail Vastanvi, a Gujarati businessman and cleric, as the new rector.

The mohtamim wields great authority over the institution and considerable influence over the community. Thus the post is of great political and social significance. This is, incidentally, only the second time in independent India that Darul Uloom has witnessed a change of guard. The institution was established in 1866.
The controversy surrounding Maulana Vastanvi's appointment is a case of history repeating itself. In 1982, during Indira Gandhi's reign, the then rector Maulana Qari Mohd Tayyab Deobandi had to make way for Maulana Marghoob-ur-Rehman when he opposed the executive council's decision to declare Darul Uloom a 'cultural and secular' seat of learning.

Dr Obaid Iqbal Asim of Deoband describes Maulana Vastanvi's appointment as a “decision taken in great haste”. He says: “Every institution has its own character. Darul Uloom is no exception. All the previous rectors had been Qasmis (graduates of Darul Uloom). They had an intrinsic understanding of the institution's ways. Maulana Vastanvi is a non-Qasmi. It will be difficult for him to grasp the basic character of Darul Uloom.”

Dr Asim alleges that money played an important role in this decision. “The strong financial position of Maulana Vastanvi influenced the move,” he says. “Members of the executive council might have thought that Maulana Vastanvi could bring more money to the Darul Uloom.”

A senior Darul Uloom cleric, on condition of anonymity, says: “Ours is not a mere educational institution. It represents an entire school of thought. It should be headed by someone who is deeply immersed in its ethos.” This cleric's worry is that Maulana Vastanvi's liberal outlook might be at odds with Darul Uloom's core principles. He, too, suspects that Vastanvi's money power swayed the executive council.

Dr Asim minces no words. “It is against the basic tenets of Darul Uloom to look towards rich people to run the institution. It was established with public contributions. One very important principle that Hazrat Nanautavi proposed for Darul Uloom was trust in Allah and the support of the people, no matter how poor they might be.”

A member of Jamiat-e-Ulema Hind raises another issue. He says: “Maulana Vastanvi is a busy man. He runs Jamia Islamia Ishatul Uloom, Akalkuan, Maharashtra, 20 BUMS and engineering colleges and 15 educational institutions for women. Moreover, he belongs to Gujarat. He might not be able to devote enough time to Darul Uloom.”

Maulana Vastanvi's political connections are well known. On the way back to Gujarat after being elected the mohtamim of Darul Uloom, he met senior politician Haji Shahid Akhlaq in Meerut and a veteran Congress leader in Delhi. There can be no denying that there is deep-rooted support for him within the community as well as in the political establishment.

Indeed, Maulana Vastanvi's appointment is being hailed in certain quarters. Says Badar Kazmi, vice president of Majlis Amal: “Those that are criticising the decision are people who want to use Darul Uloom for their political ends.”

Kazmi says: “Maulana Vastanvi is a graduate from Mazahirul Uloom of Saharanpur, which is an important institution of the Deobandi school of thought. He has also been a member of the executive council of Darul Uloom for ten years. So he knows the institution very well.”

Kazmi emphasises that Maulana Vastanvi has the vision and resources to establish modern educational institutions without distorting the historical and religious character of Darul Uloom. The executive council might have kept this in mind while electing him.”

He adds: “This decision has sparked new hope among students and staff members. In the next ten years, we will witness revolutionary changes in Darul Uloom.”

Despite the fact that the newly elected rector is a businessman with a strong financial base and also enjoys close proximity with several senior politicians, the sailing was not as smooth as expected. Fourteen of the 17 members of the executive council were present during the meeting. Only eight members were in Maulana Vastanvi's favour.

It is being said that the presence of three members and particularly of Maulana Raabe Hasani Nadvi would have changed the situation. One group feels that in that situation the scales would have tilted in favour of Maulana Arshad Madni. The general mood in Deoband is in favour of Maulana Madni, who is widely respected by students and the staff. He also happens to be a relative of the new rector.

The transition hasn't been smooth. Hence Maulana Vastanvi will be under pressure to dispel the misgivings about him, especially those that link his appointment to his wealth. Not only will he have to live up to the financial expectations – the annual budget approved for this financial year by the executive council is Rs 17.79 crore – he will also have to work doubly hard to prove that he possesses other more crucial credentials for the job.

For More IIPM Info, Visit below mentioned IIPM articles.
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"Thorns to Competition" amongst the top 10 best sellers of the week.
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'Thorns to Competition' - You can order your copy online from here
IIPM Mumbai Campus

Coffee, served dark: The stunning natural beauty of Coorg hides a shocking truth.

2011-11-05T10:50:00.000+05:30

IIPM Mumbai Campus

In its sprawling coffee plantations, over 50,000 bonded labourers are trapped in a system of slavery reminiscent of pre-Civil War America

Coorg, nestled in the Western Ghats, has produced great military strategists like KM Cariappa and KS Thimmaiah as well as brave soldiers for the Indian Army. But the treatment that the coffee growers of the area are doling out to their labour force isn't something that the native Kodavas can be proud of.

In Coorg, workers, mainly tribals, are bought and sold like cattle by coffee estate owners to work on their plantations. The exploitation happens in the garb of a money-lending system that leads to the workers losing their freedom completely.

Ravi is one such labourer. A Jenu-Kuruba tribal of Nanachchi-Gadde village, he took an advance of Rs 4000 from Kotramadu Ramesh, an estate owner, before joining the workforce. “I worked there for three and a half years on a wage of Rs 85 a day. The owner would make me surrender Rs 50 every day as loan repayment. Yet, more than three years later I was still in debt,” laments Ravi.

But that wasn't the end of his woes. Ramesh sold Ravi to another estate owner (known simply as 'Bellary gate collector') for Rs 4000. To meet his needs, the poor tribal took an advance of Rs 2000 from his new employer and sank deeper into debt. Says Ravi: “He too would deduct money from my daily wages. I never asked how much my wage was and how much was being deducted, nor did he ever explain.”

Ravi's debt burden climbed to Rs 7,000 within a year. “That was the amount my previous owner paid 'Bellary gate collector' to buy me back,” states Ravi. “I've no idea how my loan swelled to Rs 7,000.” Ravi is trapped for life in an arrangement he has no control over. He obviously isn't alone. The slave trade is rampant across the 200,000-hectare coffee belt of Coorg.

Coffee cultivation, particularly at the time of harvest, requires huge manpower even when a plantation is as small as one or two acres. With the number of labourers in Coorg villages and tribal hamlets diminishing rapidly, owners have devised devious ways to 'retain' workers.

Coffee estate owners dole out some money – usually in multiples of Rs 1,000 – when they hire a worker. This loan doesn't get repaid despite decades of hard labour and wage deductions. Much worse, in many cases it swells to as much as Rs 30,000, which is completely beyond the means of the toiling tribals. So the workers are doomed to work in the coffee estates until death sets them free. They are transferred back and forth between the coffee estate for a fee. It is the employer who gets the money. The hapless tribal labourer's 'workplace' changes, his fate doesn't.

Appanna's saga of slavery is just as bad. “My wife and I work in Kallichanda Vishnu Karyappa’s estate. I had taken Rs 8000 as advance while joining. We've been toiling here for over two years but the loan burden refuses to go away,” he says.

Before the couple came to Karyappa's estate, they worked for nearly eight years in Bachikanda Annayyandan’s plantations. When he expressed a desire to quit, Annayyandan told Appanna that the latter owed him Rs. 5000. “It was a lie. I was paid Rs 60 as daily wages and the owner would cut Rs 100 to Rs 150 a week. Eight years on, he claimed I still owed him Rs 5000,” says Appanna. Karyappa then paid Annayyandan Rs 5000 and bought Appanna and his wife, residents of Kodange village. “I now receive Rs 100 as daily wages,” says the tribal worker. Most coffee estate workers are tribals living around Nagarhole reserve forest. They have similar stories to share. Thrown out of the forest, they are compelled to work for the coffee growers.

The population of Thithimathi area, made up of 36 hamlets, is around 46,000. Nearly everyone here works in a coffee estate and is trapped in the cycle of exploitation. Nobody dares ask for details of wages, debt and deductions. If anybody ups and quit his job, the debt automatically increases. The coffee estate owners systematically exploit the fear that stalks the workers as well as the disunity in their ranks.

“My wife and I work for Kalichanda Dileep Sommanna for the last three years. He bought us by repaying my ‘debt’ of Rs 7000 to my earlier owner, Tadiyangada Hari. Here in this estate, he has been deducting Rs 100-150 every week and yet the loan has now swelled to Rs 15,000. Yes, I did borrow some money for household expenses, but the amounts were always meagre. Now nobody is ready to hire me as the loan burden on me is too big. There's no escape,” Ganapathy tells us.

When TSI visited the area, many such ‘slaves’ encircled us, desperate to articulate their miserable tale. Shivaji, Kempa, Boja, Kalpana, Bojappa – each one of them was is a victim of this pernicious system.

“This is nothing but bonded labour. That a practice of buying and selling workers continues in the 21st century is a shame,” says Somanna, a lecturer who has had to bear the wrath of the Kodava coffee estate owners for taking up the workers' cause.

The exploitation of coffee estate workers is also rampant in the estates of Chikmagalur, Shimoga and other mountainous districts. As the oppression mounts, the resistance is gathering momentum.

BS Surya Prakash, president, Coorg Coffee, says:“If a system equivalent to slavery still exists in Coorg, it is shameful and condemnable. I came to know about this only after you told me now. Since I am in the Bangalore factory, I really don’t know what kind of relationship is maintained between workers and the estate owners. It is true that coffee harvesting requires more manpower and estate owners compete among themselves and use various methods to bind the workers.”

Retired Justice V.S. Malimat says: “Legal action can be taken on those who practice bonded labour under Bonded Labour Abolition Act. No owner can force any labourer to work under him/her on the pretext of loan, dues or any other previous commitments. All the workers are free to change the owners, irrespective of how much he/she owes his/her owner.”

Budakattu Krishikara Sangh (Tribal Agricultural Labour Association) is closing its ranks to oppose this present-day form of 'slavery'. “Oppression unleashed on the tribals assumes various forms. If the workers protest, false robbery cases are filed against them. The estate owners, who have strong links with politicians and bureaucrats, have even tried to slap false cases on the association. Whistle-blowers in the administration are instantly transferred,” alleges Thimma, secretary of the Tribal Agricultural Labour Association.

The association's interventions are slowly but surely bearing fruit. Appu, a boy who has been working in a coffee plantation since the age of eight, was repeatedly refused permission to go home for a break. The association filed a case against the owner to secure Appu's release. However, the young boy hasn't received a single penny as wages from the owner.

Some owners, however, do oppose the system. “Yes, exploitation does take place,” says Kotrangada Subrahmani, an estate owner. "However, in our estate we provide facilities like provident fund and medical allowance to workers.” But this is obviously an exception.

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM ranks No 1 in International Exposure in the 'Third Mail Today B-School Survey'
Management Guru Arindam Chaudhuri Dean Business School IIPM
IIPM Excom Prof Rajita Chaudhuri
Kapil Sibal’s voters want Jan Lokpal, not Government-proposed Lokpal Bill

IIPM: What is E-PAT?
"Thorns to Competition" amongst the top 10 best sellers of the week.
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'Thorns to Competition' - You can order your copy online from here

Duty-free shops in India do not accept Indian currency

2011-11-02T17:41:00.000+05:30

IIPM: What is E-PAT?

INR not accepted!

Last year, India introduced a symbol for the Indian National Rupee (INR) amidst a lot of criticism and praise. Not only did the new symbol give our currency a new meaning and essence but also added it to the series of globally recognised currencies. INR today shares space with currencies like dollar, pound, yen, euro etc. For a country like India, especially when it’s trying to make its mark on global forums, such currency design initiatives not only add intrinsic value to the currency but also make it globally recognised and help it to be at par with the world's leading currencies.

There seems to be an aura of celebration and pride whenever our currency becomes stronger vis-à-vis dollar or euro. However, such celebration and pomp end as soon as one enters India's internaitonal aiports. Duty free outlets, especially at departure terminals, in almost all countries accept dollars, euros and the resepective country's national currency. Additionally, duty free shops also mention the price of products/commodities in the world's leading currencies along with their national currency. Surprisingly, this is not true in case of Indian duty-free outlets at our international departure terminals. Indian duty-free outlets at any international departure terminal in India do not accept INR, nor do they mention prices of commodities/products being sold, in INR.

This not only insults INR, which is trying hard to come at par with the global currencies, but also decreases the very essence of our own currency. Imagine the plight of a tourist who is left with some INR and would like to shop at these duty-free outlets. He/she would have to get his/her INR converted into dollars (pay a commission/tax for conversion) in order to buy products at the outlets. Indian duty free shops should not only mention the prices in INR but also accept it. The Indian government should also force these outlets in Indian departure terminals to promote INR. Our government should also have talks with various other nations where the Indian rupee is still not accepted and have proactive quid pro quo arrangements with such nations.

With the opening up of T3 at IGI, Indian airports have entered the league of the best airports of the world. And with India being talked about in various global forums, it is expected that our international airports are seen as an advertisement for what India has to offer. To that extent, let's hope that we absolve ourselves of useless inferiority complexes as those that exist now.

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM ranks No 1 in International Exposure in the 'Third Mail Today B-School Survey'
Management Guru Arindam Chaudhuri Dean Business School IIPM
IIPM Excom Prof Rajita Chaudhuri
Kapil Sibal’s voters want Jan Lokpal, not Government-proposed Lokpal Bill

"Thorns to Competition" amongst the top 10 best sellers of the week.
IIPM RANKED NO.1 in MAIL TODAY B-SCHOOL RANKINGS
'Thorns to Competition' - You can order your copy online from here
IIPM Mumbai Campus

1761-Third Battle Of Panipat: How History Haunts

2011-11-02T10:29:00.000+05:30

IIPM: What is E-PAT?

250 years on, the catastrophic Military Defeat stalks and stokes Maratha Pride & Prejudice...

Here we are, two journalists who belong to Maharashtra, thundering in a classic North Indian taxi towards the Grand Trunk Road. Before we can pause for breath or curse the driver for his love for the Formula 1 circuit, we reach Panipat at about eight in the morning - an electrifying and frightening 100 km drive from Delhi. We confront a sea of saffron flags and are assailed by the kind of sound that we are familiar as a slogan back home in Maharashtra. Scores of jeeps have loudspeakers that are loudly proclaiming "Chattrapati Shivaji Maharaj ki Jai!" We almost feel as if this is not Haryana but a town in Maharashtra where invoking Shivaji is a labour of passion, a strange war cry that makes us feel proud.

We haven't travelled through 100 kilometres of fog with a suicidal driver to Panipat on a whim. It is January 14, 2011. Exactly 250 years ago, these verdant fields, now surrounded by markets peddling mobile phones and underwear, were the arena for what many think to be the greatest battle and war fought over a single day. Sure we know our history though we don't claim to be experts. We know that 250 years ago, the then Maratha Empire gathered in Panipat to oppose and try to stop a marauder called Ahmed Shah Abdali from piercing the innards of 'Hindustan' to be able to pillage and rape Delhi once again as many invaders had done in history. We also know that the Marathas lost that battle (many in our office call it a decisive war) and Indians were never again ruled by Indians till 1947.

We were quite amazed by the number of people who were there to commemorate the battle. Many had come from our home state Maharashtra and spoke fluent Marathi. There was the usual procession of political leaders who gave the usual speeches about Maratha pride. Frankly, we were bored. And we started to wonder if this was yet another show that preferred to find security and identity in past glory that has perhaps disappeared forever.

But what intrigued us was the presence of thousands of (pardon our saying so) Jat-looking types who were scattered and crowded all over the commemoration venue. We gathered the requisite courage to ask a person sitting in the audience about his well being. His first response was that his name was Kalinand Ramanand Bhadwade. More intriguing for us was his reply in pure Haryanvi that he was a 'Road' Maratha. Of course, he had absolutely no clue about Marathi as a language but insisted that he and his family members always said, ''Jai Shivaji Maharaj'' whenever their children caught a fit of sneezing. We met hundreds of such people who claimed to be Road Marathas. Not a single one could speak Marathi. But they all insisted that they were descendants of brave Maratha warriors who never returned home after their crushing defeat in the Third Battle of Panipat. Most concur that those brave warriors of 250 years ago who survived the carnage of 1761 were too ashamed to go back to Maharashtra (It did not exist as a modern state till 1960). Most also claim mystical bonding with Shivaji, the Maratha warrior who also triggered and inspired political aspirations in native Indians.

Just in case you had forgotten your history lessons, here is what happened at the Third Battle of Panipat. Well before 1761, the Marathas had effective control of Delhi, allowing a nominal Mughal ruler to wear the crown of Hindustan. So when the most dominat political and military force of India of the time, the Maratha Empire, realised that an invader called Ahmed Shah Abdali was marching towards Delhi, they did not hesitate to go forth and protect both Hindustan and their new-found political and military authority. Says Vishwas Patil, a senior bureaucrat who has just recently written the preface for the 31st edition of a fictional work on Panipat that he wrote way back in 1988: "People accuse me of pandering to an elite of Pune when I wrote the book on Panipat. It is totally wrong. In those days, Mumbai was not an important city and Pune was the centre of the Maratha Empire. But Pune had a total population of about 20,000 people at that time. So how did more than 1.5 lakh warriors gather in Maharasthra to leave for Panipat? Caste was irrelevant then." There are many historical accounts of what actually happened at Panipat on January 14, 1761. But the fact remains that Ahmed Shah Abdali won, the Maratha Empire suffered a paralysing defeat and Delhi was once again laid bare for foreign invaders to pillage and rape. Of course, we all know how this opened the doors for the British to gradually capture political and military control of India.

When we were kids, we hadn't heard anything much about the Road Marathas. So we followed a leader named Veerendra Verma to his village. He is the man who has led a political movement to claim legitimacy for the Road Marathas and persuade the rest of India and the world into believing that they were the descendants of a valorous army of Maratha warriors who laid down their lives to defend their motherland. We had a wonderful meeting with Mr Verma who virtually convinced us that the Road Marathas were actual descendants of the survivors of 1761. He pointed out many uncanny similarities between the words, gestures, mannerisms and marriage rituals of the Road Marathas and people who actually live in Maharashtra. We couldn't find a satisfactory answer as to why he was - in a manner - digging up ghosts of the past. Of course, we realised later that our host was also a Bahujan Samaj Party candidate for the Lok Sabha elections of 2009. He lost. We also found out that the government - we really don't know at what level - has accepted the claims of these people to be Maratha descendants. The people we interacted with during the January 14 ceremony to commemorate the 250th anniversary of the Third Battle of Panipat told us with a smile - and perhaps a smirk - that 200 from their community had got jobs as soldiers in the Maratha Regiment. We felt nice, though not elated, proud or celebratory.

The good feelings and the nostalgia being exchanged, we thought we could ask the Road Marathas about their opinion on Marathi leaders who came for the function. We asked them about BJP leader Gopinath Munde who was the chief guest at one of the functions. They had absolutely no clue who he was. We asked them about Uddhav and Raj Thackeray. Either they had absolutely no idea or they did a masterful job of acting in front of us. Nor was anybody willing to talk about the purpose behind gathering so many people from Maharashtra for an event that happened so long ago. But having been born and brought in Maharshtra, we are well aware of the wave of 'Maratha' sentiment that sweeps across the state today. For example, both of us remember a trip to Pune where we were tutored and coached by a member of the Sambhaji Brigade to realise that people like Gopal Krishna Gokhale and Bal Gangadhar Tilak were enemies of the 'Maratha nation'. In Pune, we have also witnessed sessions where the mother of Shivaji is revered as a deity while his historical Brahmin advisor Dadoji Konddev is someone today's Marathas would prefer to forget. As journalists, we are well aware of the caste equations that dominate the political landscape of Maharshtra today. But what surprised us was how the new caste equations and battles have spilled over even to the so-called 'Punya Bhumi' called Panipat.

When we came back, our colleagues in the office both teased and asked us: "So do you feel more proud to be a Maharashtrian today?" Without a moment of hesitation, both of us asserted that we were and would always be proud of our Maratha heritage. Some asked us why the name of Maratha general Sadashivrao Bhau, killed in Panipat, is no longer taken by the current custodians of Marathi culture and pride. We thought for a bit and said perhaps he was as much a victim of caste politics as Mahatma Gandhi was for the Bahujan Samaj Party and K. Kamaraja was for the DMK in Tamil Nadu. More questions followed and we answered them effortlessly. After all, how difficult is it in India to proclaim that you love your language, region and religion even as you love India? We discussed for hours about 'What If' scenarios where the Marathas would not lose the 1761 war and Marathas and the British together would controll the Indian sub-continent. There were many jokes about the fusion of British and Marathi cuisines.

But there was one question from a junior reporter we simply failed to answer. He asked: "In 1761, you guys travelled more than 2000 kilometres to save India from invaders. Today, your Uddhav and Raj Thackeray order their cadres to attack non-Marathi citizens of India who they think have invaded Maharashtra. Is that the Martha vision today?"

Of course, we didn't get into an argument. What would be the point? We knew that the so-called mainstream media had chosen to ignore many genuine grievances of the people from Maharashtra.

At the back of our head, we also know that today's Maharashtra does not have a single political leader who has the courage to really fight both for India and Maratha pride. We almost said, ''Jai Hind'' and ''Jai Maharashtra'' before leaving the boisterous discussion. We did neither. We just smiled and left.

'It's Punya Path'

Senior bureaucrat Vishwas Patil, better better known in Maharashtra for authoring quite a few best-selling novels, spoke to Devdas Matale on the 250th anniversary of the 3rd Battle of Panipat.

I begin the rendezvous by asking him, “Panipat is a battle we lost. So, what made you write a novel on that?”

Patil smiles and says, “I read The New History of Marathas by Govind Sakharam Sardesai which had a chapter on the Battle of Panipat. After reading that, I was struck by what Panipat actually was. It was not merely a ‘lost battle’. There was much more to it. It is a major turning point in the history of the Marathas and Maharashtra. My mind started working on the subject almost immediately and I also started gathering relevant materials on the same. This was in 1984. And by the end of 1988, Panipat, the novel, was published.”

The 30th edition of Panipat has been specially published on the occasion of the 250th anniversary of the battle ie on January 14, 2011. And due to overwhelming demand, the publisher has already geared up for the next edition. In the preface titled Vasaa Panipatacha (Legacy of Panipat) to the latest edition, Patil writes that the northen kingdoms did not help the Marathas in the war. When asked to elaborate on this, Patil says, ‘The Marathas were highly capable and strong. The northern Hindu Kings were aware of this. They feared that if the Marathas won this battle, it would be difficult to keep the Marathas limited to the South. That was the sole reason they refrained from coming forward to help the Marathas.”

I try to poke him by asking if the tradition of non-cooperation with the Marathas continues till date. But he proves a tough nut to crack. “I can not comment on contemporary leaders as I have not studied them thoroughly. But the leaders of the past were true visionaries and looked ahead in time,” are his exact words.

After writing Panipat, Patil faced scathing criticism and comments such as ‘Did you write the novel to make heroes out of the Punekars?’ Patil is dismissive: “One can’t help it. A few people are bound to think that way. These narrow-minded people do not know that this battle was not fought by warriors of any one particular caste or community. The entire length and breadth of Maharashtra had come together.

In that period, Mumbai was not a big city. Pune was. But even then, Pune’s total population was not more than 20,000. But the army that left for Panipat consisted of 1.5 lakh soldiers. Entire Maharashtra came together to fight. Brave soldiers from all castes and communities left their homes for this battle. The invading enemy Ahmed Shah Abdali had crossed about five or six kingdoms till then. Nobody had dared stop him. But the Marathas went all the way to Panipat to stop him. The Marathas were courageous, brave and die-hard warriors. The current generation should try to emulate this psyche of our ancestors. Panipat was not a lost battle, it is a Punya Path… a holy road that leads to higher levels of achievement.”

But nowadays, everyone seems to be dividing people on the basis of caste, community or language. What does Patil think about this? Patil is once again evasive. He says, “No comments.”

What about the current trend of challenging history, over-insistence on changing historical facts? Patil says, “Such changes do not last. No one can change history or a make a mockery of it. Historical truth always comes to the fore. So we need not worry about it.”

I round up our discussion by asking him which identity gives him more satisfaction, that of a bureaucrat or that of a writer.

Patil says, “It does not matter what I like. People think of me more as a writer. They refer to me as ‘Panipat-kar.’ Of course, I try to do equal justice to my role as a bureaucrat as well. I never let my writing affect my job.”

The Legacy of Panipat

I don't quite know what terrific connection my breath and blood have with the word 'Panipat', but at the young age of 25, I had set off to collect basic material for the novel on this subject. And by the time I was 28, the final draft of the novel was ready, all of it written by me with great passion!

I must share with you an incident that comes to my mind regarding Panipat. Former defence minister of the country, Yashwantrao Chavan, happened to pass through the town of Panipat once on his way from Punjab to Delhi. He stopped there and went straight to 'Kaala Aam', the place where the historic battle of Panipat was fought. The memorial of Maratha warriors stood there in one of the farms. It was a rough structure in black stone. Yashwantraoji sat down in front of the memorial and picked up a handful of the soil. A poet at heart, he could not control his emotions and tears rolled down his cheeks.

After letting his heart out, Yashwantraoji said to those around him, “Friends, this is the holy land. This is the place where about a lakh Maratha warriors demonstrated how to fight the enemy when the country is invaded. Each of the families in Maharashtra has lost at least a brave man here. This soil has turned holy with their blood.”

Kurukshetra stands just a few miles from Panipat. The third battle of Panipat between Ahmedshah Abdali and the Marathas was fought on Wednesday, January 14, 1761. There is no other example of such a fierce battle in that period where within just eight hours, 1.5 lakh people and 80 thousand animals from both the sides were killed. Even the two American nuclear bombs dropped on Hiroshima and Nagasaki took a few days to claim as many lives.

The Marathas had left for Panipat on a mission on the basis of the “Ahmedia Agreement” of 1752 for the defence of the Emperor of Delhi, which meant the defence of Hindustan then. People asked if I was writing ‘Panipat’ to eulogise the Punekars. I told them that I had neither Punekars nor Satarkars in my plan of things. Much in the same way as all kinds of people gather together in Pandharpur for Ashaadhi-Kartiki, the whole of Marathi region stood united on the grounds of Panipat to fight with the enemy.

When the entire population of Pune was not even 22,000, a lakh of brave Marathas geared themselves up for the war at Panipat. It had about seven-eight Brahmin Sardars including Bhausaheb and Vishwasrao and about 60-70 front runner Sardars from not only the Maratha community but also from all the castes of Bahujan Samaj. Panipat was a battle fought by young men. The enemy, Ahmad Shah Abdali, was all of 32 then. Bhausaheb was 28, Dattaji Shinde 22, Vishwasrao and Janakoji Shinde were mere teenagers at 17. None of the country’s rivers had any bridges then— there were no roads or means of transport. Imagine what a task it must have been to walk with 60,000 horses and lakhs of soldiers!

We fought the battle for the dignity of Hindustan, but unfortunately the kings of the north did not help the Marathas. The Rajput kings of Rajasthan hid themselves into sand. A few days before this battle, Govindpant Bundele was killed. Govindpant had till then seen to it that we received the money and grocery via the Ganges and Yamuna. With Govindpant’s demise the problem began. Yet, Bhausaheb stood firm. But Nanasaheb Peshwa did not abide by his duties. Nothing was received from Pune.

Alasingh Jat of Patiala was sending the supplies but later on those supplies too reduced. In the end, the Maratha army had to survive by eating tree leaves and shaadu soil on the banks of the river. But fight they did till the end. And how? We do not need any other witnesses as our enemy Ahmed Shah Abdali. He writes: “The southies (Marathas) had established a strong foothold on Panipat. On the day of the battle they attacked us again and again with a die-hard attitude. Had our great worriers Rustum and Isfindar witnessed this inimitable bravery of the Marathas, they would have been astonished.”

Unravelling the Maratha psyche Imtiaz Ahmad

Wars damage both victors and vanquished. For the vanquished, the damage is far greater. It leaves bitter memories and assails the sense of pride. This happens more often when they have already nursed a sense of invincibility and pride. The Marathas, and Maharashtrians in general, eloquently illustrate this.

Shivaji’s rise was a military feat. At the same time, it infused a sense of invincibility and pride among the Marathas. Shivaji’s escape from the clutches of the Mughal ruler Aurangzeb bolstered up these sensibilities. However, the defeat of the Marathas at the hand of Ahmad Shah Abdali in the Third Battle of Panipat virtually killed the Maratha prospects of advance towards North India. Since then, the Marathas have lived uncomfortably with a sense of assailed pride and defeat.

Shivaji was like so many regional rulers who aspired to free themselves from Mughal rule and create an independent kingdom of their own. However, Shivaji remains unique in that he infused this political ambition into a popular aspiration. He gave the common Maharashtrian a feeling of pride.

The Third Battle of Panipat was in this sense the last straw that virtually crushed this strong Maratha nationalism. Seen as a military or political event, it was a common everyday event in those times when rulers engaged in internecine warfare to establish their supremacy. Seen as a psychological turning point, it crushed Maratha hope and aspiration to dominate over the country. Maratha pride was crushed at Panipat but it did not completely die out. It resurfaces time and again at the slightest promise of success. One has to only look at the drama surrounding the shift of Y. B. Chavan from Maharashtra to Delhi to appreciate this bitter fact. Brandishing a sword, symbolic of that of Shivaji, he moved to Delhi as if it was a recapture. The critical point in this drama is that the Maratha sense of pride and invincibility, assailed by their defeat at Panipat, suddenly surfaced again.

Maharashtra is a state within India but its name itself demonstrates its legacy of a past when the prospect of dominating India kindled strongly in the Maratha mind and personality. Literally, Mahar-ashtra means the nation of the Marathas. Unlike other states of India, Maharashtra is unique in incorporating its sense of pride as a nation inscribed in its name.

One way to appreciate and understand the consequences of the Panipat defeat on the Maharashtrian mind and psyche would be to recognise the duality that has since become a feature of their existence as a people. On one hand, they carry a strong sense of pride and a hope of domination. On the other, they also carry a strong sense of being overwhelmed and besieged. This has bound their psyche into a psychological cage. This uncomfortable situation is pathetic but it has been a part of Maratha personality which they have not been able to grow out of.

This, to a considerable extent, explains contemporary Maharashtrian politics. From Bal Thackeray to Raj Thackeray, the running theme of regional Maharashtrian politics has been a feeling of being in a siege; being overwhelmed by others who have, since the establishment of British rule, moved into the thriving metropolis of Mumbai. At first, this sense of siege was directed against South Indians. More recently, it has been directed against poor migrants from UP and Bihar. Most migrants have moved in to fill the jobs which the common Maharashtrians are unwilling to take up. However, this has not deterred the Thackerays from directing their ire against them.

The other feature of the Maharashtrian personality is a sense of pride which was assailed by the defeat at Panipat but not entirely put down. Thus, when Raj Thackeray gives a call that Marathi should be the lingua franca within Maharashtra or that all those who have come to live in Maharashtra should communicate in Marathi, he is merely harping on the theme of Maratha pride. For him, as for a common Maharashtrian, the dream of political domination outside Maharashtra may not be realisable in the present but at least the assertion of pride in the region’s greatness must be protected and promoted. Historical experience of a people has a unique role in shaping their psyche and personality. As the Maratha case so eloquently explains, the peculiar combination of a historical defeat and undying sense of pride continues to shape contemporary life and developments.

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM ranks No 1 in International Exposure in the 'Third Mail Today B-School Survey'
Management Guru Arindam Chaudhuri Dean Business School IIPM
IIPM Excom Prof Rajita Chaudhuri
Kapil Sibal’s voters want Jan Lokpal, not Government-proposed Lokpal Bill

"Thorns to Competition" amongst the top 10 best sellers of the week.
IIPM RANKED NO.1 in MAIL TODAY B-SCHOOL RANKINGS
'Thorns to Competition' - You can order your copy online from here
IIPM Mumbai Campus

As Delhi-NCR’s management schools prepare for the 2012-14 academic session, heads of the 12 best share their future plans

2011-09-21T16:58:00.005+05:30

IIPM: What is E-PAT?

THE WORLDWIDE fears of a double-dip recession have yet again put the spotlight back on B-Schools. Are they preparing their students for the uncertain new world? Will these students be industry ready? Will they be prepared to face the challenges of the new economic order?

We posed these questions to the key functionaries of the BSchools that bagged the first 12 positions of the third Mail Today B-School Rankings. And we came back reasonably assured that the institutes were working harder than before to raise the quality benchmark.

If our joint topper, IIPM Saket, has teamed up with Yale for a ground-breaking stock market analysis, the institute that shares the honour, MDI Gurgaon, is talking about new campuses, faculty expansion and more foreign tie-ups.

The big trend, in fact, is to go global. “IMT’s recent collaboration with the Kellogg School of Management is part of its initiative to expose our students to the case studies their peers at top management schools around the world get to study,” explains its director, Bibek Banerjee.

And at Galgotias Business School, Greater Noida, students will get an opportunity to complete their last year of study in associated foreign universities. IIPM’s Dean of Academics, Prasoon Majumdar, puts all these developments in perspective. “As the country grows, the demand for management graduates will keep growing and so will the number of B-Schools,” he says.

Recognising the demands of the new market, IIT Delhi’s Department of Management (DMS) has opted to overhaul its curriculum to make it more industry friendly. Says Sudhir K. Jain, Head of DMS.“Our academic curriculum review is based entirely on industry feedback.”

FORE School of Management will inaugurate a fully residential campus in Sonepat next year. Jagan Institute of Management Studies will open a multi-specialty university in Bahadurgarh, Haryana. The Indian Institute of Foreign Trade is planning a second campus in Kolkata and a new one in Kochi.

The International Management Institute, Qutab Institutional Area, has a Rs 30-crore war chest for infrastructure expansion. And the women students of the Lal Bahadur Shastri Institute of Management will have their own hostel next year.

FORE School of Management Director Jitendra K.Das says IT applications will change the way management is taught in BSchools. “Today, more time is spent on computer-based simulations in classrooms than anything else,” Das says. “We have to get attuned to seeing things on the email and handheld devices instead of the notice board.”

The Indian Institute of Finance, Noida, which is celebrating its silver jubilee next year, “has identified as many as 12 new areas in the field of finance alone and will be rolling out programmes in them by the beginning of April 2012,” says its chairman, J.D. Aggarwal. An exciting new world awaits students who have set their sights on these B-Schools that are changing the rules of the game.

TOP 5 Best B School in India

TOP 5 B School in India (INTELLECTUAL CAPITAL) MDI-Gurgaon IMT-Ghaziabad IIT Delhi-DMS FORE School of Management- Delhi IIPM-Saket	TOP 5 B School in India (QUALITY OF FACULTY) IMT-Ghaziabad IIPM-Saket MDI-Gurgaon IIFT-Gurgaon IMS-Ghaziabad
TOP 5 B School in India (INTERNATIONAL EXPOSURE) IIPM-Saket MDI-Gurgaon IMT-Ghaziabad IMS-Ghaziabad Indian Institute of Finance-Noida	TOP 5 B School in India (PLACEMENT RECORD) MDI-Gurgaon IIT Delhi-DMS IIPM-Saket IMT-Ghaziabad IIFT-Delhi
TOP 5 B School in India (INDUSTRY INTERFACE) MDI-Gurgaon IIPM-Saket IMT-Ghaziabad IIT Delhi-DMS IMI-Delhi	TOP 5 B School in India (POTENTIAL TO NETWORK) IIPM-Saket IMT-Ghaziabad IIFT-Delhi IIT Delhi-DMS FORE School of Management- Delhi

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William-Kate wedding hit British economy

2011-07-27T15:25:00.002+05:30

IIPM Mumbai Campus

The royal wedding of Prince William and Kate in April was supposed to have catalysed Britain's ailing economy, but official figures released today show that it was one of several events that affected GDP figures adversely. The Office for National Statistic (ONS) said that growth in the UK economy slowed in the three months to 30 June. GDP grew by only 0.2 per cent in the second quarter, which is down from the 0.5 per cent growth in the previous quarter. The ONS highlighted a number of special events in the second quarter that may have affected the GDP figures, such as the additional bank holiday for the royal wedding, the wedding itself, the after-effects of the Japanese earthquake and tsunami, the first phase of Olympic ticket sales and the record warm weather in April. During the build-up to the royal wedding, experts claimed that the enthusiasm for the event would have a positive impact on Britain's economy, including from larger than usual entry of tourists.

The ONS estimated that without these events, GDP would have been 0.5 percentage points higher. While chancellor Goerge Osborne said the 0.2 per cent growth was good news, shadow chancellor Ed Balls accused him of choking the recovery.

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FBI arrests US-based lobbyist and brings to light ISI subversion of Kashmir issue

2011-07-20T17:45:00.001+05:30

IIPM Mumbai Campus

Federal authorities on Monday arrested a prominent US-based pro-Pakistan activist associated with the Kashmiri separatist movement accusing him of funneling money from the Pakistani spy agency ISI to lobby US decision-makers.

In the process, the Obama administration's law enforcement brigade also blew open the Pakistan and its spy agency's two-decade long subversion of the so-called Kashmir cause.

The FBI swooped down on the Virginia residence of Dr Ghulam Nabi Fai, a well-known representative of Kashmiri separatists in the US and detained him on charges of ''participating in a long-term conspiracy to act as agents of the Pakistani government in the United States without disclosing their affiliation with the Pakistani government as required by law.''

Another individual, Zaheer Ahmed, like Fai a US citizen, was also similarly charged, but he is at large and believed to be in Pakistan, according to US authorities.

Fai has been a familiar and prominent figure in Washington DC for nearly two decades, lobbying Kashmiri separatist cause as executive director of the Kashmiri-American Council (KAC) and dallying with senators and congressmen. US authorities now say the KAC was just an ISI front, funded by Pakistan's spy agency.

The FBI affidavit alleges that, although the KAC held itself out to be a Kashmiri organization run by Kashmiris and financed by Americans, ''it is one of three 'Kashmir Centers' that are actually run by elements of the Pakistani government, including ISI.'' The two other Kashmir Centers are in London, England, and Brussels and Belgium.

According to the affidavit, a confidential witness told investigators that he participated in a scheme to obscure the origin of money transferred by Pakistan's ISI to Fai to use as a lobbyist for the KAC in furtherance of Pakistani government interests. The witness explained that the money was transferred to Fai through Ahmad, an American living in Pakistan.

A second confidential witness told investigators that the ''ISI created the KAC to propagandize on behalf of the government of Pakistan with the goal of uniting Kashmir.'' This witness said ''ISI's sponsorship and control of KAC were secret and that ISI had been directing Fai's activities for the past 25 years.''

The FBI affidavit alleges that Fai has "acted at the direction of and with the financial support of the Pakistani government for more than 20 years." Four Pakistani government handlers have directed Fai's US. activities and Fai has been in touch with his handlers more than 4,000 times since June 2008, according to the FBI.

The affidavit also alleges that Fai repeatedly submitted annual KAC strategy reports and budgetary requirements to his Pakistani government handlers for approval. One document entitled "Plan of Action of KAC / Kashmir Center for Fiscal Year 2009" laid out Fai's intended strategy to secure US. Congressional support in order to encourage the Executive Branch to support self-determination in Kashmir; his strategy to build new alliances in the State Department, the National Security Council, the Congress and the Pentagon, and to expand KAC's media efforts.

According to the affidavit, Fai also set forth KAC's projected budgetary requirements from the Pakistani government for 2009, including $100,000 for contributions to members of Congress.

Fai and the KAC have received at least $4 million from the Pakistani government since the mid-1990s through Ahmad and his funding network, the FBI said. The money is allegedly routed to Fai through Ahmad and a network of other individuals connected to Ahmad. Ahmad allegedly arranges for his contacts in the United States to provide money to Fai in return for repayment of those amounts in Pakistan.

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LPG Refills To Cost More Very Soon

2011-07-09T13:07:00.002+05:30

If the oil ministry has its way, cooking gas consumers would soon get only four refills in a year at subsidized rate. Every subsequent cylinder would cost Rs 800 or so at today's market price.

The ministry proposes to limit the number of subsidized cylinders for even BPL (below poverty line) at four cylinders a year. But the government would give them a one-time assistance of Rs 1,400 for getting a connection. A formal proposal, being drawn up by the ministry for the ministerial panel on fuels, explains that the plan would ensure that government subsidy reaches only those who deserve it and stop the huge black market in subsidized kerosene supplied for the poor.

The proposal outlines the criteria to identify those who have to pay market price for refills. These include anyone who owns a car, two-wheeler, house or figures in the income-tax list. The subsidy to BPL cardholders would be delivered through the unique identification number, Aadhar, as it is commonly known, regime that is in the works. The proposal rationalizes the move on the ground the present system does not differentiate between the needy and those who can afford to pay market price. It says even billionaires get their fuel at subsidized rate in the present system.

The ministry reckons four cylinders would be enough to take care of the cooking needs of a BPL family. The ministry's view is based on studies that indicate that most of the kerosene consumed by BPL families is used for lighting purpose and wood or cow dung cakes remain the choice of fuels for cooking.

The Centre at present supplies 9-10 million tonnes of subsidized kerosene a year for selling to poor through ration shops controlled by state governments. Several government and independent studies have said nearly 40% of the fuel is diverted for adulteration of motor fuels, giving rise to a black market worth over Rs 16,000 crore at today's market price. Consumers now pay an average of Rs 400 for a cylinder because of a subsidy of Rs 395. The government had last month raised cooking gas price by Rs 50 a cylinder, kerosene by Rs 2 per litre and reduced oil taxes. Still, together with diesel, it expects a subsidy bill of Rs 120,000 crore in 2011-12.

The proposal says the new plan would reduce the government's subsidy burden on cooking gas, estimated at Rs 12,000 crore as per the price prevailing in 2009-10. This would be much higher according to 2010-11 price line.

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Get E-Ticket On Your Cellphone

2011-07-09T12:09:00.001+05:30

Rail travellers can now get e-tickets on their cellphones, and won't have to carry print out of tickets.

Called m-ticket, it can be booked by passengers having internet facility by downloading the mobile ticketing application on their cellphones from the railways' new web portal. A passenger can book train tickets through a mobile phone and carry the display ticket sent to her\his cellphone through an SMS.

The facility is part of comprehensive Indian Railways Portal, www.indianrailways.gov.in, which was launched by West Bengal chief minister Mamata Bannerji in Kolkata on Thursday.

The new portal aims at consolidating all the services and information into a single window web-interface for the public.

On completion of booking and payment formalities, an SMS containing the ticket details will be sent to the user, which is referred to as Mobile Reservation Message (MRM). The cost of MRM from IR web portal will be borne by the Indian Railways. The facility of booking e-tickets through railways' web portal will be available from 12.30 am to 11.30 pm daily.

In addition to facility of e-ticketing provided by the new portal, no travel agents have been allowed so that passengers can have ease of booking during peak hours.

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No consensus on Lokpal, Anna may rethink fast

2011-07-04T17:56:00.001+05:30

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There is no consensus yet again on the Lokpal bill. Anna Hazare may rethink his August 16 fast as political parties push back civil society saying Parliament will decide shape of the Lokpal bill. There is no clarity on who will eventually create the final draft of the Lokpal bill. A crucial all-party meeting called by the Prime Minister to end the deadlock proved inconclusive. Parties now say it's not civil society but Parliament that would determine the shape of the Anti-corruption law.

There was no consensus at the end of a three-hour long all-party meeting on Sunday. It simply became a platform for the Opposition parties to attack the government for not taking them on board the Lokpal deliberations earlier and for the government to delay a final decision. A one line resolution calling for a strong Lokpal is all that was achieved, almost as if it was a perfect script.

The stage was set by the Prime Minister himself who said at the beginning,"it is important that such an institutional arrangement enjoys the support of as large a section of people as possible and that there is the widest possible consensus regarding the bill." It's the BJP though which remains non-committal on the entire issue. While the party was bitterly divided even on the question of attending this all party meeting, it asked the government to ensure bringing of a Lokpal bill in monsoon session of Parliament.

"We've asked the government to bring the bill in the monsoon session of the Parliament and present it before the standing committee so that the political parties can express their views," said Sushma Swaraj. Parties like the CPI, RJD and SP questioned the government's strategy in dealing with team Anna Hazare. Most parties while criticising the government also wondered why should civil society dictate the terms of the Lokpal bill. RJD's Lalu Yadav criticised the civil society groups saying 120 crore people elect us, who elected them.

AIADMK cautioned frivolous complaints against the Prime Minister will derail the process. BSP wanted the government to bring the bill in Parliament first before seeking its views. The outcome of the meeting obviously didnt go down well with the activists. "It's sad to see that an institution that could have been set up 44 years ago has been delayed further. If the Prime Minister wants to be included in the ambit of the Lokpal then he should present the mandate to his ministers," said Santosh Hegde.

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Vodafone To Pay Huge Tax

2011-07-02T16:35:00.002+05:30

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Vodafone may have to shell out withholding tax of up to Rs 3,700 crore during the current financial year on its $3.8 billion deal involving the purchase of shares from Mauritius-based Essar Com Ltd and Essar Communication Ltd. Central Board of Direct Taxes (CBDT) chairman Prakash Chandra said on Friday that Euro Pacific Security Ltd, a wholly owned subsidiary of Vodafone, has withdrawn its application from Authority of Advance Ruling where it had disputed the withholding tax demand invoking immunity under the Double Taxation Avoidance Agreement with Mauritius. Vodafone's subsidiary had purchased 22% stake held by Essar's Mauritius arm in the Vodafone Essar. According to CBDT, it should have deducted 20% withholding tax in addition to surcharge before making any payment. "Tax liability will be around Rs 3,500 to Rs 3,700 crore, including surcharge," Chandra said, hoping that Vodafone will pay the withholding tax now. He said the development will have tax implications on similar cross border M&As.

Already, the Income Tax department is working on some cases and demands would be raised soon.

"Whatever payments Euro Pacific makes to Essar, it should first deduct the tax," Chandra said. He hoped that the company will clear all tax liability by the end of this fiscal which means the Vodafone will have to pay entire dues before March 31, 2012.

Essar's 22% stake held by its Mauritius subsidiaries is valued at $3.8 billion, on which the Income Tax department has raised withholding tax demand. Essar's remaining 11% stake is held by its Indian subsidiary and valued at $1.2 billion, resulting in a total deal size at $5 billion. Vodafone had already paid $1.9 billion to Essar for the first tranche of shares equivalent to an 11% stake. The remaining payment was to be made in the second week of July.

Earlier, Vodafone had said that there was no tax payable on its purchase of majority interest in Hutchison-Essar for over $11 billion in 2007. It had disputed the $2.6 billion tax liability on the company and a case is currently pending in the Supreme Court.

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India to buy 13 Torpedoes from the US

2011-06-29T18:06:00.001+05:30

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India is going to buy lightweight torpedoes from US to arm the dozen P-8I long-range maritime patrol aircraft it's acquiring from Boeingfor $3.1 billion to plug existing surveillance gaps in the Indian Ocean.

The American Defense Security Cooperation Agency (DSCA) on Monday notified the US Congress of the impending sale of 32 MK-54 all-up-round lightweight torpedoes, along with associated equipment, spares and logistical support, to India for around $86 million.

The torpedoes, said DSCA, will "provide enhanced capabilities in effective defence of critical sea lines of communication". Armed with torpedoes, depth bombs and Harpoon missiles, apart from being packed with long-range radars and sensors, the P-8Is will boost the Indian Navy's anti-warship and anti-submarine warfare capabilities.

As first reported by TOI, India is finalising the contract for four new P-8Is, which will add to the eight such planes already contracted from Boeing under the $2.1-billion deal inked in January 2009. The first P-8I is slated for induction by early-2013.

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Police attacks rave party near Mumbai

2011-06-27T17:00:00.003+05:30

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The crime branch, in a joint operation with the local police, busted a rave party at a resort in Khalapur, Raigad district, late on Sunday. Nearly 300 youngsters, including 60 girls, were rounded up. A Mumbai police officer was also among those detained from the Mount View Resort on the old Mumbai-Pune highway.

Superintendent of police (Raigad) R D Shinde said, "We are checking the antecedents of the officer and trying to find out why he was present at the party." Asked if any celebrity or his/her family member was present at the party, Shinde said his team was preparing a list of those rounded up. "It's too early to comment on this," he said.

Incidentally, June 26 has been declared as the International Day against Drug Abuse and Illicit Trafficking by the UN.

"We have found some drugs on the youngsters and are trying to identify them," Shinde said. "The Narcotic Drugs and Psychotropic Substances (NDPS) Act would be applied if the seized items are found to be narcotic drugs or psychotropic substances."

The police had received a tip-off that a rave party would be held in Khalapur on Sunday.

"The youngsters could either hail from Mumbai or Pune as both the cities are close to Khalapur. They are in their twenties," an official said.

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Woman gang raped and burnt alive in Uttar Pradesh

2011-06-21T09:56:00.006+05:30

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A woman was allegedly gang raped and burnt alive in Etah of Uttar Pradesh late on Sunday night. The family of the victim, who was in her thirties, claimed that she was raped by five men but no case has been registered yet. The victim was taken to the Etah district hospital where she was declared brought dead.

This is the third rape case reported in UP in three days.

In UP 13-year-old resists rape, eye gouged out
In yet another blot on UP's law and order report card, two youth on Saturday gouged out an eye of a 13-year-old girl in Kannauj when they failed to rape her. When the girl's parents went to the local police station to lodge a complaint, they were turned away. Reports said Preeti (name changed) had gone out for some work in her Gadwa Buzurg Village on Saturday evening when two local youth, Dilip Nonia and Niranjan Yadav, got hold of her at a secluded place and tried to sexually assault her.

When the girl raised an alarm, the duo attacked her with knives, piercing her left eye and injuring the other, said Kannauj police chief Rajendra Singh. Preeti has lost her left eye and the right one is also considerably damaged. Dr Awdhesh Pratap of Vinod Dixit Eye Hospital in Kannauj, who examined the victim said: "The left eye is damaged irreversibly. In the right, there are only 10% chances of recovery."

Preeti has been sent to Kanpur for further treatment. The two accused are from her own village. One of them, Niranjan Yadav, has been arrested. The victim's family later alleged the police were not ready to record the girl's statement. The police chief later said that two police personnel, sub-inspector Shiv Shanker Singh and constable Fakhruddin, were suspended for laxity. The two neither informed the senior officers nor carried out standard procedure, he said.

This was just one of the many incidents of crime against women reported in the past 24 hours as UP Police appeared to be on weekend holiday.

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Ramdev admitted to ICU

2011-06-11T17:21:00.001+05:30

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Baba Ramdev, on fast since June 4, was forcibly admitted to intensive care in a Dehradun government hospital on Friday despite protests by his supporters who insisted the yoga guru on drip had not broken his fast. Around 4pm, six administrative officials led by Haridwar district magistrate R Meenakshi Sundaram got Ramdev shifted to Himalayan Institute of Medical Sciences, some 25km from Dehradun.

A team of doctors led by Dr S L Jethani said Ramdev's condition was deteriorating by the hour, and his refusal to break his fast left the administration with no option but to hospitalize him. Seven days into his agitation for return of black money and in protest against police action on his Ramlila Maidan gathering, Ramdev was deyhdrated and had low pulse rate.

There were attempts to force-feed Baba Ramdev on Friday, said a source. The yoga guru was carried on a stretcher to an ambulance while his supporters shouted slogans against the Uttarakhand government.

A 2,000-strong crowd of Ramdev's supporters blocked the Delhi-Rishikesh National Highway for several hours. They refused to budge despite requests by police and local officials. Later in the evening, doctors said the Baba was being administered intravenous fluid — glucose and normal saline — and his condition was stable. "He is talking and there is no problem. His health is improving," Jethani, medical superintendent of the hospital, said. Spiritual guru and head of Art of Living foundation Sri Sri Ravi Shankar met Ramdev at the hospital and urged him to break his fast. Ramdev said he would not step back until the government accepted his demand to bring back black money stashed away in Swiss banks. Sri Sri told Ramdev he would speak to the UPA government about his demands. Brahma Dev, a spiritual guru, said the administrative action was unjust. "Ramdev's fast had led to a deterioration of his health. The way he was shifted to hospital against his wishes is against social and moral ethics," he said.

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Baba Ramdev Shifted To Dehradun for Treatment

2011-06-10T17:49:00.002+05:30

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Amid high drama, yoga guru Ramdev, whose indefinite fast entered the seventh day on Friday, was shifted to a hospital in Dehradun as doctors attending on him opined that his health parameters were "worrisome".

A Patanjali Yogapeeth spokesman claimed that the decision to shift Ramdev to a hospital was taken by Uttarakhand chief minister Ramesh Pokhriyal, who gave directions to the Haridwar district magistrate in this regard. The 46-year-old yoga guru is being "taken to Himalayan Institute of Medical Sciences in Dehradun", G S Martolia, SSP, Dehradun, told PTI. There was commotion at the ashram as some of Ramdev's supporters protested the district administration's move to shift him to hospital.

Some protestors even clashed with police when the yoga guru, who is on a fast against corruption and black money, was being taken on a stretcher. However, it was resolved immediately with the help of ashram authorities.

Doctors, who examined Ramdev in the morning, had said that he needed immediate hospitalisation. A close aide of Ramdev, Swami Sampoornand, claimed that the yoga guru had gone into an "unconscious state".

The doctors attending on him had sent in a recommendation for his hospitalisation on "priority basis" as they had found him suffering from dehydration and had advised him to break his fast, which rejected by the yoga exponent.

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Baba Ramdev To Declare His Assets Today

2011-06-09T18:04:00.000+05:30

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Yoga guru Baba Ramdev has said that he will declare his assets on Thursday evening, after allegations of running a huge empire of Rs 1,100 crore.

Ramdev has been accused of grabbing fertile farmland. Local residents including farmers launched a signature campaign against Baba Ramdev, and the Haridwar DM report says no land has been allotted to the baba, a defence that Ramdev had been citing.

Over 200 businesses from broadcasting companies including Aastha TV to food parks are run by his trusted lieutenants Acharya Balkrishna and Mukta Anand, according to reports. There are no specific charges against them that the finance ministry is looking at but a detailed income tax survey is currently being done.

Even Hindu spiritual leaders want Ramdev's assets probed. Baba Ramdev has also been accused of stamp duty evasion. Ramdev owes the exchequer Rs 58 lakh, says the Haridwar SDM, in not one or two, but a total of 16 orders. In fact he had ordered attachment proceedings in August last year.

Ramdev's aide Balkrishna is also under scrutiny. The Uttarakhand Intelligence Bureau confirmed that Balkrishna, the right hand man of yoga guru Baba Ramdev may have violated the Arms Act. The Prime Minister's office has ordered a probe in the case.

Balkrishna is a citizen of Nepal, but he claimed he was born in Haridwar. His passport number A S 245797 from the Bareilly passport office needs to be investigated under the Passport Act, says the report to the State Police Chief.

Ramdev, however, said that he has always supported law in the country and have never spoken about breaking the law. He also said that there are many things he has to do before he breaks his fast against corruption and black money. "Till the time my goal is not achieved, I will continue the fast. Whether I live or die, I will support the cause," Ramdev said.

Doctors advised liquid intake to Ramdev and requested him to end his fast soon after health started deteriorating as his fast for tougher anti-graft laws and bringing back black money from foreign nations, continued in Haridwar.

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Biyani joins issue with Mukesh Ambani on retail claim

2011-06-06T17:31:00.002+05:30

Reliance Industries Chairman Mukesh Ambani’s claim that Reliance Retail has become the largest food retailer in the country has left his competitors unimpressed.

Reliance Retail, which started in 2006, runs over 1,000 stores across 86 cities. Of this, over half (nearly 600) are supermarkets called Reliance Fresh which mainly sell food and grocery items. The company also runs mini-hypermarkets and hypermarkets under the name Reliance Super and RelianceMart respectively. All the three formats are the in the value segment.Other retailers in the food and grocery segment say Reliance may be the largest in terms of stores but not in revenues. “You can check out the numbers to find out who is the largest. They might be large in terms of food and grocery store presence, but we are the largest in terms of revenues,” says Kishore Biyani, chief executive of the Future Group.

According to Biyani, his revenues from food and grocery will be over Rs 3,200 crore in 2010-11 (the financial year for the group’s flagship company Pantaloon, ends on June 30).But that is only marginally more than the Rs 3,132-crore turnover of Reliance Retail. A quick look at RIL’s FY 2011 annual report reveals that Reliance Fresh has posted a turnover of Rs 2,513 crore during the last financial year, while Reliance Hypermart posted revenues of Rs 619 crore.

While Reliance Retail’s total loss was Rs 351 crore during the year, Reliance Fresh accounted for Rs 159.94 crore and Reliance Hypermart Rs 86.99 crore. Comparative numbers for the Future Group’s food and grocery business are not published.

According to a top executive of a food and grocery chain, while Future Group is the largest food and grocery retail chain, Reliance Retail comes second and Aditya Birla Retail third.

Birla Retail, which runs 560 supermarkets and 10 hypermarkets, posted Rs 1,650 crore turnover in 2010-11, of which Rs 1,500 crore came from retailing of food and grocery products.

Early last year, Reliance brought executives from Tesco Lotus of Thailand to spearhead its value formats.

“Though we have not seen the evidence of good growth, I feel the look and feel of their stores have improved and operations are streamlined. But I do not think they have opened new stores in the last one to two years,” the executive said.

In his speech at the company’s annual general meeting last week, Ambani said Reliance opened 90 stores in the value and speciality segment in the financial year 2010-11. “Reliance Retail has made substantial investments over the last five years to establish a vast retail network with a robust supply chain, cutting edge technology and a procurement network reaching directly to tens if thousands of small traders, farmers and manufactures,” Ambani said.

Ambani added that every week, 2.5 million customers shop in Reliance Retail’s stores and that would increase multi-fold in the years to come on the back of aggressive investment planned to grow the value format.

Biyani’s Future group has different formats in the food and grocery segment. It has no-frills stores called KB’s FairPrice in the lower end, Food Bazaar and Foodrite in the medium end and recently opened Foodhall in the upper end.

Future Group runs 206 Food Bazaars, 198 KB’s FairPrice and one store each in both Foodrite and Foodhall.

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Pakistani Soldiers Killed in Border Fighting

2011-06-03T17:31:00.002+05:30

At least 28 Pakistani soldiers have been killed after two days of intense fighting with militants who crossed the border from Afghanistan into northwestern Pakistan, local police officials said Thursday. As many as 45 militants were killed, the officials said. The figures could not be independently verified.

Three civilians, including two women, were also killed in the clashes, and three Pakistani soldiers were missing. It was unclear whether they had been killed or had been abducted by the attackers. At least 200 militants crossed the border on Wednesday morning and attacked a police post in Barawal, a village surrounded by rugged mountains and forests in the Shaltalo area of Upper Dir, a district in northwestern Khyber-Pakhtunkhwa Province. Shaltalo is near the border with Kunar Province of Afghanistan.
The fighters took up positions in the surrounding mountains and also attacked troops from hide-outs in the thick forest outside the village. They destroyed at least two schools and set several houses on fire. By Thursday afternoon, the intensity of the fighting was diminishing, and by the evening the troops had regained the advantage, the police said.

“The situation is under control,” said Jawahir Ali, a junior police official in Barawal.
Pakistani officials lodged a protest with the Afghan government late Thursday. Foreign Secretary Salman Bashir conveyed “strong concern” about the matter, according to a statement from the Pakistani Ministry of Foreign Affairs.

The statement said that as many as 400 Afghan militants had been involved in the attack. Mr. Bashir demanded a strong response from the Afghan Army and United States and NATO forces against militants in Afghanistan, the statement said.

The border with Afghanistan in Dir district is porous and unguarded at most of the crossings, making infiltration easier. An army border checkpoint is located at Shahi, about 19 miles from Barawal.

Several of the militants fled back into Afghanistan during the night, said Murad Ali Shah, a police official in Barawal। Mr. Shah said that there had been no arrests and that the fighters were thought to have taken the militants killed during the fighting back to Afghanistan. “The terrorists don’t leave their dead behind,” he said.

The militants used heavy weapons in their attack and wore military fatigues similar to those of Pakistani security forces.

NATO officials in Afghanistan say there are as many as 100 fighters with Al Qaeda who are active in eastern Afghanistan, most of them in Kunar Province, which is adjacent to Dir।

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Bollywood biggie Karim Morani is arrested

2011-05-31T14:46:00.003+05:30

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A special CBI court on Monday sent another accused in the 2G spectrum case, Cineyug Films Pvt Ltd's director Karim Morani, to jail after rejecting his bail plea and taking a dim view of his efforts to dodge what befell his co-accused. Morani had filed seven applications to escape imprisonment -- something that did not go down well with the court. Special CBI judge O P Saini took a stern view of his conduct saying, "He used every possible legal subterfuge to delay the ultimate as he has filed seven applications within a span of less than one month."

The judge had earlier praised DMK MP Kanimozhi's conduct, although he rejected her bail plea.
Dismissing his bail plea, the court endorsed CBI's apprehension that Morani would seek to influence witnesses if he was not arrested. "Considering the magnitude of the crime, nature and enormity of allegations, character of evidence on record and the apprehension that the witnesses may be influenced in case the accused is released on bail, I have no hesitation in holding that accused (Morani) has failed to make out a case for bail," judge Saini said. Following the footsteps of his 10 other co-accused, Morani was escorted away by police officials to Tihar jail after the court ordered his arrest. His wife had come prepared with a bag containing his belongings, which she handed over to him while he was being taken into judicial custody.

The CBI, in its second chargesheet, accused Morani's Cineyug Films and Balwa's Kusegaon Fruits and Vegetables Pvt Ltd of facilitating transfer of Rs 200 crore to DMK-run Kalaignar TV.

Referring to the fact that Morani's counsel had earlier sought deferment of pronouncement of bail order till May 30 evening on the pretext of moving higher courts "though no stay order or any other order has been brought to my notice", the court said it reflected adversely on his conduct.

In its 67-page order, the court detailed how Morani evaded arrest for more than a fortnight (between May 6, 2011-May 23, 2011) on medical grounds even as his records said he was "stable with normal blood pressure".

The court said the allegations against Morani were of a very serious nature and the case involved alleged loss to the state exchequer amounting to about Rs 30,000 crore. "In the end, I may add that allegations against the accused are of very serious nature, which are supported by evidence on record and in cases of such magnitude, the danger of witnesses or evidence being tampered with is always there and cannot be dismissed with this disdain as remote, far fetched or imaginary," the court said. The CBI had alleged that Morani took Rs 6 crore for facilitating the Rs 200 crore transaction.

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2G: CAG to explain how Rs. 1.76 lakh crore was lost

2011-05-30T18:02:00.001+05:30

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The Joint Parliamentary Committee (JPC), examining the 2G scam, has sought to know from Comptroller and Auditor General Vinod Rai as to how he quantified the losses in the spectrum allocation at Rs 1.76 lakh crore. Rai will today brief the JPC, chaired by Congress leader P C Chacko, on the allocation and pricing of telecom licenses and spectrum during 1998 to 2009.

The CAG, in a report to Parliament in November last year, had pegged presumptive loss to the exchequer on 2G spectrum allocation at Rs. 1.76 lakh crore. The report said that the 2G spectrum was allocated to new players at throwaway prices. It also talked about undue advantage given to some firms and the spectrum allocated beyond contracted quantity to 9 firms.

The CAG report also said that the Department of Telecom (DoT) did not follow its own practice of first come first serve. The findings triggered a political storm and subsequent events led to the resignation of the then Telecom Minister A Raja.

"Today the talk is of a Rs. 1.76 lakh scam. We want to know from the horse's mouth how he had arrived at the figure," Chacko said after the last meeting of the committee on May 18.

Telecom Minister Kapil Sibal had dubbed "utterly erroneous and without any basis" the estimated loss of Rs. 1.76 lakh crore, arrived at by the CAG on account of 2G spectrum allocation.
According to the CBI charge sheet in the 2G spectrum allocation case, the loss to the exchequer is pegged at Rs. 30,984 crore.

The JPC has decided to call CBI Director A P Singh to brief on the 2G case at its meeting on June 7, while the Finance Secretary, chief of Enforcement Directorate, and Telecom Regulatory Authority Chairman J S Sarma will make presentations on the issue.

Sarma had begun his presentation on the functioning of TRAI and its role in the telecom sector which was inconclusive and would continue on June 8.

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Indian and Chinese Universities are not at par with the world's best

2011-05-27T17:35:00.001+05:30

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China and India have made the most aggressive investment in education in Asia based on their rapid economic development, but mainland Chinese and Indian universities are mostly among the also-rans in the Asian University Rankings. This year, 40 Chinese and 11 Indian universities made it into the top 200 in the Chosun Ilbo-Quaquarelli Symonds Asian rankings.

But considering the size of these countries and the scale of their investment in higher education, they are a long way behind Hong Kong, Japan and Korea, which had 7, 57 and 35 universities in the top 200. While Korean, Hong Kong, and Singaporean universities in the higher ranking have consistently moved upwards in the last several years, Chinese universities either stagnated or slipped, and there are no Chinese or Indian universities in the top 10.

One reason can be found in the quality of research, where Chinese and Indian universities tend to have lower output. Two Indian universities landed in the top 10 in the papers-per-faculty category, but none placed in the top 50 in the citations-per-faculty, which measures the quality of publications.

And while 10 Chinese universities were in the top 50 in terms of papers-per-faculty, only one -- Northeast Normal University at 46th -- made it to the top 50 in citations.

Another reason is the brain drain the two countries suffer. While great many talents leave for universities overseas, the influx of talents is far smaller. In fact, only one Indian university made it to the top 100 in the international-faculty criterion, which is an index for the degree of globalization of the universities. Just three Indian universities placed in the top 100 in the category of international students.

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Akshay Kumar: Rajiv Hari Om Bhatia born 9 September 1967

2011-05-23T10:35:00.001+05:30

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Action overload!

Looks like the promo campaigns of “Action Replayy” are giving Akki a tough time. The actor was mobbed playing the DJ at a night club in Delhi, where girls ripped his jacket to get a picture with the action star! Akshay, however, obliged the crazy fans and continued the action without his jacket. Another event got out of control in a Mumbai nightclub where youngsters broke glasses and furniture on not being allowed to enter the jam-packed venue to meet the actor. Even worse, Akshay and other crew member of the movie left with injuries on their arms and back… Now that’s way too much action even for Akshay!

Akshay Kumar: My son, my soul'

The rough-and-tough star of Bollywood, Akshay Kumar is all excited about the second round of the Akshay Kumar Karate Tournament, which will be held in Mumbai in October this year. Akshay has always believed in encouraging young kids to learn martial arts and had flagged off the event last year as well. However, the action hero has a soft corner for his son and wishes to spend even the last five minutes of his life with his baby and blindly follow him wherever he'd want to go. Well, the manly star sure seems like a softie at heart.

Daredevil in demand!
The action star of Bollywood had once dedicated his award to Aamir Khan, and is now the choice of the man who had directed Aamir in 'Ghajini'. AR Murugadoss has roped in Akshay for his next Hindi venture, which will supposedly have a budget of Rs 20-25 crore for action sequences alone! Murugadoss is polishing his Hindi speaking skills and, as per Akki's diktat, would make the action sequences fun and not gory. Akshay's co-star hasn't been finalised yet, but he has agreed to work with Asin, who had previously refused 'De Dana Dan' with him because the role hadn't attracted her enough. Hope all falls in place for AR with Akki and Asin'

Canada calling

'Khatta Meetha', the first offering from Akshay Kumar's production house Hari Om Productions, has failed in generating as much moolah the newly-turned producer might have hoped for, but this hasn't dampened Akki's spirits much. The Bollywood superstar is now producing a Canadian film 'Break Away', which is to be directed by Robert Lieberman. Immensely popular in Canada, it isn't surprising that Akshay is trying his fortune with Canadian audiences before heading out to what we bet is his ultimate destination ' Hollywood.

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Indian Actress Sonam Kapoor: Latest News

2011-05-19T10:09:00.000+05:30

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Sonam Kapoor: Who makes Sonam blush?

Sonam Kapoor has been the talk of the town after the release of her chick-flick 'Aisha'. She has also topped a list of hotties by a popular men's magazine. The stylish beauty, who made a guest appearance in a reality show recently, was seen blushing the entire time, because of Shaan's presence! The actress revealed that she had a big crush on the versatile singer and considered herself lucky to judge the event with him. The cast and crew of the show say that Sonam was at her best behaviour during the shoot!

Sonam Kapoor: No papa bear here!

It's not just a fter the success of the film 'Aisha' that Sonam Kapoor has been noticed for her airs and attitude. In a recent interview, the stylish actress remarked that she likes it when people call her 'hot' and 'sexy', which make her put in extra efforts on her looks and wardrobe. Sources say that papa Anil Kapoor tries to keep his daughter grounded and does not believe in pampering her. On the sets of 'Aisha', Sonam was given the same treatment as her co-stars, and was denied any extra comforts despite the film being a home production. Well, Mr Kapoor can't be blamed for not trying to do his bit!

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2011-05-15T10:50:00.000+05:30

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Kat fight continues!

Doesn’t look like Katrina Kaif and Deepika Padukone have buried the hatchet and become friends as yet. On the chat show “Koffee with Karan”, Deepika happened to mention that she’d like to see Katrina Kaif’s passport to find out if she’s actually 26, the age that she claims to be. And Katrina, too, did not choose to stay tight-lipped about this when asked for her comments. The actress smiled and said that whoever wishes to have a peek into her passport is welcome. Well, go ahead Dippy!

Katrina Kaif Vs Deepika Padukone

Two of Bollywood’s hottest stars, Katrina Kaif and Deepika Padukone have finally put an end to their cold war, which had started long ago over actor Ranbir Kapoor. Previously, when Deepika was in a relationship with Ranbir, she had suspected him of getting too close with Katrina. On certain occasions the two girls had even completely ignored each other’s presence, but now both have agreed to perform at a stage show in Las Vegas. Now, it’s for the audiences to wait and watch!

The all-new Katrina Kaif!

The audience has always swooned at Katrina’s on-screen charm, which has apparently started to bother the actress because she does not only want to look good, but also do substantial roles. Kat admits that she even desires to portray herself as a malicious manipulator! Also, following her split with Salman Khan, the actress has decided to avoid working with him, though she denied any kind of bitterness in their relation and still considers Sallu to be her best guide. With big-banner films in your kitty, let’s hope we soon get to see a ‘new’ you Katrina!

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Indian Celebrity Bipasha Basu: Latest News

2011-05-08T10:46:00.002+05:30

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Bipasha Basu: Fighting fit!

The fittest actress in Tinseltown, Bipasha Basu, recently expressed her desire to do action roles. Bips had last appeared in “Lamhe” where her character was edgy yet subdued. She will be now seen in “Aakrosh” where we will see her again in a quiet and restrained role. Bips also appealed to all the girls that they should be physically fit and strong, and revealed that she can beat John’s energy levels in 20 minutes! John, you have some tough competition!

One Rocky evening!

Bollywood designer Rocky S recently played host to quite a few celebs, Priyanka Chopra and Bipasha Basu to name a few. Yes, it is as surprising as it sounds, Piggy chops and Bips were in the same party and were swaying to the music with their best buddies. Although there was no brawl on the floor, as soon as the divas reached their respective hotels, they uploaded snaps of the party on Twitter. While Priyanka was kind enough to just highlight her face in the snap, Bips completely cropped Chopra from the frame and tweeted, 'Me and my closest buddy Rocky had a really fantastic time in Delhi! Like old times!'

Waka Waka 'Bipasha Bipasha!

Bipasha Basu doesn't work on her body to just maintain her glam quotient in tinsel town, but is genuinely a fitness freak at heart! The actress is currently laying bets with boyfriend, John Abraham, who is hoping that Spain wins the FIFA World Cup while Bips is rooting for Germany! Caught up completely in the football frenzy, the dusky damsel has also expressed her desire to learn Shakira's 'Waka Waka' moves! Get ready to see Bipasha pull off some sizzling Shakira moves soon!

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Kim Kardashian is an Entrepreneur, Actress, Model, Socialite

2011-05-05T10:22:00.001+05:30

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Kim Kardashian: People’s rage, Kim’s delight?

Ask who’s most popular these days for taking her clothes off and the first name that strikes one is Kim Kardashian. But it seems like Kim isn’t satisfied enough with her popularity because now she’s gone and attended a basketball game in an outfit with a fur sleeve, which has left several people enraged, especially considering that her sister Khloe has advertised with PETA saying that she would rather go naked than wear fur! These days Kim is working with Terius Nash on a music album and this act could perhaps be a trick to just stay in the news before the album releases. Well, for fame, you gotta find the right reasons too girl!

Kim Kardashian: Sit-up, it's Kim!

Kim Kardashian is nowadays working on her curves, and claims that her tummy is her best feature. Working hard day in and day out, she doesn't only jog a few miles daily, but also does a strenuous workout, which includes 200 sit-ups daily to maintain those washboard abs. Although she dislikes her thighs (no matter what her fans say!) she says she'll learn to like them soon if she can't get them in the desired tone. A certain men's magazine recently released her 3-year-old never-before-seen nude pictures, which enraged Kim, but then again her fans have only raised expectations now! It's a good idea to keep that adrenalin pumping Kim!

Kim Kardashian: The joker's back

Kim Kardashian has a rather stubborn stalker. Even after she got a restraining order against Dennis Shaun Bowman, which prohibits him from contacting Kim till 2013, he isn't ready to back off. While earlier he would turn up at Kardashian's personal appearances, at times with his face painted like Joker from "Batman", now he is contacting her sister and beau through Twitter! Still a violation of court's orders, the nervous reality-star has reportedly headed straight to the cops. Looks like this bird isn't going to rest till she sees Dennis as a jail-bird!

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Lindsay Lohan: No child's Play!

2011-05-02T10:04:00.015+05:30

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Lindsay Lohan wants to now live a life of sobriety. Her so-called solution to achieve this is to get pregnant! According to the infamous diva, imitating Nicole Richie and having a baby would sort out things in her life. Little does this damsel realise that a bundle of joy would also imply tonnes of responsibility! Not only that, her friends say she needs to be around people 24x7. So, how many baby sitters are we hiring?

Lindsay Lohan: Lohan’s legal hitch!

Lindsay Lohan has been making hay even in her rainy days! Recently, the talented and vivacious actress called PR agencies and tried to sell her first post-jail photo, wearing her SCRAM alcohol-monitoring bracelet for $10,000! After her short jail stint, Lohan is now in an unidentified rehabilitation centre in southern California where she intends to stay till the next hearing. The actress, infamous for her flair of flirting with the law, could be put behind the bars for an entire year, for violating the terms of her probation.Now, that’s a picture nobody wants to see!

Lindsay-Lohan: Daddy’s girl for real?

Lindsay Lohan has managed to grab quite a lot of limelight for all the wrong reasons, but this time around, she’s in news for being a considerate daughter. The “Mean Girls”’ actress has allowed her father to visit her at the rehab because she is tired of his repeated requests made in public. But news is that Lindsay does not have enough money left with her to fund her second stint in the rehab. We cannot help but wonder if this gesture is a way to make her dad foot her long overdue bills? Well, one never knows!

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Bollywood's No.1 Mum Kajol: Step ahead MOM!

2011-04-28T16:23:00.008+05:30

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She is Bollywood's No.1 Mum and the boundless enthusiasm she brings on screen shows no signs of waning. From bringing up little Nysa, to playing a mom again in 'We Are Family' after 'My Name Is Khan' to doing her bit for society, the effervescent yet elegant Kajol talks to Neha Sarin...

Step ahead MOM! You are a third generation actress. Did you feel that this tag weighed you down in the beginning as you needed to live up to your family name?

Nobody from my family pressurised me; there was no pushing and no expectations of any kind from my family members which made the journey so much fun. As for what the rest of the world felt, it really didn't make a difference to my world.

There is a certain honesty about you that makes you the character you portray. How much time and effort goes into Kajol becoming the character?

I think it is instantaneous. The minute you have grasped what the character is all about, you just have to emote. Homework helps but it is what you synthesise in your mind.

You say that you don't prepare before a scene. Do you rely completely on spontaneity?

Well, there is a certain amount of mental preparation that is required, which I obviously do. There is an internal process of translation information from script to performance. I guess everyone needs to do that and of course, reading the script properly is equally important.

From your family, who has had the maximum influence on Kajol, the actor and Kajol, the person?

It has to be elements from everyone around me ' Mum, buas, chachas, my extended family, my in-laws and not to forget, my library. I used to read like mad; voracious reading has helped me gather information to synthesise and use them at times unknowingly while performing.

What do you look for in a film before you decide to become a part of it?

Firstly the script, then my character backed by decent production values so that the end product is good. Above all, I guess it is timing, everything has to fall in place.

You have worked with all the three Khans. Who has been your favorite co-actor?

I have had a blast working with all three of them. They all have different styles of working and I have genuinely had a pleasant experience with all of them. I have worked the most with Shah Rukh, so naturally, I have a comfort level with him. Step ahead MOM! Did marriage bring about a certain change in your outlook toward cinema or the kind of movies you choose?

Not really. Marriage for me was a step in the right direction. It has not changed my persona; my basics have remained the same. So, the instincts that play while deciding on a film have pretty much remained the same.

How much has motherhood changed you as a person? How is Nysa like?

Nysa has changed me a lot. She has taught me to be more patient, she has pumped up my tolerance for a lot of things and it's because of her that I am more tolerant for certain things and less tolerant for other things. In her own way she has taken blinders off me and I can see people in different ways. One thing which I would any day stand up against would be any form of child abuse. Now that I have a child I can feel it much more than ever. Earlier it would make me sad but now I would vehemently take action against it. Nysa has a lot of me and her dad in her. I can often see traits of her maasi and bua but she has her unique individuality as well.

Do you see uncanny similarities between your mother and yourself as a mom?

You bet, it is a feeling of deja vu and how?? It's going back in time but a role reversal. I just hope I do a great job bring up my children equally well as my mum has.

SRK, Karan Johar and you are like magicians when you guys work together. What do you think makes for a great time?

It's an intangible thing. I think it is the comfort level which we share with each other. We can talk to each other without hesitation, we are brutally honest with each other and we know it would not offend one another. Above all, we have been working for a while now so we know each other inside out.

You belong to a family of strong and accomplished women with a mind of their own. How much did that make you what you are?

Strength is something to be emulated. Yes, if it is passed on through genes then I'm lucky to have inherited some. It helps you appreciate things in a certain manner, helps you view things objectively while making choices. Overall, it just holds you in good stead. I think my environment has instilled a certain sense of responsibility in me and worked in my favour while making difficult choices.

'We Are Family' is based on 'Stepmom'. How much did Susan Sarandon's character influence you while you were doing the film?

I had watched 'Stepmom' long back and ever since Karan (Johar) and I were in talks of the remake and casting me for Susan Sarandon's part, I had consciously dropped the idea of watching the film. I have viewed Maya's character with my own senses and what you get to watch is my take on Maya. Good, bad or ugly ' I leave the judgment to you. Step ahead MOM!

How is it similar to 'Stepmom' and in what ways is 'We Are Family' unique?

'We Are Family' is a commercial Hindi film so that in itself is a genre away from 'Stepmom'. Yes, the premise is similar but then again it is absolutely Indianised. The characters are different in their own ways, they react differently to situations. 'We Are Family' has emerged as a separate entity with its own unique identity.

Now that you are a mom, was it fun playing mom in the film as well. Did the character come naturally to you?

In a way, yes. I'm used to motherhood now. I have been living the life of a mum, so I know how mums react to situations. But on another count, Maya is a different person. She has her way of doing things, so in all my natural reactions I still had to capture Maya, bring her out, over and above Kajol. And oh yes, it was oodles of fun playing this role. We are one big happy family on the sets and every day was new.

How was your experience working with Kareena Kapoor and Arjun Rampal?

It was a fun experience. Kareena has a sharp sense of humour which I have always appreciated. She has come a long way from her "K3G" days. Arjun was a thorough gentleman.

What made you sign 'We Are Family', considering you are really choosy about the films you do?

Script is the numero uno reason. The screenplay is extremely well-written and I loved my character ' Maya. Also, there is a certain amount of faith in the production; Dharma is capable of producing a par excellence product.

There has been a little bit of a controversy around Ajay (Devgn) feeling that you should have been positioned differently than Kareena in the film. Do you justify his anger?

Is it so? I have not heard of anything like this. Besides I am really no one to advise Karan on how he should be promoting his films. I guess he has been doing a great job all these years, so 'We Are Family' is in safe hands.

You are also involved with social work and were also awarded recently. How did you get to be a part of Shiksha?

I associated with Shiksha several years ago because I strongly felt that kids should be well nurtured. They are the future and they will make the world what it is going to be. So by all means if we can support them, educate them and more importantly empower them, I guess they would grow up with values and decide for themselves instead of following blindly.

For More IIPM Info, Visit below mentioned IIPM articles.
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An array of unconventional career options
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Indian universities and higher education institutes seem to be caught in a time warp teaching things
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Social Networking Sites have become advertising shops

V G Dhanakumar, Director of IIPM is the key speakers on development programme

2011-04-14T11:16:00.001+05:30

After Irom Sharmila last year, Anna Hazare wins IIPM's 2011 Rabindranath Tagore Peace Prize of Rs. 1cr. To be handed over on 9th May

Gogte Institute of Technology's (GIT-Belgaum) department of MBA will conduct a management development programme, Strategic Operational Excellence, using the programmes 'Six-Sigma' and 'Lean Manufacturing' on October 26.

The programme will address the current needs of the manufacturing and service industries and help them to provide error-free products and services. It will also give valuable inputs in utilizing the waste generated in a productive way.

V G Dhanakumar, director of IIPM, Bangalore and Prabirkumar Bandopadhyaya, dean of Goa Institute of Management are the key speakers. The programme will provide valuable tips for the industries to improve their quality of production and services which in turn, will help to enhance profitability, the release said.

IIPMs New Venture......

With a clear-cut and well defined focus on taking on the IIMs in a more aggressive way, IIPM has created a new sub-brand within its overall structure, known as the Indian School of Business and Economy (ISBE).

The key difference between IIPM and ISBE will be that IIPM students will have a compulsory global exposure in their programme, access to global placements and the biz ticket companies in campus will be open only for them. Rakesh Malhotra, the Dean Placements, said, “ISBE students will get better placements than other institutes but IIPM packages will be amongst the top B-Schools in the country.”

For More IIPM Info, Visit below mentioned IIPM articles.
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An array of unconventional career options
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INDIA'S BEST COLLEGES, INSTITUTES and UNIVERSITIES

IIPM Chandigarh Participated: Shaping young minds Programme and International Management Competence

2011-03-29T15:05:00.001+05:30

IIPM Marches Ahead in B-School Rankings...

IIPM Chandigarh participated in one of the most happening event of Shaping young minds organized by CMA(Chandigarh Management Association).

The Key Speakers were Prof. Bibek Debroy Noted Economist, Ms Sangeeta Talwar Managing Director – NDDB Dairy Services, Anil Sachdev Founder and CEO with School of Inspired Learning.

It was an Innovative Management Event of Northern India , The event mainly focused on Corruption , Poverty , Education , Economy related with Young Generation of India , by focusing why and how we as individual need to overcome these situations. The IIPM students also accompanied the panel members where in the discussion went ahead how the programme aims at helping management students and young managers find the common link between management of self , choosing a career path and achieving the right work environment it helps them manage their career expectations and join their careers armed with confidence ,

Reflective Practice as a tool for developing International Management Competence – IIPM Chandigarh

IIPM Chandigarh in coordination with Sheffield Hallam university organized a seminar on Reflective Practice as a tool for developing International Management Competence where session gave an insight on examining ones own behavior.

Prof. Chris Duggan stressed on the importance of strategic management and how to exploit the unique set of resources and capabilities that a firm possesses and to continuously develop these resources. The strategic capability defines the possibility of the firm to use its value generating resources in order to create a privileged position comparative to its competitors. Under these circumstances, competency based management is an approach that recognizes that the most valuable asset of an organization are its people and the competencies they bring to work each day. It provides a strategy to fully exploit and extend those resources for the benefit of both the organization and the individual. It was over all quite a enriching session for all the students.

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Parle-G Industry Visit at IIPM Bangalore

2011-03-15T10:21:00.000+05:30

IIPM BBA MBA Institute: Student Notice Board

IIPM is India's Global B-School. IIPM was founded by renowned economic visionary Dr. M.K Chaudhuri in the year 1973.

Parle Products has been India's largest manufacturer of biscuits and confectionery, for almost 80 years. Makers of the world's largest selling biscuit, Parle-G, and a host of other very popular brands, the Parle name symbolizes quality, nutrition and great taste. With a reach spanning even the remotest villages of India, the company has definitely come a very long way since its inception.

The students of Spring Summer 2010/12 batch visited the Parle Products Factory on Tumkur Road, Bangalore on 11th of January, 2011. On reaching Parle, the students were greeted warmly by the staff and were taken to the auditorium followed by a half an hour presentation about the company and a brief clipping about Parle, after which they had a Q & A session with Ms. SAVITHA. Later, the students were taken on a tour of the factory where they witnessed fresh biscuits being baked and saw why Parle is the world’s biggest biscuit manufacturing company in the world today..

IIPM Central Role Play at Pune

Role plays were conducted on 05-02-2011 at Pune Central, were in students enacted on different topics like

Over Population,
Public Properties,
Drug Abuse

Under “Over Population” they covered points as below:
Birth Control,
Help removing poverty & illiteracy,
Empowerment of women,
Family Planning

Under Public Properties they covered things like
Stop destroying public properties,
Respect Elder people,
Stop Spiting

Under Drug Abuse following topics were covered
Public Smoking,
Your Decision Kill yourself or Kill smoke

Students enjoyed their time in central and also transmitted commendable message among the people who visited Pune central.

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Drew Barrymore: Drew begins anew

2011-03-12T09:42:00.000+05:30

IIPM BBA MBA Institute: Student Notice Board

Having been in and out of relationships, the 'Charlie's Angels' actress, Drew Barrymore, recently admitted that she's learning to be less stubborn in love. The 35-year-old actress revealed that she had her share of fun and had enjoyed phone sex a lot, but now finds it dirty and prefers the personal interactions. Whether or not she's dating actor Justin Long is still a mystery, but Barrymore wishes to alter her approach to romance by being more open minded. Suit yourself, lady'

Do not disturb

Hugh Grant sure has a reputation to keep. The 'Notting Hill' star was recently seen enjoying a short film, 'Trophy Wife' with a bunch of leggy models and director Voula Duval. On not finding enough room at Soho House, he requested the staff for private space, and they obliged by shutting down an entire floor for the charming actor and his beauties for a private screening of the movie. Grant must be difficult to say no to'

Happy playing sober

Sonakshi Sinha has already had plenty of media attention coming her way by virtue of being veteran actor Shatrughan Sinha's daughter, and also her debut opposite superstar Salman Khan. During media appearances, her prime concern however was to ensure 'Dabangg', was spelt correctly, before anything else! When asked if she missed being a part of the item number featuring Malaika in the movie, Sonakshi claimed to doubt her ability to pull off the jhatka-matkas. Well, let's see if this still holds true after a couple of films!

Driving it home?

Ranbir Kapoor, it seems, is quite eager to get rid of the single-and-available tag. His father, Rishi Kapoor, has started renovating their Pali Hill bungalow for his son and his future family. Ranbir, however, hasn't found the right girl yet, but he and Priyanka Chopra have reportedly been sharing some great vibes since the beginning of the 'Anjaana Anjaani' shoot. The duo were seen enjoying long drives together in the red vintage car specially designed for the film. Their excuse: both love the car! Erm, shared love to mutual love should not take long on the odometer!

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Brad Pitt: An 'ex'traordinary tale

2011-03-09T13:02:00.007+05:30

INDIA'S BEST COLLEGES, INSTITUTES and UNIVERSITIES

Brad Pitt must definitely be more curious than anyone else to know what was happening on the sets of 'The Switch,' which stars both his exes, Jennifer Aniston and Juliette Lewis. Aniston plays a single woman who opts for artificial insemination and Lewis is one of her supportive friends. Thankfully, the two hit it off well, and Lewis also opened-up to the media and fondly spoke about the time when both Brad and her were struggling actors and they would smoke pot at Brad's bungalow! Scheduled to hit the theatres this month, let's see if Brad decides to buy a seat to watch this rom-com with the 'ex' factor!

Family drama

While the audiences are showering Ajay Devgan with praises, wifey Kajol is furious with him! Apparently, Ajay hasn't been able to watch Kajol's film, 'My Name is Khan' yet, and has been keeping busy with his releases. Kajol, who's been missing from the promotions of her upcoming KJo film, 'We are Family', owing to real family demands, is now demanding time from her hubby. After enjoying the success of his movies, 'Rajneeti' and 'Once upon a time in Mumbaai', the star of the season is finally set to spend time with Kajol, and hopefully will catch-up on her movie too!

Looking for cover!

Like singer and actor Jennifer Lopez, John Abraham is also planning to get his butt insured! This decision to insure his behind for a whopping Rs 10 crore was perhaps taken after he fell sick due to muscle fatigue. The actor, who made millions of girls drool with his butt-baring scene in 'Dostana', is buying insurance to safeguard himself against financial damage that he could suffer in the event of any injury to his derriere. Well John, forgive us for the language, but you're definitely a smart ass!

For More IIPM Info, Visit below mentioned IIPM articles.
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The Oscar winning actress: Catherine Zeta-Jones

2011-02-23T10:07:00.001+05:30

Best Colleges for Vocational Courses in India

Catherine the Great!

The Oscar winning actress, Catherine Zeta-Jones, recently won a Tony award for the Broadway musical 'A Little Night Music', and has received an invitation for the Queen's Birthday this year. Along with other actors, the 'Chicago' actress will be flying down from the US to UK as an appointed CBE (Commander for the British Empire) for the occasion. The last time Catherine was this excited was when years ago Michael Douglas had proposed to her! And now, hubby Douglas is thrilled to bits for this honour being conferred on his wife. It's definitely party time for the actress!

My hubby, my hero
Abhi-Ash are soon to be seen together after a long hiatus in 'Raavan', and while speaking about working together, junior Bachchan and his wife explained that they don't analyse and criticise each other's work at all. Aishwarya also said that Abhishek is a true team-worker who never places his role above the others. Like always, the green-eyed beauty giggled and gushed about her hubby and said that they make sure not to carry work home. Well, if this is the formula behind their on-screen chemistry, it surely seems to work well!

A killer combo!
Besides his cute looks, actor Imran Khan has a soft heart too. He recently revealed his love for animals and also spoke about his plans of setting up a shelter home for stray animals in Mumbai. Imran owns two dogs, three cats and had adopted an abandoned Labrador puppy too some time back. He owes his fascination for animals to his perfectionist uncle, Aamir Khan. Still trying to establish himself as an actor, let's see if with his film 'I Hate Luv Storys' he can prove if it's just love for animals or acting skills too that he's inherited from his uncle!

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Arindam Chaudhuri GIDF Planman Consulting Business & Economy 4Ps Business & Marketing The Sunday Indian The Human Factor The Daily Indian Kkoooljobs.com Amaze, New Delhi IIPM Old Brochure IIPM 4Ps Quiz Prof. Arindam Chaudhuri's Alternative Budget For IIPM Students

Trisha Krishnan: Planning for a sweeter tomorrow

2011-02-19T09:27:00.001+05:30

INDIA'S BEST COLLEGES, INSTITUTES and UNIVERSITIES

Southern star Trisha Krishnan's Bollywood launch-pad might have gone awry with the audience's ho-hum response to 'Khatta Meetha', but the lady already has another Hindi film under her belt. While in 'Khatta Meetha' her role was not the central character of the film, in her second film she will be seen in a prime role. A remake of a Tamil film, it originally starred Trisha as well. Gautham Menon will be once again directing the film and Prateik Babbar is to star opposite her. Seen on the cover of the latest edition of a men's magazine, Trisha seems intent on repeating her ascent to the top in the Hindi film industry too.

Funny Ferrera

America Ferrera, who shot to fame with the television serial "Ugly Betty', has been working on her fianc' Ryan Piers' film 'The Dry Land' and she summed-up her experience with a rather strange metaphor. Comparing the film to a baby, she concluded that it was as though Piers had the pregnancy and she had been holding his hand through Lamaze! She also said that the couple has not begun planning their wedding as yet, and all that was confirmed was that there will be cake and music!

Salma's bottled-up secrets are out!

If you always wanted to look as beautiful as Salma Hayek, she's finally letting you in on her secrets. Hayek has kept her skin glowing by cleansing her system periodically through a juice detox programme. The 43-year-old star has been following this program since the last 15 years, and is now collaborating with juicer Eric Helms to create a 3-5 day detox programme. Titled Cooler Cleanse, it does away with processed foods, caffeinated products, alcohol, dairy products and sushi, and instead includes six drinks, which provide less than 1200 calories a day and also help in losing weight. Does this mean Salma's detox programme will also help us get a curvaceous bod like hers?

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IIPM Prof Rajita Chaudhuri says, GREAT MARKETERS ARE GREAT LOVERS

2011-02-16T09:20:00.004+05:30

Best Colleges for Vocational Courses in India

A great

Rajita Chaudhuri

marketer loves people. He observes them well, and is quick to find out what they want, many times even before the consumer himself! They call him the “accidental billionaire.” But one thing the man knew as well as software programming was what people his age liked and wanted. Mark Zuckerberg knew that kids on campus want to always be in touch with each other, apart from of course knowing who was dating whom. He probably was right; no wonder Facebook has over 500 million users, and the “status” tab is the most talked about feature! For a great marketer, the consumer is king.

The rule is simple, give them what they love and you will have them eating out of your hand.

There is nothing more attractive than this four-letter word. No, it’s not ‘LOVE’ but ‘FREE’! If you understand consumers, you will know the magical power of this word. Add to this another four-letter word ‘EASY’ and you have a blockbuster brand in your hands. If you are not convinced, look at Google. It’s so successful because it’s free and it’s so easy to use. It even corrects your spellings. Look at Facebook. It’s free and so easy and simple a concept. In 2007, suddenly everybody was talking about Ryanair, making it Britain’s most loved airline. Why? They gave away 1 million free air tickets. In 4 hours, 4 million people hit its website, making it the most talked about & popular airline service.

Price is the key driving factor and getting it right is one of the key qualities of a great marketer. Bata was always famous for its prices. Though there may not be much difference between Rs.100 and Rs.99.95, somehow Rs.99.95 is always perceived as much lesser than Rs.100. A keen observer of human nature discovered this & Bata sold more shoes.

What’s marketing without advertising! And a great advertisement is one which makes people go out and buy the product! The one advertisement that has burnt up cyberspace, TV, and newspapers in the US recently is the ad for Chrysler’s new sedan. It was shown on Sunday (Feb 6, 2011) and in two days, the ad had gone viral and racked up more than 3.5 million views on the YouTube. Everybody was talking about it. The ad has the one thing everybody loves – honesty. It tells the story of a city that has been to hell and back. It tells the story of an underdog. The world loves this kind of a story. People cried after seeing the ad. And it worked like nobody’s business, for according to Autometrics, within 10 minutes of the ad going on air, 131 people inquired about the sedan’s price. The ad featured Eminem, a rapper, who himself comes back from tough times – much like Detroit. The combination was deadly and worked superbly for Chrysler and Eminem. After all, a good ad reflects the state of the consumer’s psyche and this one echoed what Americans wanted to hear… that the good times would be back again soon.

Tata Nano seems to be doing just that here. Its cute advertisement, where the little girl cuddles her first cute car, pulls at your heart strings; and as you smile, you almost feel a part of this family and share their happiness.

Boroplus too understood a woman like none other. It knew what a woman loves – appreciation. The advertisements of Boroplus moisturising lotion did just that by showing men going crazy over the complexion of women! Women loved it and Boroplus knew it did not need Amitabh Bachchan to sell its product, for it had hit the right chord with its audience.

The appeal of an advertisement also lies in its slogan, its punchline. “Virginia is for lovers” – the slogan worked so well that every resident of the city had this provocative slogan emblazoned on their car bumper stickers. Catch the imagination of the people and you will be able to bowl them over.

Understand what people want and innovate accordingly. The reason why Super Bowl was watched by 111 million people in America last Sunday was because it knew that to increase viewership, it had to promote the game among women and Hispanics. It did just that and made it the most popular show of the year. The reason why Suhaana of the Hindi soap ‘Sasural Genda Phool’ has been voted the most popular character by Indians is because she was just the person they loved to watch & talkabout (according to survey done by ‘Characters India Loves’).

A great ad guy understands human insecurities, wants and desires, and touches those very chords. Just the way Ali Ali and Maged Nassar, two ad guys of Cairo did. They knew what the people of Egypt were thinking and they used their creativity to transfer the feelings of people into one image. They took a decade-old photo of Hosni Mubarak, added the Hitler moustache & floppy hair, found a printer who agreed to print the image secretly, and behold, the revolution got an “image” to bash, and unify against.

Give people what they want. China loves a price war. It always increases sales of the brands that do it. After all, one of the best selling books of that region is The Art of War and they love a war to see the strongest one survive. Not so in America. They don’t like price wars (guess the real ones are more than enough for them to handle!).

GREAT MARKETING IS ABOUT GREAT RELATIONSHIPS

Business is about building relationships with clients and ensuring that they are genuinely happy. Business is not aboutjust “closing a deal,” it’s about genuinely caring for the people and finding out what they want.

Getting good customer insights is most important for not just survival but also to be really loved by your customers. 3M thought it had made a world-class innovation with “Post-it” notes. Then sales started falling. A keen observer of people, 3M immediately realised that this was the era of iPads & smartphones and no one wrote notes on paper but typed them into their gadgets. However, it also saw that these gadgets had made digital photography extremely popular. It took a team of one marketer and two lab-scientists to hit upon the idea of “Post-It-Picture-Paper,” an adhesive coated photo paper on which people could stick their photos & easily display them on their walls. The company found a way to survive!

Sitting in Finland, Nokia did not realise that just making low-cost phones would not help it capture the Indian market. A little thorough research showed that a lot of people could not read & hence were unable to use the phone in places like China, India and Nepal. A simple innovation helped it survive. It made a contact list, where images could be stored. Everyone found it easy. It worked!

All great relationships are based on the ability to really listen to your partner. Infosys does just that. It listens to its youngest recruits. N. R. Narayana Murthy introduced the “voice of youth” programme where each year, 9 very young & very bright recruitswere allowed to attend the very senior management council meeting to discuss their ideas with the top guys. In fact, every great company from P&G to RIM (makers of Blackberry) have at the top a CEO who sets a culture of listening. This way you understand people better, create marketing campaigns that work and build strong ever-lasting relationships, with both your customers and employees. That’s the most important aspect of marketing!

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Sharing memories of their days in college, the stars let us in on their pranks, parties, pals and what not!

2011-02-13T10:39:00.000+05:30

INDIA'S BEST COLLEGES, INSTITUTES and UNIVERSITIES

"We were chased by a group of boys in a car!"
Chitrangada Singh
Gang of girls
I went to Lady Irwin College in New Delhi and I stayed in an all-girls hostel. I made some good friends there and I remember once we had taken permission from our warden to be out till late, which was till 10 pm, to go to Connaught Place. When we were returning, our auto broke down at Bengali market, and then we were chased by a group of boys in a car! We had to walk the rest of the way, being chased and harassed by the boys... I remember we were so scared that we literally ran to the gate of the hostel, and once inside, we laughed uncontrollably! "

I ate rajma chawal everyday for like three years!"
Neha Kapoor
The gorgeous life!
I remember the canteen most from my days at Pearl, which served rajma chawal and I think I ate rajma chawal everyday for like three years! Being a fashion student, I would sit in the library and go through the most gorgeous magazines and fashion books. It was really cool to be looking everyday at gorgeous stuff! And I remember stitching, a lot! We used to do surveys, for which we would go to these market places and get people to fill-up forms. We used to do quite crazy stuff too at times and fill up the forms ourselves, though we'd get caught as well!

Tusshar Kapoor
Party in USA!

I went to the University of Michigan (Ann Arbor College) for my undergrad in 1994. I was there for five years and I would say that I worked very hard, but partied harder! Weekdays were very hectic but after Thursday we only partied. Over there, the curriculum was such that each person took his/her own responsibility. Throughout those five years of college, I was totally dependent on junk food. I ate only burgers and pizzas and my favourite place was a fast food joint called Taco Bell. In college I made a lot of friends and the best part was I learnt a lot about the American Culture.

Sonali Kulkarni

The Biker Babe!
I went to Fergusson College in Pune and it had always been my dream to go to this college! College for me was all about theatre, lots of cultural activities and sports. For about three years I craved for a 2-wheeler because I always went to college on a cycle. I was a very fast cyclist. Later on I became the coolest girl because my brother bought a motorcycle and I learnt to drive it. I became the first girl to be driving a motorbike in the college! I became very popular among all my friends who were mostly boys. They would sheepishly come to me and ask for a ride!

Diana Hayden

The road less travelled
I never went to college. I quit school and started working at 14 after my parents split-up. I believe today's students are much more conscientious, they have realised that they are setting up their future. It's a crucial phase in their life, so decisions they make now have to be made very carefully because they're setting their future up. I might have regretted dropping-out if I hadn't reached where I have. But I would never advise anybody to quit school and work. Forget the gamble, the hardships are too many. "We always hung out at the canteen where all the fun took place"

Pooja Bedi
Yummy canteen gossips!
Because I was working in films I never got to go to college, but I used to hang out with my friends at Xavier's and Sydenham. I thoroughly enjoyed campus life. When you're in college you can't wait to get out of college, and when you get older you want your college days back! My message for the college kids is that they need to thoroughly enjoy college life; these truly are the best days of your life! We always hung out at the canteen where all the fun took place, and it was the canteen where we got all the gossip! The most happening canteen was of Xavier's.

For More IIPM Info, Visit below mentioned IIPM articles.
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Indian universities and higher education institutes seem to be caught in a time warp teaching things
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IIPM Prof Rajita Chaudhuri on 'TV: A NECESSARY EVIL'

2011-02-10T10:28:00.000+05:30

Best Colleges for Vocational Courses in India

Yes, agreed that we all love watching TV. But do we love watching the ads? Do we notice the zillions of them shown during the break? Actually, it’s the “Breaks” that are a problem and not the TV! Like in life, so in marketing, we spend most of our time thinking of the “Break”, be it the break up, or the big break, or the lunch break – or for marketing men, the commercial break! Not for life, but yes, an interesting innovation seems to be happening for marketing men. It’s called “virtual advertising”. A digital image of the product/brand appears on TV screens while one is viewing a sports match or a programme. So, I don’t need to advertise during the break. Rather, digitization helps me insert my brand during the programme. Of course, if it’s a match, the stadium audience does not see the products or the advertisements, as they are, well, virtual! But the TV audience does! This new innovation can be seen during the cricket matches. Since it all happens during the match, nobody can miss it. Advertisers don’t need to wait for the commercial break where chances of getting lost are very high. They can now digitally and very creatively put their ads during the show – virtually breaking the clutter!

Vikram Tanwar, the CEO of the sports management company Planman Stars, who is responsible for getting this technology to India, says that it’s much more effective than the regular TV commercials.

For one, it makes your ad “zapper proof”. It can be changed according to regions. If the programme is being aired in Pakistan, India and Bangladesh, each audience gets to see its own brands in the virtual advertisements. Sponsors can choose to show their advertisements on a country-bycountry, region-by-region, or even market by- market basis! The advertisement can stay on the screen for 30 seconds... or 30 minutes, depending on where and how you insert it. It can come on a virtual billboard, or on the ground, or pop-out from the ground, or fall from heaven, or emerge from the spectators – the way you can innovate is limitless. It’s an astonishing technology, exploiting the simple fact that people pay more attention during a show than during a commercial break – so put your advertisement right there.

This technology debuted in the USA in 1998, and now Zee’s Ten Sports is doing the same with Micromax Mobiles, Royal Stag and McDowell’s “virtually” reaching out to their audiences – before the break!

These advertisements are being inserted in absolutely novel, innovative ways into almost all TV programmes; sports and nonsports. Because it’s so different, the recall of these advertisements is as high as 84%. Since they are interesting, more than half the audience did not mind them.

Virtual is the new way to grab eyeballs this year!

A NECESSARY EVIL

Call it what you may, but TV is here to stay. For even though ‘online’ is at the top of everybody’s minds, it’s not resulting in increased sales or brand building – at least, not yet. The lure of TV is immense and you just need to look at the Super Bowl rates to understand the impact of TV. On February 6, almost 100 million Americans (and many more in other parts of the world) would be watching the game. No wonder, CBS is charging $2.5 million for a 30 second commercial – and all its commercial slots have already been sold out! That’s the power of this media.

Groupon, the company that sells bargain deals online, knows that it’s not the help of Google, but of TV that it requires in order to grow. (Google tried to acquire it for $6bn, but couldn’t) It could not find a slot during the game, but it has settled for the pregame spot. After all, TV builds brands, like no other. Even the internet biggies know it and are not leaving a chance to be seen on it! One man who really needs brand building and knows how to do it is Obama. He, like every year, is not going to miss TV on February 6. No, not watching it, but coming on it. He has agreed to be interviewed on Fox Sports sometime during the fourhour pre-game show. Super Bowl is after all the world’s most watched programme; and no one, not the big brands or even the President, wants to miss it.

If you need to build a big brand, you have to think “TV”. Use your creativity to “virtually” rise up from the clutter. A new way is of course to air your advertisement “break ke pehle” – before the break! It works!
This article is sourced from BLOGGER.COM, click here to read compelete article.

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Beautiful turns bold too

2011-02-08T13:22:00.012+05:30

INDIA'S BEST COLLEGES, INSTITUTES and UNIVERSITIES

Charlie's Angel, Cameron Diaz, has recently come out with some bold opinions about relationships. Having lately been in-and-out of relationships with the likes of Justin Timberlake and Jared Leto, the actress says that she can't share her bed with the same person her entire life. According to the actress, monogamy is an outdated idea and she suggests that people should be free to not only choose but also change their partners. We wonder if her current boyfriend, baseball star Alex, is listening!

Another love story'

Imran Khan had recently revealed that he'd like to romance Kareena Kapoor on-screen, and already the actor's wish has come true! After 'I Hate Luv Storys', Imran will be seen in another love story with Bebo in a Dharma Productions film, which will be directed by Shakun Batra, who has worked as an assistant director on 'Rock On!!' and 'Jaane Tu Ya Jaane Na'. Apparently, Kareena is equally excited to share screen space with Imran.

Ouch!

Looks like Chhote Nawab is facing stiff competition from Ranbir Kapoor. Director Siddharth Anand, who had made 'Salaam Namaste' and Tara Rum Pum' with Saif Ali Khan had then declared that he would never make a film without him. But now, after working with Ranbir in 'Bachna Ae Haseeno' and 'Anjaana Anjaani', he has scripted his next film also keeping Ranbir in mind! Admitting that working with Ranbir is 'addictive', he expressed his wish to make a film with Saif later. Now, that must surely make Saif's heart ache!

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Rajita Chaudhuri said, OLD NEED NOT BE GOLD

2011-01-06T10:02:00.001+05:30

Prof Rajita Chaudhuri follow some off-beat trends like organizing make up sessions

If you want to raise a happy child, the rule is, “Till he is five years old, treat him like a king. Till he is 13, treat him like a prince. From 13 to 18, treat him like a pauper. After 18, become his best friend.” The crux is that good parents change their ways as their children grow. Good marketers too change their strategies as markets and times change.

What worked this decade will be outdated in the new one. In the 1970s, the hottest marketing invention was the ‘Direct Mailer’. It is known as ‘Junk Mail’ today. The 1980s was dominated by “collect tokens; and exchange for gifts.” You were encouraged to collect bottle caps, tokens, labels and encouraged to exchange them for gifts, discounts etc. Today, you log on to Groupon.com or snapdeal.com and find out exciting discount offers of the day. After all, who has the patience today to wait and collect a desired number of tokens and then get the discounts. The 1990s saw the explosion of ‘Loyalty Cards’. Every retailer had a loyalty programme, which promised discounts and freebies. Today, the consumer is not motivated by just discounts. He wants more. He wants to take charge – and Smirnoff showed him how. It launched a campaign named “Be There”. You were invited to a nightclub, but there was more it. Loyal consumers even got a chance to plan which music they wanted to hear and everything else they wanted to do that night via Smirnoff’s Facebook page. Today, those are the Fan Pages on Facebook that do more business for a brand, than loyalty cards do.

The new decade is all about ‘interactivity’. On December 14, 2010, Apple launched its first iAd for the iPad with the advertisement of Disney’s new film Tron Legacy. The advertisement featured 10 minutes of video and movie stills. Ipad had a movie theater locator with showtimings and a preview of the sound track, which you, as a privileged user, had the option of purchasing from iTunes. With the iPad becoming the “it” thing for gifting this holiday season, and with already more than 7.5 million iPad users worldwide, advertising professionals would soon have to reinvent and start thinking beyond the 30 or 60 second spots on TV, for those are the interactive advertisements that will be the next new exciting trend of the coming years.

All that you learnt about marketing in school is going to change totally. So be ready to give up your favourite ideas and start adopting new ones.
This article is sourced from PR-CANADA.net, click here to read compelete article.

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RAJITA CHAUDHURI: INNOVATION IS NOT GOOD SOMETIMES

2011-01-03T12:37:00.003+05:30

Prof Rajita Chaudhuri follow some off-beat trends like organizing make up sessions

A great leader, like a great parent, changes and moulds his ways first. More importantly, a good leader never fails to accept his mistakes. It helps him to remove the shackles, free himself from the burden of his faults and move faster.

On April 10 this year, Microsoft launched its social networking phones Kin1 and Kin2. Exactly 79 days later, on June 30, 2010, it killed the products. A record! No other products till date had had such a short lifespan. To survive, you need to innovate; but to sustain success, you need to quickly kill innovations that went wrong. Sometimes, there is no second chance for flops. Intelligent marketers know that. ESPN launched its mobile phones in 2006 with the idea of offering exclusive ESPN content. No one bought either the product or the idea. ESPN withdrew the concept within eight months. HD DVD was supposed to be the next big thing after the traditional DVD. However, Blu–ray of Sony took away the cake and the Toshiba led HD DVD disappeared from the forefront within two years.

In their haste to outperform their competitors, sometimes apparently great sounding innovations fail to perform. An intelligent marketer should not hesitate to accept defeat, drop the idea and move on. It’s more cost effective that way, than trying to pump in more money in marketing a flop idea. Sometimes, it is argued that marketing kills the spirit of innovation. A dead idea, with excellent marketing can extend the life of that idea. We need to watch out for such ideas and kill them at the right time. Microsoft launched Zune in 2006, to compete with the iPod. It came nowhere close. Even today, Zune is struggling. Time you gave up the fight Bill Gates and dropped it. After all, when it comes to innovation, the one man, the one company that defeats all by miles is Steve Jobs and Apple. The 1990s saw Apple losing out to competitors and almost fading away; but the last decade belonged to Steve Jobs. Jobs has set new benchmarks, created and started new trends and changed marketers and consumers forever.
This article is sourced from PR-CANADA.net, click here to read compelete article.

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GIDF Incorporation in MA, USA and its first successful initiative

2010-12-31T14:02:00.002+05:30

IIPM BBA MBA Institute: Student Notice Board

GIDF, USA Chapter started its operation in Oct 2010 in the state of Massachusetts, USA. The objective of operating in USA is not only to create and spread awareness related to child education, women empowerment, livelihood and health but also to make the people of United States believe in the cause and raise a helping hand in order to eradicate the elements leading to the cause.

GIDF USA structured many marketing tools but the first and the most effective way to get the word out, about these worthy causes was through a donation flyer called ‘Hamari Gudiya’. The prime objective of this flyer was sending a girl child to school. This initiative was not only cost effective but one of the most powerful tool to reach out to masses. After identifying the right marketing tool, it required to approach the right locations, which were none other than the HIGH TRAFFIC LOCATIONS and what could be more crowded than the upscale malls during winter and Holiday season. So GIDF USA partnered with a chain of casual Indian fast food restaurant – Gourmet India.

Gourmet India is located in various upscale malls in Massachusetts and has a huge number of customers visiting these locations on daily basis. GIDF placed these donation flyers on the communication center of each restaurant. These communication centers have been placed in such a way that when a customer is waiting for the meal or a drink or even if he passes by gourmet India location, he is forced to look toward the communication center and of course towards ‘Hamari Gudiya’. Placing these flyers on the communication center of a busy restaurant or any location which is full of activities leads to creating visibility, awareness and value to the product or service and that is exactly what happened in our case.

Our main purpose of putting these flyers was to market GIDF and create awareness but to our surprise we have not only been able to meet our objectives but we have also started getting donations. This has been our very first initiative which has and is helping us in communicating and connecting directly with the target audience. GIDF USA is also approaching other high traffic and crowded locations in Massachusetts like Indian grocery stores, salons, Banks etc in order to generate more visibility, awareness and support from the potential donors. Hamari Gudiya flyer has generated a very positive outlook amongst the potential donors and given GIDF USA a platform which is for sure leaning towards success. So come, join us in our journey to share the dream.

During the initiation of this activity, we observed that 40% of the gourmet India customers actually took the flyer along with them. This number is big and tells us how successful our initiative is. After reading the donation flyer, few American’s asked about GIDF and its future plans in United States.

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Band Baaja Barat: The Worst Laid Plans

2010-12-23T17:39:00.004+05:30

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Band Baaja Barat

"Band Baaja Barat" (BBB) had the set up to be a well crafted rom-com directed by Maneesh Sharma as a complete family entertainer and would have lived up to those expectations if it had not bungled up on technicalities. Apart from the slight disconnect, abrupt love making scenes and distastefully done smooching sequences, the story BBB dishes out is an interesting one about Shruti Kakkar (Anushka Sharma) aspires to become a wedding planner. Bittoo Sharma (Ranveer Singh) is a laid back lad from Haryana, who passes out of Delhi University and is now desperate to get away from his family business of sugarcane farming. Luckily, he falls for Shruti and soon makes friends with her and convinces her to make him her partner in the big fat wedding planning business called ‘Shaadi Mubarak’. Shruti makes it a point not to mix business with pleasure and plays by her rule book and is ‘just friends’ with Bittoo. But soon that goes for a toss as the proximity between the duo increases and the equation becomes more relaxed once they rejoice after each successful event. How the duo ends up in bed and how things unfold in the second half lacks subtlety and class. Ranveer looks promising being a debutant and Anushka does justice to her role as well. The music by Salim Suleiman, especially the “Ainveyi Ainveyi” number is a peppy one and adds a little dash of flavour of this rather half cooked platter. A slight attention to detail and trivial tweaking would have made BBB delight. But the planning’s gone a bit awry.

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IIPM Prof Rajita Chaudhuri on 'FIGHT FOR THE NO.1 SPOT'

2010-12-18T09:53:00.008+05:30

Prof Rajita Chaudhuri follow some off-beat trends like organizing make up sessions

Rajita Chaudhuri at
Polo Exhibition Match

It’s not easy to reach the No.1 spot; you need to fight hard, and sometimes even snatch that spot, like Rin did. It came out with advertisements which clearly mentioned it was superior. The ads stated, “Tide se kahin behatar safedi de Rin”. Of course, Tide filed a case and Rin got into a controversy; but it helped generate a buzz – which is most important. Audi joined the top league when it came out with the advertisement which mentioned, “Audi is growing faster than BMW, Lexus & Mercedes.” Now, whether it was actually growing faster or not, did not bother the consumer much. However, it changed people’s perceptions about the car. Now, they clubbed it along with BMW and Mercedes. Audi jumped the rungs and established itself as the premium brand. Yes, sales increased too.

Sometimes, the fight for the top spot is taken public, consumers love it, and it never fails to grab eyeballs. Coke and Pepsi have been doing it for years. Apple and its humorous takes on Microsoft defined its brand personality and brand image as uber cool in comparison to the fuddy duddy one that competitor Microsoft had.

FIGHT NOT JUST FOR NO.1 BUT THE NO.2 SPOT TOO
With the marketplace getting so cluttered for the No.2 was neglected. Of course, not always. Some very intelligent marketers knew that when there is no space at the top, it pays to be clearly labelled as No.2, for that makes people notice you. Avis did that years ago. Hertz was the leader and had the maximum awareness when it came to car rentals. So, Avis brought out its iconic ad, “We are number 2, that’s why we try harder.” Everyone knew who was No.1, but now for the first time a new slot was defined. So, if for some reason, a consumer could not get Hertz, he knew whom to call next. Avis carved a niche for itself, and did brisk business for now the consumer knew, maybe not No.1, but Avis was as good, and definitely better than hoards of others.

Hindustan Times (HT) seems to be doing the same in Mumbai. Its ads claim that “Hindustan Times beats DNA to become No.2 in Mumbai.” The beginning of this month saw HT advertising how it was now very close to the market leader, The Times of India, with a readership of 5.92 lakhs, a lead of 17,000 over DNA.

Sometimes, it pays to play the second fiddle. Miller High Life has always positioned itself as the “good” beer, providing “good” value for money. Miller Coors is America’s second largest company and it decided to take the second position seriously. In 2009, when the market leaders were paying $3 million for 30 seconds of airtime during the Super Bowl, Miller said it was No.2 and did not believe in spending so much and thought a “one-second ad” during the Super Bowl Sunday was enough to make its point. So, days before the Super Bowl, it started its 30 second teasers, promoting its 1-second-ad that it would air on Super Bowl Sunday, for its commonsense philosophy could be conveyed in just one second. The No.2, with a tiny ad budget drew more attention than the big spenders.

CALLING YOURSELF NO.2 ALWAYS WORKS – WE ALL LOVE THE UNDERDOGS!
If you are sure about your product and your philosophy, you can tackle not one, not two, but many competitors at one go – much like our Bollywood heroes who cansingle-handedly fight all the bad guys and emerge victorious. That’s exactly what Brita water filter system did. It came out with ads which claimed that tap water in developed countries was excellent and there was no need to spend money on bottled water and increase pollution, for 16 million gallons of oil were consumed to make plastic water bottles – which could be totally avoided by using the reusable Brita water filter bottles. It asked you to drink responsibly and avoid buying bottled water in plastic bottles. Tap water was as good after all!

It takes vision and guts to speak out against the leader. But if you have a better product, it’s best to just bulldoze your way into the minds of the consumer with an aggressive marketing campaign. It works! Don’t knock ! Just barge in!
This article is sourced from PR-CANADA.net, click here to read compelete article.

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Katrina reigns, and how!

2010-12-14T15:29:00.010+05:30

Prof Rajita Chaudhuri follow some off-beat trends like organizing make up sessions

Katrina Kaif

Katrina is the talk of the town, though for quite an unpredictable reason! She was apparently so overwhelmed with Manoj Bajpai's acting prowess that she actually touched Manoj Bajpai's feet! Having given a wonderful performance in 'Raajneeti', as a bubbly girl in the first half and a suave and serious political leader in the second half, Katty too has been busy receiving compliments from film critics, audiences and film director Kabir Khan. The man behind 'Kabul Express' and 'New York' now plans to cast Katrina in his next Yash Raj banner flick.

The Princess' diaries

Bond girl Gemma Arterton recently tied the knot with her year-old fianc' Stefano Catelli in Andalucia, Spain. Gemma recalled that when they first met, they had instantly been attracted to each other,

Gemma Arterton

and later that night she had even written in her diary that she had met the man she was going to marry! Immediately after the release of 'Prince of Persia: The Sands of Time', which stars Gemma, the duo broke the good news. In an ultra romantic wedding at a Moorish Castle, this princess exchanged vows with Catelli, an Italian sales manager for a British fashion label. We hope this fairy tale wedding is followed by a happily-ever-after too!

No 'Dostana' here!

John Abraham

Latest in from the rumour mills is that macho man John Abraham snubbed the 'Ghajini' actor Asin and probably even caused her to shed a tear or two! Impressed by her acting in 'London Dreams', director Vipul Shah had plans to cast her in his next endeavour too, but John, the male lead of the film, point blank refused to work with her claiming that she wasn't sexy enough for the role! In fact, he was quick to share with the director his own hot-damsels list that featured Sonam Kapoor, Deepika Padukone and his very own Bips darling!

Girls gone wild!

Sandra Bullock

About five months ago, Sandra Bullock locked lips with actor Meryl Streep as they got up on stage to share the Best Actress Award. and it seems like Ms Bullock enjoyed the ensuing attention from the media considering that she recently repeated the 'act' at The MTV Movie Awards. this time Her partner in crime was red-hot Scarlett Johansson, and the duo smooched and embraced each other to the shocked delight of the audience. Accepting the MTV Generation Award, Sandra clarified that this award might be presented generally to those expected to make way for the new generation, but she isn't going anywhere!

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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2010-12-03T18:11:00.002+05:30

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Traditionally, the companies that traded in oil were the ones who made the maximum money and became the world’s biggest companies. So you had companies like Exxon Mobil, Royal Dutch Shell, BP etc dominating the lists. They were soon joined by companies that used this oil to run their products. So those were the carmakers who started sharing space with them; and you saw companies like Toyota Motors, General Motors, et al join the group. However, the new trend is different today. The world’s largest corporation is one that manufactures more or less nothing – forget thriving on natural resources. Today, the world’s largest corporation is Walmart. From being a discount retailer chain to one that believes in selling energy-efficient bulbs (it sold 145 million of these in 15 months) to joining the Clinton Climate Initiative, Walmart knew that just giving discounts was not going to be enough. It had to show customers that it was progressive too. That and some quick global expansions validating that perspective have today made it No.1.

Things are changing fast. The Hotmail is hot no more. Gmail replaced it; and even that too could be a gone-mail soon, for now you have Facemail – the new service provided by Facebook. A lot of youngsters today don’t even remember when they last sent an e-mail. Its so passé... You message or mail via Facebook now.

It was the leader in car-rentals and ruled the business. It was the undisputed leader. Even its competitors acknowledged that. That’s why, when Avis wanted to catch the attention of consumers, it did what all others had done – acknowledged the leader. Hertz was the leader and Avis said so in its advertisement that read, “We are No.2, that’s why we try harder.” The advertisements shot Avis to fame, but little did they know that things would change soon for both Avis and Hertz. Here came a company that defined business. Its mission: “We are redefining the way people think about transportation.” This company went beyond car rentals. Now, you could rent a car for even an hour and at very nominal rates. Zipcar found that 77% of Manhattan (New York) households don’t own a car and knew instantly that America was ready for a carsharing company. Zipcar beat Hertz in its own game. Today, Hertz is trying hard to cope up by introducing its own car-sharing business model “Connect by Hertz” to get some share of the car-sharing segment. Zipcar is, however, cooler. Its members are called Zipsters. They are modern and believe in car-sharing more than in car-owning as the way to live. Everybody from students to businesses now hire a car of their choice, that too at rock-bottom rates. It’s simple, fun and will help change the world for the better. It’s the future of travelling. It’s the business of the future.
This article is sourced from PR-CANADA.net, click here to read compelete article.

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IIPM Prof Rajita Chaudhuri's Snaps

2010-11-30T17:32:00.029+05:30

INDIA'S BEST COLLEGES, INSTITUTES and UNIVERSITIES

Rajita Chaudhuri heads Planman Marcom – An integrated communications, advertising and promotions company. She is also a regular and well acclaimed columnist of 4P’s Business and Marketing magazine. Her expertise lies in expert knowledge in marketing strategy, business professionalism and the essence of team building in achieving the required effectiveness and her workshops are commonly represented by senior executives from well known corporations.

Rajita Chaudhuri Ma'am	Rajita Chaudhuri's Snap
Prof. Rajita Chaudhuri Dean - Center for Enterprise Management	Prof. Rajita Chaudhuri heads Planman Marcom
Prof Rajita Chaudhuri is also a regular and well acclaimed columnist of 4P’s Business and Marketing magazine.	Rajita Chaudhuri syas, "During the past few years I have trained thousands of senior executives and have consulted companies in India and abroad
Prof. Rajita Chaudhuri has trained over ten thousand senior executives and professionals.	Rajita Chaudhuri has helped organizations create efficiencies in enhancing proficiency in business execution and operations.
Rajita Chaudhuri at the Business and Economy Polo exhibition match hosted by Planman Media's Business and Economy magazine, in New Delhi on March 16, 2008.	Che Kabir and Rajita Chaudhuri at the Third Annual Leadership and Excellence Awards '08, in New Delhi.

Shahrukh Khan (SRK) with Rajita Chaudhuri during a performance put up by the students

Rajita Chaudhuri has extensively consulted companies in India on various Branding and Marketing issues and has also conducted a number of management development programmes.

Rajita Chaudhuri with her husband Professor Arindam Chaudhuri

IIPM Prof Rajita Chaudhuri on 'THE GOD OF SMALL THINGS'

2010-11-24T17:06:00.008+05:30

IIPM BBA MBA Institute: Student Notice Board

IIPM Prof Rajita Chaudhuri

“If you cannot do great things, do small things in a great way,” said Napoleon Hill. This got me thinking about the significance of “small.” It’s the “small things” that have been changing and influencing our lives. Back in the 1960’s everyone was making big long cars. Doyle Dane Bernbach was hired by this company to create a campaign to promote an ugly looking car. It took a small headline to shake up the whole automobile market and changed all the existing rules of advertising forever. The headline read “Think Small”. Bernbach’s “Think Small” advertisement for the Beetle car was actually an exercise in thinking big. This ad catapulted the Beetle into fame and sales of the car (which no one gave much chance to succeed) actually broke all records and expectations. Not surprising then that in the list of the top 100 advertising campaigns, Volkswagen stands tall at the very top with its “Think Small” campaign that Bernbach created in 1959.

In fact, it was the “big” that drove Detroit into a ditch. GM, Ford and Chrysler had been America’s symbol of economic might and prosperity. They totally ignored the small and concentrated on big cars only. But it was the small and fuel efficient cars of Japan that helped them capture the US car market. In August 2008, the American car industry saw a drop in sales by 11%. Japanese carmaker Honda, on the other hand, out performed the sliding US auto industry with its US sales up by 1.2%. In 2007, Americans bought 55 light trucks for every 45 passenger cars. In July 2008, the ratio inverted and so did the fortunes of car companies. It’s the ones who focused on “small” that survived.
This article is sourced from blogger.com, click here to read compelete article.

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IIPM Prof Rajita Chaudhuri on 'HOW TO KISS AND TELL!'

2010-11-20T10:12:00.011+05:30

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Rajita Chaudhuri

Your first kiss, your first love, listening to an old song, walking in the rain, receiving a mail from an old acquaintance, watching your child sleep, watching the sunset, waking up to find you still have an hour to sleep, getting a gift that you were planning to buy, seeing your parents smile, sipping coffee in the winter sun! Guess these are just some of the moments that are our ‘bestest’ ones. Life is full of challenges, heartbreaks, pressures and tensions, but true satisfaction and long lasting happiness comes from some of the simplest things that life has to offer.

As in life, so in business, the best things are the simplest. Let’s take a closer look.

THE BEST COMMUNICATION IS THE SIMPLEST
The most famous scientist who ever lived, and the person responsible for giving the most famous equation of the world: E=mc2, was, yes we all know, Albert Einstein. What made this man so famous and made his theories create the maximum impact was not just his genius in analysing things, but in his ability to explain even the most complicated theories in the simplest manner possible. Even a layman, a non-scientific brain could understand them. One of the simplest explanations of Einstein’s ‘Theory of Relativity’ was given by a young fellow, and this is what he said: “When a man sits with a pretty girl for an hour, it seems like a minute. But let him sit on a hot stove for a minute and it seems longer than an hour. That’s the crux of the Theory of Relativity.” Einstein too could simplify the various laws of physics and make everyone understand them.
This article is sourced from PR-CANADA.net, click here to read compelete article.

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Prof Rajita Chaudhuri on 'THEY ARE COMING TO GET YOU – NOT ALIENS SILLY'

2010-11-15T15:24:00.003+05:30

IIPM Prof Rajita Chaudhuri: The New Age Woman

He is more popular than Jesus… well, at least on Twitter and he is just 16 years old. His mom posted a video of his on YouTube, which triggered a series of events and shot him to fame. Today every girl from the age group of 7-16 dreams of how it would be to be his girlfriend.

She did in 18 months what Madonna took nearly a decade to accomplish. She is 23. She features in the 2010 Time Magazine’s listing of the 100 most influential people in the world. Who are these people? How will they affect business?

Get to know them better
Welcome to the new world. Generations come and generations go and they leave their impact on the world. The generation of ‘Baby Boomers’ is retiring and a whole new, and totally different one is emerging, ready to take on the world. Look around you they are everywhere, in sports (Maria Sharapova, b.1987), in business (Mark Zuckerberg, Founder Facebook, b.1984, Ivanka Trump, Donald Trump’s daughter, b.1981), in music (Britney Spears, Miley Cyrus of the Hannah Montana fame, b: 1992, and of course Justin Bieber, remember he is more famous than Jesus, and Lady GaGa, who beat Madonna in her own game) in Hollywood (Daniel Radcliffe of Harry Potter fame, Megan Fox, b.1986 , Hilary Duff and the very pretty Scarlett Johansson, b.1984). They are even the new face of Royalty! Move over Lady Diana, it’s time for Princes, William and Harry. These are the people who are not just bringing the gold medals for sports, but also the Oscars, and the moolah for businesses. (Read More)

For More IIPM Info, Visit below mentioned IIPM articles.
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There is a lot in a caste!

2010-11-02T17:36:00.002+05:30

IIPM Prof Rajita Chaudhuri: The New Age Woman

Caste based census is politically instigated!
The other day an enumerator came down to my home and comfortably started to ask me and my family details for census 2011. Everything was going smooth till he asked me about my caste, and that was the only moment I felt a little awkward. Not because he asked me about my caste or I wanted to keep it under anonymity, but actually because I do not remember when was the last time someone (educated and hailing from urban area) asked me such a question so bluntly and more so because this was the least expected question in this kind of survey!

The whole hue and cry or the so-called politicisation of including caste in the census does not hold any merit for our generation. At a point in time when we are talking about equality and framing polices to break down nexus of Khap panchayats and caste based politics, such an inclusion for the national level database management is kind of absurd! Even the key-designer of Indian Constitution, Dr. B. R. Ambedkar, never supported this kind of practice and was once found saying, “So long as people were divided into several thousand castes, we were cherishing a 'great delusion' in believing that we were a nation.”

It goes without saying that the prime motive of census is to give our policy makers a framework on which they can design social and human developmental schemes. If the policy makers are so keen on devising strategy and recognising the underdeveloped pockets of population, caste census is a ‘no solution’. As such there is no system in place to ensure that one would disclose his actual caste details, and in that case the whole purpose of including a column on caste details becomes completely redundant. Census should rather focus on social attributes like education, economic condition, women participation as workforce, average marriageable age in family and so on and so forth. No doubt, the whole issue just seems politically instigated! This kind of database would empower our politicians to effectively exploit the caste card. As such political parties like Samajwadi Party, RJD and JD-U have been strongly demanding inclusion of caste in the census! Not to forget, these are those parties who rely heavily on caste based politics for their vote banks. The advocates of such moves are also of the opinion that this would enable a better targeting for reservation. But then, it is no secret that such caste based reservations have their own sets of challenges. Not to forget that now, there exists a big probability of responders deliberately misrepresenting the facts in the official records, in order to grab a reserved part of developmental schemes.

When it comes to a democratic regime, caste is an antithesis. Above all, caste census is a retrograde move and should be replaced with concrete plans for development of backward pockets of population irrespective of their caste. There is no logic to defend that only the so-called SC/ST/OBCs needs development and reservation and almost all upper caste people are well-off! In no circumstance, poverty can be confined to the unprivileged caste. In a country, where 60 per cent people earn less than a dollar a day, the actual purpose of such pan-India survey should be to bring out people from unlivable economic conditions.

It another example of petty private political gains made at the expense of national exchequer. If amends are not implemented at this point in time, it will bring back the horror of 1931, when Britishers executed such census to strengthen their divide and rule policy…

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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The role of branding and advertising in your fund raising strategy…

2010-09-21T15:24:00.000+05:30

People’s Watch does not really believe in ‘branding and advertising’ for fund raising. As far as possible we try not to market ourselves because we are a human rights organisation and being a public organisation we ensure that we do not undertake any unethical marketing initiative since in most of the cases we are dealing with the lives and livelihood rights of ‘victims’ whose identities have to be respected and protected by us. In addition, human rights work is more effectively carried out with lesser visibility since it is really a risky engagement on our part. It involves a variety of risks, from state to non state factors, according to the cases we deal with.

Do celebrity endorsements really help when it comes to fund generation? Does it really make your job easier?
Although we are not connected with them at all for the moment, celebrities really help in fund raising. Moreover, celebrities do not always refer to people from the film world, but even then they are important for fund raising in human rights work. It does make our job easier as they are able to represent you completely and correctly. Moreover, they can convince all stakeholders more easily than an NGO. However, the most difficult part of this is to make them understand your work and strategies correctly so that they do not misrepresent.

What changes do you feel are required, both in terms of policy and operations, so that the social sector bear fruits in the long run?
The social sector needs to ensure that it makes its work accountable to the public at large. This principle of accountability could be made possible by a functional Board of Trustees or Executive Committee that sits with the organisation at least four times a year to oversee its activities as well as the financial management of the organisation. It is also important for any non-profit organisation to be effective to ensure that in addition to having a band of good activists at the grass roots it also has a good team of senior advisors to guide and review the work undertaken by it.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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IIPM Info - Nutrivita PRESENTS 100 MARKETING BRAINS THAT MOVE AND SHAKE INDIA

2010-08-26T23:41:00.001+05:30

Dilip Kapur

President & Founder, Hidesign

Most of our initial customers were foreigners who spotted our bags while travelling across India. However, we categorically didn’t do anything to attract them. But the first order that I got from a German organisation in India happened thus: they saw our catalogue and loved our products, and therefore bought it. And then we started marketing our products to European customers. Therefore, receiving the first order and then ensuring that the demand grows with time, remains a very memorable marketing experience for me.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

“We will change your outlook” – The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read…

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B-SCHOOL RANKING SCAMSTERS EXPOSED!

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PASSION OR PRAGMATISM? TAKE ONE!

2010-08-25T15:57:00.003+05:30

Is it conviction and heart that inspires great communication or sheer hard nosed professionalism? 4Ps B&M does a checkout with some eminent creative hot-shots...

It was an idle conversation with eminent filmmaker Shyam Benegal that really got this issue into focus. As an evolved, informed and culturally-savvy communicator, Benegal believed that in the area of creative-driven professions (Film, Advertising, Theatre … whatever) there will always be themes, roles, offers, jobs and assignments that may not necessarily viagrise your creative juices – but hey, big deal! It’s a job, remember? So, as a smart, focused and result-oriented Pro, it’s your job to give it your best. The respected Movie Guru insists that “your mandate is to bring your professional skills and expertise to the table and deliver what needs to be delivered in the appropriate fashion. I don’t really see any conflict or soul-destroying problem there – especially in the arena of Advertising, where there is a specific job to do.” Another veteran, Equinox Big Boss Sumantra Ghoshal (Cherry Blossom, Hamara Bajaj) a revered, thinking, Ad Film maker, agrees. He says that it’s impossible to get up close and personal with every brand you work for because the duration is rarely over six weeks. Besides passionate involvement is not the name of the game in most cases. “It is about being sensitive and honest to the brand personality, what it represents and communicates it with the magic and chutzpah at your disposal to the select target group that matters.”

Exec Creative Director (JWT) Anuja Chauhan comes in next. Slamming a huge sixer with her maiden novel The Zoya Factor (picked up by SRK’s Production Red Chillies Entertainment) and responsible for such deathless slogans as Dil Mange More, the petite phataka pushes the Benegal-Ghoshal button, even harder. “I would not fall back on romanticised passion or inspiration as my drivers to approach an assignment. I would go in with an open mind and invest in the job all the truth, sincerity, dedication and creative energy at my disposal. Sure, there are preferences and one is inclined to enjoy working with one particular category more but that’s neither here nor there. For me, professionalism is the key.” Ogilvy’s resident dude Sumanto Chat agrees. “Early on in my career, there may have been roadblocks and some product lines a real pain, but with time I’ve learnt to work it out.” Experience and maturity remains the best teacher, he suggests and a healthy detachment from the brand lends it the required objectivity necessary to give the creative quotient the right spin. “Of course there will always be preferences … for me, the Unilever brands, for example, remain real close to my heart. And luckily, I have a super team to make up for all my deficiencies!”

Pritish Nandy provides the first chord of dissent. “For me, I think its instinctive. If a theme, storyline or an idea doesn’t instantly turn me on, give me a hard-on, excite me – its an immediate no-no! There is no question of cultivating it, making it an acquired taste and soldiering on for this highly, over-rated animal called professionalism! Something, somewhere has to click, pronto. Remember, I am not looking to impress, but move people emotionally to a different plane. That comes from passion not pragmatism; heart not head, mate”. Creative Consultant Sonam Khanna agrees. The San Francisco-based writer believes that “The professionalism bit doesn’t really work where there is a creative calling”. Creativity comes from within and has nothing to do with hard-nosed discipline. I never ever accept any assignment that doesn’t fuse with my basic sensibilities. I know because of my experience and knowledge, I will perhaps be able to deliver – but it clashes with my conscience. It won’t be something I am proud of or honestly given it my all. And I detest the chalta hai, theek hai, client to okay kar diya attitude. For me, I am the judge and jury and unless I am really charged, it’s a polite but firm NO!”

Rediffusion’s Mumbai-based NCD Sagar Mahabaleshwarkar wraps up the debate with his distinctive take. “I think it’s a personal thing. For me, doing stuff for a new category, client or product is hugely exciting because I am playing blind and getting sleepless nights! That’s my big NO! Otherwise, repeating the familiar is comfortable … but God, so boring!”

So, for different folks, different strokes, huh?!

Monojit Lahiri

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com

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HCL ‘ME’ Series

2010-08-10T10:53:00.002+05:30

What’s up with me?: After alluring the world with its Leaptops launched last year, HCL made a lot of waves in 2009 with its all new ‘ME’ Leaptop series. The new series claims to be the world’s first ‘One Touch’ that tenders immediate service and support to the user. Moreover, the product line also provided the user some unique features like Lock ME (to prevent data loss), Encrypt ME (restricts unauthorised access of data), et al, along with face recognition and finger print recognition which empowers this range to get an instant recognition among the target audience. Targeted at the collegiate and young executives in the age group of 18-29 years, the product is reasonably priced in a range of Rs.23,000-44,000. With the initial overwhelming response, the consumer has so far conveyed that ‘it’s all about ME’ to the competition.

Pawan Chabra

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com

Detail of all IIPM branches
IIPM - Admission Procedure
IIPM, GURGAON
IIPM 3-year full-time Integrated (MBA BBA) Programme
IIPM 2-year full time Programme (leading to the award of the MBA degree from IMI)